/ PART Il: EXPORT KNOWLEDGE { Gicle the response that best: Tepresents your firm's position on current and expected export markets. ‘T= Limited; 7= Extensive | | Foreign institutional knowledge 7 [1. Our knowledge about foreign language. 12345 & r 2. Our knowiedge about foreign, regional and interational business laws and regulations (WTO, | 1 2.3 4 5@)7 SAFTA, APTA, BIMSTEC, EU etc.) 3. Our knowledge about foreign business norms and standards. 123 4@67 4, Our knowledge about economic situation in export markets. 1234067 5. Our ability to prepare and handle necessary export documentation 123456 6. Our knowledge about government laws and regulations related fo exporting and our 123 4@07 government agencies and their export promotion programs. Foreign business knowledge 1. Our knowledge about foreign competitors T2045 67 2. Our knowedge about the current and changing needs of foreign clienis/oustomersibuyers. [1 _2 3 4 5(@@ 7 3. Our knowedge about export channel structure. 1234067 Internationalization knowledge |71. Our top managers’ international business experience and personal network abroad. [112345 6@| 2. Our top managers’ ability in determining foreign business opportunities 423456 oI 3. Our intemational marketing abilty to modify marketing mix elements (produc, price, 123456 ‘distribution, promotion) for foreign markets. PART Ill: EXPORT COMMITMENT Circle the respense that best represents your firm's position. \ ‘Wie have engaged enough financial resources for export support. We nave enough physical resources for export support (human technological & supl seu) We frequent introduce new products in the export markets. “4. Our management is highly commited to exporting, “5. We gather information about foreign markets from diferent sources on a regular basis, 6. Firm executives/owner travel frequently to export markets. PART IV: EXPORT MARKETING STRATEGY Circle the response that best represents your firm's position. Exporttargeting art ‘The firm has putin place strategies to expand export markets over the years, fez aa 5 2. The firm has pul in place strategies fo segment markels according tothe homogenous 12345 | {similar) characteristics of countries and customers. 5. The frm has put in lace strategies fo penetrate (expand) in the existing export markels. | 12 4. We put a great emphasis on product design and style. a2. 12 42 5. We put a great emphasis on packaging and labeling of our products. 6. We put a great emphasis on product adaptation for export markets to accommodaie diferences in environmental forces, consumer behavior, usage patterns, and competitive situations. Pricing strategy (you cant follow 7 and 8 together, so you actually follow either cost based or competition based pricing strat ee aD 3 3 7. Wie determine the price based on the cost (cost + % profi) for export markets. 2 8. We determine the price based on the competion (setting low price) in the itemational markels. (1) 2 9. We need to adjust our price for export markets when necessary due to changes inexternal | 12 factors (transportation cost, tariff & taxes etc.) Distribution strategy 10. We put a great emphasis on maintaining efficiency in the delivery time. 1234560] _Promotion strategy {We put a great value on participating in trade fairs / shows /exhibiions._ T2345 O7 | ‘We puta great value on personal visits to export markets, 123456 2 VEY QUESTION! (AIRE: Export Promotion Program and Export Performancey PART V: USE AND LEVEL OF BENEFIT FROM GOVT. EXPORT PROMOTION PROGRAMS (EPPs) (Provided by Export Promotion Bureau, Customs, Port and Airlines authority, Government Banks, Other Govt. Agencies and Service Providers) Biease indicate whether you use the program or not and then the level of benefit | Use of program Level of benefit | trom specific Government Export Promotion Program over the past five years | (2ocane-2007108. 1 your answer for use of any speci program iso, en no tieed to indicate level of benefit. | Financial 7. Pre-shipment, post-shipment and comprehensive guarantee insurance Yes 1 No 1O34567 faclties through an export credit guarantee scheme(ECGS) 2. Duty drawback scheme/ cash incentives/ tax holiday _ wes _| No 1034567 3. Rebate on insurance premium of fie, marine and shipment of goods Yes No [4 : 45.67 4. Income tax rebate on export earnings WE INO [134567 5. Export loan from government banks. [N¥és_/_No 1034567 6. Retention of foreign currencies from export earnings \wés_] No 1O3 4567 [[7-Tacfree import of raw materials Wes No [1 2Q45 67 {(B.Duty-free impor of capital machinery and spare parts \yés_ No 12@4567 .uillity services (electricity, gas, water etc.) at reducedrebated rates _ wes | No |1@345 67 “0.ack te Beck Letter of Credit (UC) Yes JNO 1234567 [Marketing Marketing assistance for exporting products Yes No [1034567 72. International trade fairs organized by the govt. Yes 1 No TDs 4567 713. Trade missions io export markets supported by the gov. We INO (1034567 4: Local trade fairs ofintemational standard organized by the govt Yes No [10345 67 Technical [15-Technical assistance for developing products yes | No [1@3456 76, Assistance in obtaining foreign technology for product development [Yes / No [1@3 46 6 7 HR Training | [17-Technical and practical training programs for skill development WH TNO 11034567 18. Export workshops, seminars and training sessions Wes_T No 1204567 119. Assistance for participating in overseas training programs wYes M7 [1234567 70. Advisory services on how to improve environmental standards, quality Yes }NO 1234567 of the products, its marketing and adaptation as well. Market information/foreign market intelligence 21. Assistance in establishing contact wit the foreign buyers Yes Wo [123456 ‘22. Assistance in getting information about market, global trends in the Yes ior |1234567 | garment business, major global trade agreements and WTO guidelines: Others 23, Bonded warehouse facies for imported raw materia Yes wir [1234567 Overall satisfaction with Government Export Promotion Programs over | (1=Not satisfied at all; 7=Highly satisfied) | the last 5 years (2003/04-2007/08) 1 ay et PART Vi: USE AND LEVEL OF BENEFIT FROM NON-GOVERNMENT EXPORT PROMOTION (NEP) PROGRAMS (Provided by BGMEA, BKMEA, Chamber of Commerce & Industries, buyers, buying houses, suppliers, private commercial banks, other firms in the industry, universities, private service providers etc) [ Pioose inacale whether you use the program or not and then the eve of benefit | Use ofprogram | Level af benefit | from specific Non-Government Export Promotion Program over the past five (snot at all beneficial; years (20031C4-2007108), f your answer for use of any specific program is no, Teextremely beneficial) | then no need to indicate level of benefit. | | Financial - 1. Pre-shipment, post-shipment and comprehensive guarantee insurance _ ‘yes _J_No 1204567 {[2-Export loan from private commercial banks [Wes No [1230567 "3. Back to Back Letter of Creat (LIC) [wes No [103 45 67 ‘SURVEY QUESTIONNAIRE: Export Promotion Program and Export PerformanceMarketing Use of program | Level of benefit 4, Marketing assistance for exporting products WE I No 11 2G)4 5 67 {5 Intemational rade fairs organized by foreign govttnon-govt. organization Yes No [123 4367 (6. Local trade fairs of intermational standard organized by non-govt. organization. | Yes/No 123@567 Technical 7. Technical assistance for developing products [__¥eS I No 1204567 [{B Assistance in obiaining foreign technology for product development _ [Wes T No 1@3 4567 AR Training aban 9 Technical and practical training programs for skill development \YE I No 1234067 (10. Export workshops, seminars and training sessions | ves No 423 4 6 7 TI. Assistance for participating in overseas training programs Wel No [1034567 12. Advisory services on how fo improve environmental standards, quality ofthe Ys TNo |1O34567 products its marketing and adaptation as wel Market information/foreign market intelligence 13, Assistance in establishing contact with foreign buyers Yes RNS [7234567 | 14. Asséance in gting infomation about markt, global tends inthe gament Yes 7 No 1D3 4567 business, major global rade agreements and WTO guidelines {Others [-15. Private Bonded Warehouse facies for imported raw materials Yes (NO [1234567 ‘Ovbrall satisfaction with Non-Government Export Promotion Programe (ieNot satatagat all; 7=Highly satisfied) over the last 5 years (2003/04-2007/08) | 12 45 6 7 PART Vil: DISTRIBUTION CHANNEL, SOURCES OF INFORMATION ANDIOR KNOWLEDGE: Please indicate how the following entities were helpful for your firm over the last five years (2003/04-2007/08). entity to contact buyers, or sell products or acauire knowledges nt likely to be the same in the scale of measurement To contact buyers To sell products To acquire export | (tznot useful at (t=not useful at information andlor | all7 highly useful) sknowledge( t=not useful at all; jhly useful) 1.Local buying houses 123@567[1234667| 1 Ore 67 ‘2Foreign buyer's buying houses in Bangladesh | 234567 | 234567 |@Q234567 3. Trade fairs 1234@67 eRELTR 123@5 67 4 Trade missions 1234@67[ 1234067 | 1230567 (3 Other firms in the industry 123@567|1204567/|123@567 | S.Persor al visits to foreign markets 123456A[1234560|[ 1234560 |_7.Visiting foreign buyers in Bangladesh 1204567 [4 204567 | 12Q)4 eH I a 123 45@7 [1234567 | a 12 4567/[1034567[O234567 2345671234567 /O234567 {i.Personal network/contact [123456M/|123456M| 12345 6D 12.Government export promotion programs 124567 | 1034567 | 1O34567 13. BGMEABKMEA 71294567 | 1294567 | 1204567 14.Intemet 123456@)| 123456] 12345 6D PART Vill: EXPORT PERFORMANCE OF THE FIRM: 1. Sales growth and profitability: Please indicate the sales growth rates of the firm forthe last five years (2003/04-2007/08). For each year, please also indicate whether the firm made a loss, break even (no profit, no loss), or a profit. Sales Growth Profitability Decline Stable 1-5% 6-10% | 11-15% 16-20% 204% Loss Break- Profit even z 2 taset es 3 oo z 2H 1 Zeots aeece 5 ae) £ 2 Ta ra ere ie — i 2 2 234 5 7 1 2 1 2 3 4 Sy 6 7 i 2 QUESTIONNAIRE: Export Promotion Program and Export Performance 4