Ready to Eat

FMCG
Case study on
Review of Marketing Concepts
Prepared By-
Ankur Sharma
Viral Soni
Survey Location:-

 Canteen – Cept University.

 Case Study -lays/kurkure
THE DISCUSSION…..
What were the triggers
of purchase?
A. Temptation for spicy & crispy snack (2)
B. As a biting with Chai/Drinks (2)
C. Just like that.. (1)
What if price would have
been even 11 Rs?
 Yes (1)
 No (4)
 Can’t Say (0)
Would you buy it if not
displayed?
 May not buy (4)
 Will buy (1)
If it is not crispy I will

 Never buy (5)

 May buy (0)
 Definitely buy (0)
Would you buy it if it is
less spicy?
 Yes (2)
 No (2)
 Can’t Say (1)
if not supplemented with
beverages then…
 Wont like to have it… (3)
 Will still have it.. (2)
Can you have it more than
once in a day?
 Yes (1)
 No (3)
 Depends … (1)
I would like replace
potato with..
 Tomatoes (1)
 Banana (2)
 Nothing ..(2)
Alternatives :-

 Samrat
 Uncle Chips
 Balaji
 Pringle
What would you like to
change in this product?
 Eco friendly package
 Shall come with small souse pack
 Reusable zip pack
 Make female brand ambassador
INFERENCE……
Critical Choice Factors :-

 Low fat food

 Flavors
 10 Rs factor
 Front display at stores
 Crispiness
 Aroma
 Compatibility with chai/coffee/cold
drinks
 Due to brand ambassadors
SWOT Analysis
THANX