Professional Documents
Culture Documents
Lee Greenspoon & Michael Bellman were excited about their Bean Bag Business proposal Objective was to make money by devoting minimum amount of time
Visitors to Lees apartment consistently admired his chair Benefits of the chair flexible, comfortable, economical
Freshmen: Awareness & understanding mentality were the key success factors Upperclassmen: want a personalized living space
Aim to produce a good looking, well made & quality product Design: Ball shaped, Pear shaped & L-shaped chair Material: Leather, Vinyl & Heavy weight fabrics
They decided to go for MTO Possibilities are: ` Selling to local furniture stores ` Selling to campus outlets ` Selling directly to student
Competition ` Direct Competition ` Indirect competition Environment ` Due to government regulations, they decided to deliver the chair unstuffed
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Taking their idea to 7 different universities Contacted CLASS FREIGHT for transportation
Ball shaped bean bag Easy to manufacture. Least expensive. Not stylish and flexible Accommodated only one sitting position
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Pear shaped bean bag Comfortable and functional. Accommodated at least 3 ways of sitting. More production and labour costs. Creates more waste material.
Difficult to sew. Accommodated only 1 sitting position. Much smaller Appropriate for crowded living conditions.
LeatherRolled- Low in quality. Minimum waste during production. Skin- Expensive and durable. High quality. VinylReadily available, Easy to clean, Durable. Wide variety of texture. Velour/Cotton/CanvasLimitless choice of pattern, colors, fabric. Not easily cleaned.
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L-shaped bean bag using medium quality Vinyl. Reasons for L-shape: Appropriate for crowded living conditions Not much expensive. Reasons for using vinyl: Readily available Easy to clean Wide variety of texture.
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