2010 AUTUMN TERM COURSEWORK

Module Code: OB
Program: MBA Weighting: 50% of final marks

Module Title: Organisational Behaviour

Due Date: December 17th 2010 Word Limit: 4,000 (+/- 10%)

INDIVIDUAL ASSIGNMENT
Management is the cornerstone of organisational effectiveness, and the integrating activity that permeates every facet of the operations of the organisation. Referring to case studies of your choice: i) Critically discuss what you believe are the most important factors that are likely to determine the successful performance of work organisations. What do you see as the main obstacles to effective organisational performance and how would you attempt to overcome them? Consider the changing nature of modern work organisations and attempt to challenge and criticise the validity of this statement.

ii)

Please Note that this question requires you to undertake research into a relevant business cases which will support your discussion.

MODULE OUTCOMES TESTED

LO Learning Outcome Description Knowledge & Understanding LO1 Demonstrate a systematic understanding of the challenges and issues relevant Organisational Behaviour as highlighted in the question. Demonstrate a critical awareness of current issues in Organisational Behaviour Apply academic knowledge to the problems stated in the questions Industry Related / Transferable Skills LO4 Develop management and research skills relevant to the Organisational Behaviour context. Analyse and critically asses the relevant theories mentioned and connect them to real world examples

LO2

LO3

LO5

2010 AUTUMN TERM - Coursework

GRADING CRITERIA
The following generic grade criteria are in place for Postgraduate degrees (taught and dissertation component):
Indicative UK % Grade Marks A 70%+ Characteristics Very high standard of critical analysis using appropriate digital marketing communication conceptual frameworks Excellent understanding and exposition of relevant issues Clearly structured and logically developed arguments Good awareness of digital marketing communication nuances and complexities Substantial evidence of well-executed independent research Excellent evaluation and synthesis of source material Excellent use of relevant data and examples, all properly referenced Distinction 70% and above B 69High standard of critical analysis using appropriate conceptual digital marketing 60% communication frameworks Clear awareness and exposition of relevant issues Clearly structured and logically developed argument Awareness of digital marketing communication nuances and complexities Evidence of independent research Good evaluation and synthesis of source material Good use of relevant data and examples, all properly referenced C 59Uses appropriate digital marketing communication conceptual frameworks 50% Attempts analysis but includes some errors and/or omissions Shows awareness of digital marketing communication issues but no more than to be expected from attendance at classes Arguments reasonably clear but underdeveloped Insufficient evidence of independent research Insufficient evaluation of source material Some good use of relevant data and examples, but incompletely referenced D 49Adequate understanding of appropriate digital marketing communication conceptual 40% frameworks Answer too descriptive and/or any attempt at analysis is superficial, containing errors and/or omissions Shows limited awareness of digital marketing communication issues but also some confusion Arguments not particularly clear Limited evidence of independent research and reliance on a superficial repeat of class notes Relatively superficial use of relevant data, sources and examples and poorly referenced UW Pass Mark = 40% E 39Weak understanding of appropriate digital marketing communication conceptual 30% frameworks Weak analysis and several errors and omissions Establishes a few relevant points but superficial and confused exposition of digital marketing communication issues No evidence of independent research and poor understanding of class notes Poor or no use of relevant data, sources and examples, and no references F 29% Very weak or no understanding of appropriate digital marketing communication and conceptual frameworks below Very weak or no grasp of analysis and many errors and omissions Very little or no understanding of the digital marketing communication issues raised by the question No appropriate references to data, sources, examples or even class notes

NB: Distinction marks (70% +) are awarded only to exceptional pieces of work

UoW/LSBF OB/MBA/Level 7

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2010 AUTUMN TERM - Coursework

MARKING CRITERIA

Basis of Assessment

Weighting %

Mark

Presentation and Style Evidence of Reading / Application of Theory Discussion of Topic Use of Applied Examples in Context Summary or Conclusion Mark

10 20 30 20 20

Assignment Strengths

Areas for Improvement

UoW/LSBF OB/MBA/Level 7

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