Professional Documents
Culture Documents
508484
SBP 698
2551
SBP 698
28 2551
Abstract
The paper examined the apex leader like Bill Gates. The
study originated from the authors impression on the great
businessmans crucial role and his versatility in term of ethic
and morale that have been beneficially to society and world
and importantly, his perceived world-class leadership role.
Personally, the author admired his work, lifestyle,
workmanship, and social merit greatly beneficial to the world.
In present study, Bill Gates, an apex leader, crucial role in
global marketplace, leadership, intelligent quotient, far-flung
vision, and great social merit, all these qualities impressed
the author.
1.1
90
.. 2005
28,000
2006
"
400" ..1993-2005
.. 1996 .. 1998-2005
real-time
collaboration Solution
3 Microsoft
Office Live Meeting, Microsoft Office Communicator 2005 Microsoft
(Web Conference)
(Instant Messaging) VoIP (Voice Over IP)
(Virtual Meeting)
1.2
1.2.1
1.2.2
1.2.3
1.3
1.3.1
1.3.2
1.4
1.5
1.5.1
1.5.2
1.5.3
1.5.4
2
1
2
2.1
4
2.1.1
2.1.2
2.1.3
2.1.4
2.1.1
(Leader)
(Leadership) (Leader)
(Leader)
(Yolk, 1989:3-4)
(2535: 14-15)
5
(1)
(2)
(3)
(4)
(5)
(2535:266)
(Leader)
(1)
(2)
(3)
(Leader)
2.1.2
(Leadership)
( , 2534: 132)
(Leadership)
(Traits)
(Power) (Behavior)
(Yolk, 1989: 3)
(Stodgily, 1974:411)
(McFarland, 1979:303)
(Schwartz, 1980:491)
(Mitchell and
Larson, Jr., 1987:435)
(Koontz and Weihrich,
1988:437)
(Robbins, 1989:302)
()
(
)
(
, 2534:196)
(Leader)
(Followers)
(Subordinates)
(Leader)
(Followers)
(Leadership)
(Yukl,1989: 7-8)
1. - (Power-Influence Approach)
2. (Trait Approach)
3. (Behavior Approach)
4. (Situational Approach)
1) - (Power-Influence Approach)
-
(1)
(2)
2) (Behavior Approach)
(Critical Incident)
3) (Trait Approach)
..1930 - 1940
4) (Situation Approach)
2.1.3
(Michel and Larson, Jr., 1987:435-436)
3
1.
2.
3.
1)
(process)
3
3
2)
3)
(
: http://www.nrru.ac.th/article/leadership/page1.1.html)
2
3
1)
2)
3)
McGregor
2.1.4
1)
(Rein forcer)
Pavlov
Watson
Skinner
Skinner
2)
3)
1)
2)
3) 4)
5) 3
3
( Leader )
( Power )
(Influence over others)
( Authority )
3
( Base on
charisma )
3
1.
(Influence)
2. (Achievement)
3.
(Initiative)
6) 7)
( Trait Theory )
(Traits)
(Charismatic leaders)
1930
6
3.
(Honesty and integrity)
4.
(Self-confidence)
5. (Intelligence)
6. (Job-relevant knowledge)
7. (High self-monitoring)
(High Self-
Monitoring)
1)
2)
(Weak situation)
(Strong situation)
3)
4)
21
(Cognitive
complexity) (Self-learning)
(Behavioral flexibility)
(Cultural sensitivity)
(Process analysis)
(Entrepreneurial ability)
8)
9)
1940
3
(Ohio state studies)
1)
(The Ohio state
studies)
2
1.1)
(Initiating structure)
1.2)
(Consideration)
(Leadership style)
4
2.1:
: Durbin, 1998: 83
2)
(The University of
Michigan studies)
2
(Production-centered leaders)
(Employee
centered leaders)
2.1)
(Production centered leaders)
2.2)
2.3)
2.4)
(Employee-centered leaders)
2.5)
2.6)
2.8)
2.9) 2.10)
2.7)
2.11)
2.13)
2.22)
2.24)
2.12)
2.14)
2.16)
2.17)
2.15)
2.18) 2.19)
2.20) 2.21)
2.23)
2.25)
2.26)
2.27) 2.28)
2.29)
2.31)
2.32)
2.30)
2.37)
2.38) 2.39)
2.40) 2.41)
4 2.42)
6) (Leadership grid)
(Managerial grid)
(Blake and Mouton)
9
81 81
5
(Concernfor People)
H
igh
9
1,9
C
ountryC
lubM
anagem
ent
T
eam
M
anagem
ent
9,9
7
6
5,5
M
iddleoftheR
oadM
anagem
ent
4
3
2
1
Low
A
uthority-C
om
pliance
M
anagem
ent
Im
poverishedM
anagem
ent
1,1
(C
oncernforR
esults)
2.2:
9,1
9
H
igh
9, 1
3.2)
1, 9 (Country club)
1, 9 (Low concern for
3.3) 1, 1 (Impoverished)
1, 1
( 1, 1
)
3.4) 5, 5 (Middle of the road)
5, 5
5, 5
9,9
9,9
High-high leader
(1)
(2)
(3)
10)
11) (LeaderMember Exchange Theory)
LMX
(in-group)
(Out-group)
+3
0
+3
+3 +3 +3
+3
(: +3 (L)
(S)
0
)
2.3:
: Norte
LMX
(Favorites)
LMX
(
)
()
LMX
LMX
LMX
LMX
LMX
12)
13) (Situational Theories of
Leadership)
(Situation)
2
-
14)15)
(Fiedler Contingency
Theory)
(Fiedler, 1967)
3
1)
2)
3)
(Matching)
1) (Leadership style)
(Task-oriented
leadership)
(Relationship-oriented
leadership)
18
8
6 5
3 2
6 5
3 2
3 4
6 7
3 4
6 7
(Taskmotivated)
(Relationship-motivated)
2) (Situation control)
-
-
-
2.6
(Very favorable)
8
(Very unfavorable)
2 - 6
(
-favorable
(Unfavorable))
1
2 - 8
8
3)
800
10
(Median)
8.5
1.00
0.80
0.60
0.40
0.20
0.00
-0.20
-0.40
-0.60
-0.80
-1.00
2.4
: 2544: 268
1)
()
2)
(
3)
()
16)
17) - (Path - Goal Theory)
(House &
Mitchell, 1974)
(Path)
1)
(Path
clarification)
2)
(Increase rewards)
(Leadership Style)
2.8
1) (Leader behaviors) 2)
(leadership style)
1) (Supportive leadership)
(Consideration behavior)
2) (Directive leadership)
(Initiating leadership)
3) (Achievement oriented
Leadership)
(High standard of excellence)
4) (Participative leadership)
(Trait approach)
19)
20) (Neocharismatic
Theories)
(Charisma)
(Heroic leadership)
(Charismatic leadership)
(Transformational
leadership) (Visionary leadership)
(Moral leadership)
2
(Charismatic Leadership)
(Charisma) (Charismatic
leaders)
1.
2.
3.
4.
5.
6.
7.
8.
9.
(Conger and Kanungo, 1998)
2.5:
(Charismatic and non-charismatic leaders behaviors)
Charismatic Leaders
1.
1.
(Status
quo)
Non-Charismatic
Leaders
2. 2.
(Future goal)
3. 3.
2.
3.
(Likeableness)
4.
4.
4.
(Trustworthy)
5.
(Expertise)
5.
5.
6.
(Behavior)
6.
6.
7.
(Environmental
sensitivity)
7.
7.
8.
8.
(Articulation)
9.
(Power base)
9.
8.
9.
10.
10.
10.
(Elitist)
(Entrepreneur)
11.
: Conger & Kanungo,1998 : 51
21)
(Transformational
Leadership)
1980
(Transformational
leadership)
(Charismatic
(Burns, 1978)
(Transformational leaders)
(Transactional leaders)
(Exchange process)
( , 2544)
2)
2
(Transactional leaders)
(Transformational leaders)
1)
2)
3)
(Higher
order needs)
1.1
(Bass, 1985)
(Charisma)
(Empower)
1.2
2.6:
(Transformational
Behaviors)
- (Idealized influence)
- - (Individualized
consideration)
- - - (Inspirational motivation)
- -
(Intellectual
stimulation)
(Transactional Behaviors)
- -
(Contingent
rewards)
- --
(Active
management by exception)
- --
(Passive
management by exception)
- (Laissez-faire
leadership)
(Bass, 1985)
3 (Charisma)
(Intellectual stimulation)
(Individual consideration)
(
(Idealized influence)
(Bass and Avolio,
1990)
(Inspirational motivation)
2
(Contingent reward) (Passive
management by exception)
2
(Active management by exception)
(Laissez-faire)
(
)
(Nonleadership)
3
2.7
2.7:
2.8
-
(, -
- ,
()
-
- (Ends)
- (Means)
- -
- (Leading)
-
(Managing)
1. " "
2543
28 2498
6
(computer terminal)
- 1
1
4 32
52
(
)
It Takes a Village
39
27
3.1
3.2
3.2.1
3.2.2
3.2.3
3.2.4
(E-Learning)
3.2.5
3.2.6
3.2.7
3.3
2551
3.1
3.4
3.1
.. 2551
x
x
x
4.1
4.1.1
28
..1955
(Computer terminal)
1
1
2
28,000
74 50,000
25 60
.. 1994 3 (
26 .. 1996) (
23 ..
1999) (
14 .. 2002)
32
2 The Road
Ahead
2538 Business @ the Speed of Thought
2542
39
27 ..
2008
2543 8
34, 000
3,360
30, 000
16,500
100
3
1. **
264.5
2. **
287
3.
**
1, 370
2 .. 2005
"KBE" (Knight Commander of The British Empire)
" 400"
.. 1993-2005
.. 1996 .. 1998-2005
:
.. 1996 - 18.5 1
.. 1997 - 36.4 2 (
)
.. 1998 - 51.0 1
.. 1999 - 90.0 1
.. 2000 - 60.0 1
.. 2001 - 58.7 1
.. 2002 - 52.8 1
.. 2003 - 40.7 1
.. 2004 - 46.6 1
.. 2005 - 46.5 1
.. 2006 - 46.5 1
.. 2000
..2004
28,000
2006
27 ..2008
52 8
1
4.1.2
.. 2005
.. 2005
(Royal
Institute of Technology) .. 2002
100
.. 2001
, .. 1999
2 100 , .. 1999
1 50 , ..
1998
28 100 ,
.. 1997
, ..
1994
Eristalis gatesi
4.2
4.3
4.4
1 13
50,000 2
Bill & Melinda Gates Foundation
Bringing innovations in health and learning to the global
community "
"
29,000
""
Bill & Melinda Gates
10,500
30%
70%
100
4.5
4.6
4.7
"E-Corporation"
enterprise software
Woolsworth
Sears
4.4
(E-Learning)
1.
(Information Superhighway)
2.
3.
(Tailor-made
Education)
4.
(Multimedia)
(CD-Rom)
5.
Web Site
(interactive network)
6.
1 (Coach)
2
(Partner) 3
(Creative Outlet) 4
7.
E-mail
E-mail
3
140
30
.. 2548
4.5
27,000 1
4.6
500
1 2 3
5 24
3.9
20
6.6
..2545
4.7
4.7.1
4.7.2
...
4.7.3
4.7.4
4.7.5 (Strategy)
IBM
4.7.6
4.7.7
4.7.8
4.7.9
4.7.10
4.7.11
4.7.12
4.7.13
4.7.14
4.7.15 ""
"
"
19 20
21
4.7.16
4.7.17
4.7.18
""?
40, 000
2
80,000 2010
56.3
75
17.7
3
2 3
4.7.19
4.7.20
Microsoft
4.7.21
4.7.22
2543 8
34, 000
3,360
30,000
8
16,500
100
27 2008
52 8
1
4.7.23
4.7.24
IBM
(PC)
6
4.7.25
Microsoft
Microsoft
2003 5
Windows
Moviemaker
Moviemaker 5
45
movie maker ( moviemaker)
search
6
Windows Update
hot fix
4.7.26
4.7.27
4.7.28
4.7.29
2543 8
34, 000
3,360
30,000
8
16,500
100
"
"
(Content Analysis)
(Contextual Analysis)
(Documentary Research)
(Descriptive)
5.1
5.3 (The development
leadership model of Bill Gates)
(Transnational Leadership)
1.
2.
(Role Modeling)
3.
(Individualized consideration)
(Corporate Culture)
(Ethical Leadership)
1.
2.
3.
4.
5.
SBP 605
: , 2550
. . ,
SBP 601
: ,
2550
. , , 2543
15 2551
http://gotoknow.org/blog/udomflash/100535
17 2551
http://www.arip.co.th/2006/news.php?id=102915
3 Virtual Meeting
11 2551 http://www.arip.co.th/news.php?
id=403910
. :
1 2551
http://www.artgazine.com/shoutouts/viewtopic.php?
t=3080&view=next&sid=3148672e00bd07472d3116e122a2803e
:
18 2547
1 2551
http://www.weareit.net/smf/index.php?topic=1666.0
2008
19 2551
http://www.newswit.com/news/2006-06-
16/61657ea9dd0b5b2b5c46c940ad848045/
''
19 2551
http://www.thannews.th.com/detialnews.php?
id=M3123341&issue=2334
14 2551
http://th.wikipedia.org/wiki/%E0%B8%9A
%E0%B8%B4%E0%B8%A5%E0%B8%A5%E0
%B9%8C_
%E0%B9%80%E0%B8%81%E0%B8%95%E0%B8%AA
%E0%B9%8C
. :
" "
22 2551
http://www.matichon.co.th/prachachat/prachachat_detail.php?
s_tag=02edi07110851&day=2008-08-11ionid=0212
- ,
-
,
..2539-2540 ()
..2541-2542
..2546-2548 () (
)
..2548-2550