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  • Brand Management

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    Deepika Ajayan
    6 views5 pages
    This document discusses studying the brand identity of two fashion brands using Kapferer's brand identity prism model. It provides links to presentations on Kapferer's six facets of brand identity and a comparison of the brand identities of Adidas and Nike.

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    This document discusses studying the brand identity of two fashion brands using Kapferer's brand identity prism model. It provides links to presentations on Kapferer's six facets of brand identity and a comparison of the brand identities of Adidas and Nike.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views5 pages

    Brand Management

    Uploaded by

    Deepika Ajayan
    This document discusses studying the brand identity of two fashion brands using Kapferer's brand identity prism model. It provides links to presentations on Kapferer's six facets of brand identity and a comparison of the brand identities of Adidas and Nike.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

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