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CelebrlLy endorsemenL has been one of Lhe favorlLe for Lhe producL promoLers for years
romoLlon of producL Lo Lhe common publlc ls Lhe mosL essenLlal parL of any buslness wlLhouL Lhe
awareness ln Lhe publlc any producL cannoL become a brand or a proflLable producL Lo Lhe company
When lL comes Lo Lhe lMCC secLor companles has been uslng celebrlLy endorsemenL aL Lhe fullesL Lo
make Lhelr producL a wlnner ln Lhe race where sLrong compeLlLors are runnlng wlLh Lhem conLlnuously
CelebrlLy lmage for Lhe brand ls used for several reasons such as Lo refresh Lhe brand lmage add
new dlmenslons Lo convlnce cllenLs and for lnsLanL credlblllLy Lvery brand carefully chooses Lhelr
celebrlLy wlLh respecL Lo Lhelr LargeL cusLomers buL our research paper showcases Lhe percepLlon of
prospecLlve employees Lowards a brand due Lo Lhelr brand celebrlLy 1hrough our research paper we
would be focuslng Lhe below glven polnLs
1 uo brands lnfluence Lhelr prospecLlve employees wlLh Lhelr brand personallLy and ambassador?
2 ercepLlon of naLure of Lhe brand as a person by Lhelr prospecLlve employees
3 rospecLlve employees vlew on Lhe celebrlLy endorsemenL (for creaLlng successful brand)
4 rospecLlve employee feellng on reflecLlon of celebrlLy ln Lhe brand"
1here are many crlLerla whlch a company conslders whlle endorslng a celebrlLy Lo make Lhelr
brand or producL successful buL lL also lnfluences many prospecLlve employees Lhere can be noLlons
whlch can be derlved from Lhls paper abouL lnLeresL percepLlon emoLlon Lowards a brand due lLs
celebrlLy endorsemenL 1he ob[ecLlve of Lhe paper ls Lo show LhaL Lhe prospecLlve employees can also
be lnfluenced by Lhe celebrlLy endorsemenL of Lhe brand