News Release

1
 Table of contents

The table of contents should include a listing of all the writing artifacts included in the portfolio
with accurate page numbers.
The executive summary is a 1-page summary that provides context to the portfolio and a
summary of what it contains. For example, the executive summary could include the following
paragraphs of information:

 A paragraph summarizing what this portfolio is meant to showcase and a brief

description of the selected client
 A paragraph stating that this was for a class project and the work is not affiliated with
or produced in partnership with the client
 Paragraphs providing an overview of the specific content included

The potential order of your portfolio:

 Cover page
 Table of contents
 Executive summary
 Resume
 Client brief
 News release
 Media pitch
 Backgrounder
 Fact sheet
 Bio
 Newsletter
 Flyer/Infographic
 Research-focused blog post
 Podcast script (with strategic rationale)
 Social media campaign
 Comments/Speech
 PSA script

Table of contents

2
 Executive summary

Executive Summary

This writing portfolio serves as a comprehensive showcase of strategic communication materials

developed for The Coca-Cola Co., an American multinational corporation founded in 1892. As a global
leader in the beverage industry, The Coca-Cola Co. stands out for its iconic drink brands, with Coca-
Cola being the most popular. The brand’s mission revolves around “refreshing the world and making a
difference,” with an emphasis on creating beloved drinks for consumers and contributing to a
sustainable planet. The overarching sustainability endeavor is embodied in the company’s World
Without Waste initiative, a focal point highlighted in a substantial portion of the written pieces in this
portfolio.

This portfolio is an outcome of a class project in the JMC 415- PR Writing class, instructed by Dr. Fran
Matera during the fall semester of 2023. This portfolio is independent of any affiliation or partnership
with The Coca-Cola Co. The materials presented are exclusively for educational purposes, aiming to
demonstrate the application of the student’s public relations writing skills within a hypothetical
professional context.

The portfolio encompasses a variety of PR documents, including a detailed resume of the student's
qualifications and experiences in the first section. Subsequent sections include Subsequent sections
include a client brief, news release, media pitch, backgrounder, fact sheet, biography post about a
guest speaker, employee newsletter, flyer, research-focused blog post, speech, public service
announcement (PSA) script, initial crisis statement, memo, podcast script with strategic rationale, and a
social media campaign. Some components in the writing materials leverage resources from the
company’s official website, while others are entirely fictional in nature.

Each piece within this portfolio reflects a strategic approach to communication, aligned with the specific
requirements of The Coca-Cola Co. These strategies are either directly based on or inspired the
company’s authentic approaches. The writing materials demonstrates proficiency in creating effective
communication strategies across a wide range of PR formats.

Re

3
 Executive summary

Executive summary

4
 Client Brief

Client Research: The Coca-Cola Company

Boi Ngoc Thai

Walter Cronkite School of Journalism and Mass Communication
JMC 415- Writing for Public Relations
Sept. 6, 2023

5
 Client Brief

Overview

The Coca-Cola Co., often referred to as Coca-Cola, is a publicly traded global beverage company
headquartered in Atlanta, U.S. It is an American multinational corporation founded in 1892 and its most
popular beverage is Coca-Cola, which was developed in 1886 by pharmacist John Stith Pemberton.1 In
1889, the formula and brand were sold to Asa Griggs Candler, who incorporated the company in Atlanta
in 1892. The company has a prominent presence in the beverage industry, and Coca-Cola ranks first in
total Nonalcoholic ready-to-drink beverages (NARTD) values.2 The company’s drinks reach more than
200 countries and territories, with 66% of its sales outside the U.S.3 In terms of financials, the company
reported annual revenues of $43,004 billion in 2022.4 As of April 2023, 82,500 employees are working
for Coca-Cola worldwide.4

Company Details

 Headquarters address: 1 Coca-Cola Pl SE, Atlanta, GA 30313

 Phone: 404-676-2121
 Stock exchange: The company’s stock is listed on the New York Stock Exchange (NYSE) under
the ticker symbol "KO” and is part of the DJIA and the S&P 500 and S&P 100 indexes.5
 Website: https://www.coca-colacompany.com/

Figure 1: The Coca-Cola Co. New York Stock Exchange

The Coca-Cola Co. has operated a successful franchised distribution system since 1889, with multinational
bottlers based in the U.S. and around the globe.

1
The Coca-Cola Company, overview, https://investors.coca-colacompany.com/about

2
The Coca-Cola Company, strategy, https://investors.coca-colacompany.com/strategy

3
The Coca Cola Company, 2022 Fourth Quarter and Full-Year 2022 Results, Q4 Earnings Release.

4
Statistics retrieved from Mergent Intellect database,
https://www-mergentintellect-com.ezproxy1.lib.asu.edu/index.php/search/companyDetails/3296175

5
Left-to-right, abbreviations of (1) Dow Jones Industrial Average, (2) S&P (Standard and Poor’s)

6
 Client Brief

Figure 2: The Coca-Cola supply chain and bottling distribution system 6

Mission Statement

Refresh the world. Make a difference.

Coca-Cola’s vision is to “craft the brands and choice of drinks that people love and enjoy, to refresh
them in body and spirit, and done in ways that create a more sustainable business and better shared
future that makes a difference in people’s lives, communities and our planet.”7

Communication Channels

 Online newsroom: https://www.coca-colacompany.com/media-center

 Facebook: https://www.facebook.com/TheCocaColaCo/
 YouTube: https://www.youtube.com/@Coca-Cola
 Twitter: https://twitter.com/CocaColaCo
 Instagram: https://www.instagram.com/cocacola/?hl=en
 LinkedIn: https://www.linkedin.com/company/the-coca-cola-company/

6
The Coca-Cola Company, about us, The Coca-Cola system,
https://www.coca-colacompany.com/about-us/coca-cola-system

7
The Coca-Cola company, purpose and vision summary,
https://www.coca-colacompany.com/content/dam/company/us/en/about-us/purpose-vision/coca-cola-company-purpose-
summary.pdf

7
 Client Brief

Company Leadership and Management

John Murphy
President and Chief Financial Officer

James Quincey
Chairman of the Board
and Chief Executive Officer

Manuel Arroyo Lisa Chang

Global Chief Marketing Officer Global Chief People Officer

Key products and services

The company owns numerous beverage brands, including five of the world’s top six nonalcoholic
sparkling soft drink brands: Coca-Cola, Sprite, Fanta, Coca-Cola Zero Sugar, Diet Coke and Coca-Cola
Light.8 The company’s beverage portfolio consists of more than 500 drinks brands, from sparkling soft
drinks, juice, value-added dairy, plant-based beverages, to water and sports drinks. 9
8
Brandirectory, non-alcoholic drinks 25, 2023 ranking,
https://brandirectory.com/rankings/non-alcoholic-drinks

9
The Coca-Cola Company, 2022 Business & Sustainability Report,
https://www.coca-colacompany.com/content/dam/company/us/en/reports/coca-cola-business-sustainability-report-2022.pdf

8
 Client Brief

Major Geographic and Target Markets

Coca-Cola’s strong global presence is evident in operations over 200 countries and territories across
four geographic operating segments: Europe, Middle East and Africa, Latin America, North America,
and Asia Pacific.10 North America is the flagship market of the company, which encompasses 320
million consumers and holds an industry retail value of approximately $350 million.

Most of Coca-Cola soft drinks products target younger customers in the 10-25 age range, and its
secondary market targets people aged 25-40 and older adults. The cola drink, with its intense flavor
targets “thirsty people” aligned with the company’s value of crafting the refreshing drink for people
around the world. Coca-Cola also supplies water and plant-based products for health conscious
customers.

Main Competitor

Pepsi Co, Inc. is The Coca-Cola Co. main’s competitor. Pepsi Co is an American multinational food,
snack and beverage corporation headquarted in Harrison, New York, U.S. While Coca-Cola centralized
on the beverage industry, PepsiCo has a diversified product portfolio in the food, snack and beverage
industries. Since the mid 20th century, the two companies grew to become the two dominant beverage
corporations in the world. In 1980s, the two companies was involved in what was referred as “Cola
Wars,” marked by extensive marketing and new product development efforts by both PepsiCo and
Coca Cola.11 Reports show that Pepsi stays second, after Coca-Cola drink as most valued non-
alcoholic drink brand ranking in 2023.

Recent Communications Campaign

In 2021, during the pandemic, Coca-Cola initiated a global marketing initiative, known as “Open to Better,”
that revived its successful “Share a Coke” campaign, originally launched in 2011. The campaign involved
replacing the traditional Coca-Cola logo with the phrase “Share a Coke with” followed by a person’s name.
This campaign emphasized resilience, optimism and community support during difficult time. The brand
name was replaced with positive and motivating messages, which aligned with the company’s value of
sharing happiness and spreading positivity. The corporation donates resources and support to front-line
workers, healthcare professionals, first responders and community in need, while encouraged people to find
positivity in daily moments. The campaign was executed through various channels to spread Coca-Cola’s
committment in supporting the community. The campaign was first launched in Nertherland in January
2021.12

10
The Coca-Cola Company, about, segment,
https://investors.coca-colacompany.com/about/segments - :~:text=Our flagship market, North America,value of ~$350 billion

11
Gorton, D., August 2023, Investopedia, https://www.investopedia.com/articles/markets/081415/comparing-cocacola-and-
pepsis-business-models.asp

12
Ads of the World, Coca-Cola’s campaign, https://www.adsoftheworld.com/campaigns/open-to-better

9
 Client Brief

Figure 3: “Open to Better” print ad

10
 Bio post

NEWS RELEASE
Media contact
Boi Ngoc Thai
FOR IMMEDIATE RELEASE bthai@coca-cola.com
Oct. 9, 2023

Coca-Cola joins 37th America's Cup

as global soft drinks partner
BARCELONA, Spain – On Oct. 6, Coca-Cola Europacific Partners and America’s Cup forged a
significant sponsorship agreement at the Coca-Cola plant. Solidifying their commitment to environmental
sustainability and local empowerment, this strategic alliance designates Coca-Cola as the global soft
drinks partner for the highly anticipated 37th America’s Cup, from August 22 to October 20, 2024 in
Barcelona, Spain.

The America’s Cup is the oldest international sailing and sports competition. Coca-Cola and America’s
Cup global partnership indicates the company’s continuing efforts in making global environmental and
economic impact in the sports landscape, as well as its commitment to reduce carbon footprint.

Coca-Cola implements sustainability practices and environmental initiatives in the event. Through the
renowned “Mares Circulares” program, the company will promote the use of returnable glass and
recycled bottles during the regatta months and facilitate beach cleaning actions from October 20- 25,
after the sailing event ended.

Francesc Cosano (right), general manager of Coca-Cola Europacific Partners Iberia, shakes hand with
Grant Dalton (left), chief executive of the 37th America’s Cup after signing the agreement.

11
 News Release

Francesc Cosano, general manager of Coca-Cola Europacific Partners Iberia, emphasized the
importance of partnering with the global pinnacle sports competition.
“This agreement allows us to reinforce our commitment with Barcelona, supporting the local economy
and making a positive impact on the Catalan society,” Cosano said.

“We are especially proud to have such an iconic international brand joining the 37th America’s Cup in
such an iconic city but driven so emphatically at a local level by an organization like Coca-Cola here in
Barcelona,” said Grant Dalton, chief executive of the 37th America’s Cup.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200
countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell
multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling
soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include
Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak
and Ayataka. Our juice, valueadded dairy and plant-based beverage brands include Minute Maid, Simply,
innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in
our drinks to bringing innovative new products to market. We seek to positively impact people’s lives,
communities and the planet through water replenishment, packaging recycling, sustainable sourcing
practices and carbon emissions reductions across our value chain. Together with our bottling partners,
we employ more than 700,000 people, helping bring economic opportunity to local communities
worldwide. Learn more at www.cocacolacompany.com and follow us on Instagram, Facebook and
LinkedIn.

###

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 Bio post

To: Ellen Ormesher <ellen.ormesher@thedrum.com >

Subject: Coca-Cola India launches 100% recycled pet bottles in the carbonated beverage
category
Date: Oct. 5, 2023

Ms. Ormesher:

On the bustling streets of New Delhi, Coca-Cola is breaking new ground. In October 2023, Coca-Cola
India revolutionizes India's packaging landscape by introducing our iconic Coca-Cola in rPET bottles,
manufactured by our dedicated bottling partners – Moon Beverages Ltd., and SLMG Beverages Ltd. The
bottles have an on-pack call to action "Recycle Me Again" message and will also drive consumer
awareness towards recycling.

We have read your article on Oct.4, “‘Brand always comes first’: Coke’s design boss on selling recycling
revolution,” featuring your interview with Rapha Abreu, Coca-Cola’s global vice president of design. Your
article was a fascinating read, and with your knowledge in telling business sustainability stories across the
globe, this story is a natural follow up for you.

What will a world without waste look like? Envision a world in 2030 where every bottle or can is collected
and recycled for every one sold. This is the ambitious roadmap that Coca-Cola has laid out, and we
believe it’s a story that deserves to be told. In 2018, The Coca-Cola Company embarked on a journey to
reshape the future of sustainability, launching the World Without Waste campaign to help solve the
problem of packaging waste in the U.S. and worldwide.

So, why India? India is our third

largest market, and one of our 25 markets globally
that implemented rPET bottles. In India, we have
collected 80% of non-refillable PET bottles,
according to our 2022 sustainability report.
Therefore, this new introduction of Coca-Cola rPET
bottles in Indian market is our newest tactical
move. But that's just the beginning of this
remarkable story. The Coca-Cola Company is
committed to reduce our carbon footprint and
reshape an industry’s approach to waste. Evidently,
in the U.S. market, some of our trademark brands
have introduced 20-oz bottles made with 100%
rPET, starting in California, New York and Texas.

We believe you’re the perfect voice to bring this impactful story to the world.
We'd love to provide you with more details and arrange an interview with Coca-Cola's sustainability leader
Beatriz Perez about the 'World Without Waste' initiative and our effort in creating a circular economy and
reducing plastic waste.

Are you ready to explore how Coca-Cola is making a world without waste a reality? Please let us know,
and we'll be thrilled to provide you with exclusive insights and access.

Warmly,
Boi Ngoc Thai,
Media Relations Specialist

13
 Media Pitch

About journalist

Ellen Ormesher ellen.ormesher@thedrum.com

Ellen Ormesher is The Drum’s senior reporter covering global sustainability stories. Ormesher is based in
Glasgow, Scotland. The Drum is a global publisher with more than 1 million readers, providing insights,
inspiration and solutions on global challenges. This would be a great platform to feature Coca-Cola’s
sustainability efforts and its newest accomplishments in “World Without Waste” global initiatives. On Oct.4,
Ormesher wrote an article about Coca-Cola, titled “‘Brand always comes first’: Coke’s design boss on
selling recycling revolution.” The Coca-Cola Communications team believes this story would be of
Ormesher’s interest, as she can write a follow-up story on the matter.

14
 Bio post

1 Coca Cola Plz NW Atlanta Ga 30313 404-676-2121

BACKGROUNDER
FOR IMMEDIATE RELEASE FOR MORE INFORMATION
Oct. 25, 2023 Javier Macias
Director of Communications,
North America Group
1-888-348-2404
Jmacias@coca-cola.com

The Coca-Cola Co.

For 137 years, The Coca-Cola Co. has been refreshing the world and making a difference. The
company is an American multinational corporation, a total beverage company owning a diverse portfolio
of more than 500 beverage brands, catering to diverse consumer preferences and market segments.
The most well-known brands include Coca-Cola, Diet Coke, Fanta, Fresca, Smartwater, Gold Peak
Tea, Sprite, Appletiser, Minute Maid. The company is both a national and global soft drink leader and
pioneer. In 2022, Coca-Cola accounted for market share of 46.3% in the soft drink industry in the U.S.
More than 2.2 billion servings of the company’s drinks are served in more than 200 countries and
territories daily.

The company, along with bottling partners, employ more than 700,000 people worldwide. It seeks to
positively enhance people’s lives, communities and the planet through water replenishment, packaging
recycling, sustainable sourcing practices and carbon emissions reductions across its operations and
supply chain.

In over a century timeline, The Coca-Cola Co. has many monumental moments that have shaped its
unparalleled legacy and cultural significance as an iconic soft drink corporation globally. In July 1886,
pharmacist John Stith Pemberton from Columbus, Georgia invented the original carbonated soft drink.
Frank Mason Robinson, Dr. Pemberton’s bookkeeper, named the product Coca-Cola because of its two
main ingredients (coca leaves and kola nuts) and created its logo. Businessman Asa Griggs Candler
purchased the formula and brand, forming the Coca-Cola Co. in Atlanta in 1892. By 1895, Coca-Cola
was sold nationwide. In 1917, The Coca-Cola Co. began its partnership with The Red Cross and has
contributed to disaster relief efforts for more than a century. Once developed as a patent medicine, in
1903, Coca-Cola removed cocaine as an ingredient, replaced it with a cocaine-free coca leaf extract. In
the 1920s, Coca-Cola grew into an international business during World War II, was bottled in 44
countries, including those on both sides of the conflict. In 1941, Coca-Cola President Robert Woodruff
ordered that “every man in uniform gets a bottle of Coca-Cola for five cents.”

In July 1971, the company released its iconic commercial “I’d like to Buy the World a Coke,” also known
as the “Hilltop” ad, with the message about a multicultural world where a bottle of Coke could be shared
together in harmony. The advertisement became an integral part of American popular culture. In 1982,
the company introduced its low-calorie sugar-free soft drink Diet Coke. In 1984, The Coca-Cola
Foundation was founded, marking the company’s commitment in philanthropic and corporate social
responsibility efforts.

15
 Backgrounder

Along with enduring success, the company has faced challenges related to changing consumer
preferences, health concerns, environmental and human rights issues. In April 1985, in hopes of
addressing the decline of market share and revitalizing the brand, the company reformulated
Coca-Cola developed through taste tests. New Coke led to a 77-day national public outcry, which
resulted in millions dollar loss in research and advertising costs. On July 11, 1985, the company
brought back its original flavor “Coca-Cola classic” and learned a valuable lesson to preserve the
heritage of its flagship brand.

During the early 2000s, the company faced accusations of illicit soil and water contamination in India,
as well as allegations of severe violations of human rights in Colombia along with its Latin American
bottling partners. The controversy garnered worldwide attention and led to the ban of the sale of Coca-
Cola products in more than 20 universities in the U.S. The lawsuit was eventually dismissed. In 2007,
the company joined Business Leaders Initiative on Human Rights (BLIHR) to collaborate with global
companies to develop and implement corporate responses to human rights issues that affect the
business world. The company also developed Human Rights Policy in accordance with the UN Guiding
Principles. In 2022, the company conducted 2,770 audits of supplier facilities, global human rights
governance assessment and global human rights risk assessment. The Coca-Cola Co. prioritizes
transparency and accountability in carrying out due diligence across its value chain.

The Coca-Cola Co. is also committed to environmental efforts. In 2018, the company launched the
“World Without Waste” initiative focusing on increasing reusable packaging in support of a circular
economy. The company is working towards its sustainability goal of the initiative, making primary
consumer packaging recyclable by 2025 and implementing 50% recycled material in all packaging by
2030. Facing allegations of undermining risks of sugary beverages, since 2017, Coca-Cola Co. has
accelerated its portfolio diversification, introducing healthier alternatives and zero-calorie sweeteners. In
2005, the company introduced Coca-Cola Zero, a zero-calorie soft drink with the taste of regular Coca-
Cola. The company reduced sugar in more than 500 of its drinks around the globe –adding to the 30%
of more than 3,900 beverages that already fall into the low or no-sugar category.

In 2023, moving forward, The Coca-Cola Co. continues to work towards sustainable packaging,
innovative product development, contributes to economic and environmental efforts in communities
worldwide and drives meaningful changes across its value chain. The company is committed its role as
a sustainable corporation and global leader in the beverage industry, remaining a responsible business
for generations to come.

###

16
 Fact Sheet

1 Coca Cola Plz NW Atlanta Ga 30313 404-676-2121

Fact Sheet
FOR IMMEDIATE RELEASE FOR MORE INFORMATION
Oct. 18, 2023 Javier Macias
Director of Communications,
North America Group
1-888-348-2404
Jmacias@coca-cola.com

Recycle plastic bottles for free pizza and Coca-Cola beverages

WHAT Coca-Cola collaborates with local-favorite pizzerias in New York, Atlanta and
Chicago for “Toss In, Take Out (coca-cola.com)” a traveling
restaurant takeover.
The campaign celebrates the expanded availability of bottles made from 100%
recycled plastic and promotes recycling to drive a circular economy for
packaging.
All 100% recycled plastic bottles include “Recycle Me Again” message.
Coca-Cola trademark brands (Coke, Diet Coke, Coke Zero Sugar and
Coca-Cola flavors) in 20-oz. bottles made from 100% recycled plastic are
introduced across Atlanta, Chicago and the Pacific Northwest this fall.

WHEN/ Oct. 24 at Bleecker Street Pizza in New York

WHERE Nov. 2 at Goodfellas Pizza & Wings in Atlanta
Nov. 7 at Lou Malnati's Pizzeria in Chicago
On Aug. 3, Coca-Cola trademark brands (Coke, Diet Coke, Coke Zero Sugar
and Coca-Cola Flavors) are available in 20-oz bottles made from 100%
recycled plastic in Atlanta, Chicago and Pacific Northwest region.
The recycled packages were first launched in 2021. Now available in 11 major
U.S. markets, including Los Angeles, San Diego, San Francisco, Boston, New
York, Philadelphia, Houston and Dallas.
HOW Consumers can bring in any empty plastic beverage bottle (including non-
Coke products) to the participating pizzerias during the specified dates to
recycle and receive a free pizza slice and ice-cold 20-oz. Coca-Cola beverage
in a 100% recycled plastic bottle.

WHY The campaign supports The Coca-Cola Co.’s World Without Waste goal to
use at lease 50% recycled platic material in bottles and cans by 2030.
Coca-Cola expects to save over 890 million bottles in the U.S. in 2024.

WHO The news was announced by Kurt Ritter, vice president and general manager
of sustainability at The Coca-Cola Co. North America.
The Coca-Cola Co. has over 700 employees worldwide and owns over 500
beverages brands.

###

17
 Bio post

This Wednesday, we were honored to have Herminia Rincon, PR Manager of EdPlus at ASU to speak
with the scholars of our cohorts about her career journey and professional growth through higher
education.
Rincon has experience in writing, public relations, social
media, media relations, strategic planning and crisis
communications in higher education and in governmental
entities, most recently at the City of Tempe and Arizona State
University. Prior to transitioning into communication roles, she
worked at the Phoenix Police Department for more than 10
years, ultimately leading a team to successfully support
Phoenix officers and outside agencies.

Rincon is a graduate of Phoenix College in 2003. In 2014,

she pivoted to PR and graduated from Walter Cronkite
School of Journalism and Mass Communication at Arizona
State University in 2014, earning a journalism and mass
communication degree. Today, she is a powerhouse in Media
Relations & Strategic Communications at EdPlus, a central
enterprise unit for ASU focused on digital teaching and
learning model.

Lessons learned from her journey? Take that vacation, practice self-care, embrace a mindset of lifelong
learning and always be prepared for the unexpected. Networking remains at the heart of her success,
fostering professional relationships have propelled her career forward. From media training to crafting
impactful storytelling, Rincon's expertise spans crisis management, brand promotion, and
media relations. Stay tuned for more insights from Herminia Rincon as she continues to contribute to
higher education storytelling. #CocaColaScholars #2023 #ASU #HigherEd #PR #MediaRelations
#Storytelling #CommunicationStrategies #newlygradadvice #learning

18
 Research Blog Post

Sip, Recycle, Repeat Across Vietnam, Thailand and Cambodia

The Coca-Cola Co. launches 100% recycled bottles  an important sustainability milestone that the
company achieved in ASEAN countries.

Nov. 30, 2023

By Boi Ngoc Thai

The Coca-Cola Co. has taken a monumental leap, making another meaningful step towards building a
circular economy and fostering a sustainability future for the globe. Following our successful launch in
the Philippines this September, by June 2024, the company will introduce 100% bottles made completely
from recycled PET plastic (rPET), excluding caps and labels in ASEAN markets like Vietnam, Thailand
and Cambodia. All 500-ml Coca-Cola beverages bottles sold by The Coca-Cola Co. will be created with
100% recycled plastic by summer 2024.

Photo: Bottles made with 100% recycled plastic in an operation plant in India in July 2023.

The introduction of 100% recycled plastic bottles in Vietnam, Thailand and Cambodia serves as a
testament to Coca-Cola's ongoing commitment to promoting a circular economy worldwide. The
company continues to lead the charge in creating a more sustainable and eco-conscious future for the
global community, reinforcing our position as a frontrunner in environmentally responsible business
practices.

Claudia Lorenzo, the president of the ASEAN and South Pacific operating unit of The Coca-Cola Co.,
based in Singapore, will oversee the initiative and upcoming promotional campaigns in the target
markets. Lorenzo will work with local partners and stakeholders to oversee the launch, evaluate and

19
 Research Blog Post

report on the outcomes. In June 2024, Coca-Cola Co. will debut an overarching campaign named “Sip,
Recycle, Repeat” to raise public’s awareness about the initiative.

Key Highlights of the 'Sip, Recycle, Repeat' Campaign:

 Introducing 100% recycled plastic bottles in Vietnam, Thailand, and Cambodia, following successful
launches in the U.S., Canada, and Europe in 2022 and 2023.
 Encouraging a culture of responsible consumption and recycling among consumers through local
communities’ events, advertising and social media campaigns.
 Reducing reliance on virgin plastic and minimizing plastic waste generation by collaborative efforts
with local and regional NGOs, non-profit organizations and governmental agencies.
 To build awareness and encourage consumers to continue recycling bottles, all 100% recycled plastic
bottles will feature “Recycle Me Again” messaging in Vietnamese, Thai, Khmer and English
languages.

Once the material (PET) is recycled, it is cleaned, sorted and ground into small flakes that become raw
material for more new bottles. As one of the world’s leading beverage companies, we are continually
advancing towards our World Without Waste vision. Our ambitious sustainable packaging program aims
to collect and recycle a bottle for every one we sell by 2030.

To learn more about Coca-Cola's sustainability initiatives of launching 100% rPET bottles and the 'Sip,
Recycle, Repeat' campaign, visit our website for full information and regular updates.

20
 Flyer

SPEECH SCRIPT

Oct. 31, 2023 Media contact

Lisa Chang, Global Chief People Officer
LChang@coca-cola.com

The Coca-Cola Co. shutters the Seattle bottling plant, relocates to Miami

After careful consideration, The Coca-Cola Co. has decided to close the bottling plant in Seattle on Dec.

31, 2023. We did not make this decision lightly and are grateful to have had the opportunity to be a part

of the Seattle community for 23 years.

Thorough assessment of the market dynamics, changes in customers’ preferences, and the need for our

business operations to adapt to the growing demand for a more diverse beverages portfolio have

prompted our decision. In line with this, there was a neccessarity to re-evaluate our operational footprints

and resources.

We would like to inform that we have decided to relocate our bottling plant to Miami, Florida, where we

believe can better meet the demands of our consumers and expand our presence in this rapidly growing

market in the Southeastern region and the opportunities that Miami presents.

While this relocation and closure will undoubtedly bring about significant changes, we will support our

associates throughout the challenging transition. We want to emphasize that we value each of you, and

we genuinely appreciate your dedication and hard work that all 320 of you has invested into the Seattle

facility over the years.

As we navigate this transition, please know that our priority remains your well-being and new

opportunities. We understand the impact of this decision on your livelihoods, therefore, we are committed

to offer resources, severance packages and assistance in exploring new employment prospects. All

employees who have been with us for over six months will receive a comprehensive severance package.

Employees are encouraged to apply and be considered for jobs that they are qualified to perform within

the Coca-Cola system and at other third-party manufacturer locations, including at our new Miami

bottling plant.

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 Research Blog Post

The decision to close this facility and relocate operations was made with utmost consideration for the

sustainability and future of The Coca-Cola Co. We are sincerely grateful for your hard work and

contribution to refresh the world and make a difference. We will do our best to ensure a smooth and

supportive transition.

Thank you for your undertstanding. Please reach out to the management team for any assistance you

may require during this time.

James Quincey
Chief Executive Officer

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 Flyer

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 Public Service Announcement

INITIAL CRISIS STATEMENT

May. 27, 2023

The Coca-Cola Co. responds to gum arabic supply chain challenge in Sudan

ATLANTA – The Coca-Cola Co. is actively monitoring the developments surrounding the supply of gum
arabic from Sudan, which erupted in April 27, which plays a vital role in the production of our carbonated
drinks. We recognize the importance of gum arabic, also known as E414, as a key ingredient in
maintaining the taste and flavors in our beverages that our consumers know and love.

The ongoing conflict in Sudan has disrupted the gum arabic supply chain, with exports essentially
coming to a halt. Due to the current turmoil and road blockages in rural parts of Sudan, it is impossible to
source additional gum arabic from the region, which presents a challenge to our global supply chain.

The Coca-Cola Co. takes a proactive stance to address the ongoing situation. We are actively exploring
alternative sourcing options and supply chain strategies to ensure the continued production of our high-
quality beverages. We are committed to maintaining the consistency in taste and flavor that consumers
love and enjoy. Even in the face of supply chain challenges, we are committed to ensuring that our
products are safe and of highest quality.

We are aware of the implications this crisis has on both the global gum industry, which is worth $33.1
billion in 2022, and the people of Sudan, who depend on it directly and indirectly for their livelihoods. Our
thoughts are with them and the communities affected during this difficult time.

Our primary focus is on the well-being of our employees, as well as those in our supply chain. We are
dedicated to supporting our workforce during this challenging period, including $1 million in financial
assistance, access to resources, and any necessary adjustments to alleviate the impact on our team.
Additionally, we are exploring ways to extend support to our bottlers and vendors to mitigate the potential
effects of this crisis.

For more than 137 years, the Coca-Cola Co. has provided safe, high-quality beverages that offer
consumers a broad range of choices to refresh them and satisfy their thirst. We have a strong history of
responsible sourcing and ethical supply chain practices. We will continue to work diligently with industry
leaders and local government leaders to mitigate the impact of this challenge.

We appreciate the understanding and support of our consumers, partners, investors and stakeholders as
we navigate this situation.

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 Public Service Announcement

Audio PSA Script

Title: SIP FOR A CAUSE

Client/ Sponsor: Coca-Cola Co.
Length: 30 seconds
Air date: Nov. 20-Nov. 30, 2023

MUSIC: Nature-inspired instrumental music

(background music playing softly)
ANNOUNCER Hey, Arizona! This is Nature Conservancy, your
dedicated guardian of Arizona’s environment, joined by
our special
partner  The Coca-Cola Co.

SFX: Upbeat acoustic folk

ANNOUNCER We’re thrilled to collaborate with Coca-Cola for "Sip for

a Cause" – a campaign starting from Nov. 20- Nov. 30
to plant a tree for every Coca-Cola product you enjoy.

SFX: Gentle sipping sound

Yes, you heard it right! Every sip contributes to

growing Arizona's green cover. Trees enhance
biodiversity, mitigate impacts of climate change,
maintain soil health, making them essential for a
resilient and sustainable environment.

SFX: Sipping sound

Please join and help us spread the word! The Coca-

Cola Co. and The Nature Conservancy: Sip for a
Cause, together, we refresh our thirst and our nature.
For every bottle you purchase, Coca-Cola will
contribute 70% to support The Nature Conservancy.

MUSIC: closing music sound.

###

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 Employee Newsletter

Volume 10, Issue 6, Sept. 2023

Legend never dies — nor lies.

Washington, now the name of the newest fragrance product line
at Margusho in October

By
Boi Ngoc Thai

In the words of Henry Lee’s eulogy,

George Washington was “first in war, first in
peace, first in the hearts of his countrymen.” Our
nation’s Founding Father, who has 31 counties,
241 civil townships, 10 institutions,
5 forts, 14 parks and geological places, numerous
monuments bearing his name, now graces a scent
that embodies his essence.

On Sept. 27, Margusho introduces the

newest product line: Washington. Crafted by
Respigio 47, the creators of three of the world’s
10 best-selling fragrances, Washington offers a
blend of sandalwood, fresh meadows and
cinnamon, the favorite spice of the Father of His
Country. Packaged in patriotic red, white and
blue, the product line includes cologne, cologne spray, after-shave lotion and razor-relief lotion.

Its slogan *drum roll please* is “Washington Never Lies.” Legend doesn’t lie, neither does this
legendary cologne. A Margusho’s exclusive, Washington is available in all 337 Margusho’s stores and
online on Oct. 27. The product is exclusive to the men’s department in Margusho’s stores and on the
store’s website.

Is Washington still relevant to rule sales chart? “Our marketing research shows that Margusho’s
customers love George Washington; our customers know that he was a man of strength and integrity,”
said Anne Twente, Margusho’s vice president of marketing. “I mean, how often is a dead guy with a bad
wig, a big nose and false teeth your sales leader? We expect big things from Washington,” Twente said.

Happy early birthday, Mr. President, and may your timeless charisma and revolutionary
achievements infuse our newest fragrance with success.

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