COMPANY NAME: COCA COLA

GROUPS MEMBERS:
 IQRA BATOOL (49180)


COURSE OPERATION MANAGEMENT

SUBMITTED TO: DR. ADEEL UR REHMAN

DATE 06-05-2022
 CONTENT:
1) Acknowledgement _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3
2) Executive summary _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _4
3) Introduction _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _4
4) Portfolio _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _4
5) MARKET and product profile _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 5
6) Product categ. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _6
7) Mission/vision _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _6
8) Imp of ScM _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _7
9) Org. structure _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _8
10) ScM process _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _8
11) Inventory _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _11
12) Weaknesses _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _12
13) Conclusion _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _13
14) Recommendations_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _13

ACKNOWLEDGMENT

We wouldlike to thank ALLAHALMIGHTY,who blessed us withknowledge,

Understanding and ability to complete our work.

We would sincerely like to thank our instructor adeel ur rehman for his support and guidance

throughout the course. Also, as well as IQRA University for their supervision and appreciating

our work performance to complete this project work. Completion of this report wouldn’t be

possible without the help and support of all the group members.
We are also grateful to all those who have directly and indirectly helped us in the completion

of this Research.

EXECUTIVE SUMMARY:
We are a group of 3 people and our project report based on operation management of THE
COCA COLA COMPANY. The Coke company is appeared to be the foremost famed
trademark on the world, and it's equally thus. The corporate claims quite four hundred brands
that attractiveness to a good vary of people throughout the globe. They're in an exceedingly
position to meet desires of each one among their consumers creating their expertise with their
beverages a higher one. The entity’s drinks provoke loads of individuals across all races, age,
and gender. Coke is outstanding for its overall quality as its things area unit sold in over four
hundred countries within the world, whereas major contenders like cola area unit simply on the
market in only a few countries.
The Coca-Cola organization has created exemplary strides chiefly to supply a range of product
to its shoppers even with the competitive nature of the market. Consumers’ selection gets
supported the whole facet within which the organization wins most customers' heart against its
rivals. Despite the fact that a major variety of individuals deny cases to having inclination
choosing between Coca-Cola things or its rivals', several have a powerful want in how. Several
inclines toward Coca-Cola product since the organization has quite hundred years of history
and foreseeable whole image. This image is carved in an exceedingly ton of individuals later
find yourself buying their beverages. It's out justly conspicuous within the company’s high
market share within the field of soppy drinks.
COMPANY PURPOSE:

Our purpose is to refresh the world and make a difference.

INTRODUCTION OF COCA COLA:

The coca cola is an American multinational beverage corporation .In 1866 Dr.
John Pemberton a pharmacist in Atlanta invented a flavored syrup which was
sold as medicine at soda fountains. Later changes in it and in 1929 coca cola first
slogan was used pause that refreshes, in 1977 coca cola turned into most well-
known beverage brand .The company purpose is to refresh the world and make a
difference .Coca cola new slogan is real magic.
Coca-Cola bottle size
The primary diameter is 58.13 mm and the height is 233.8 mm.51.3 mm pinch
diameter ,424 gramme weight

COMPANY PORTFOLIO:
 As the world's largest drinkable company, we tend to refresh the globe. we tend to try this by
developing superior soft drinks, each effervescent and no effervescent, and profitable
nonalcoholic drinkable systems that make price for our Company, our bottling partners, our
customers, our share house owners and communities within which we tend to do business.
COCA COLA portfolio includes coca cola zero, coke, Fanta sprite, diet coke. In making price,
we tend to succeed or fail supported our ability to perform as worthy stewards of many key
assets:
 Coca-Cola, the world's most recognized trademark, and alternative extremely valued
trademarks.
 The world's only and pervasive distribution system.
 Happy customers, United Nations agency build a decent profit merchandising our
products.
 Our individuals, United Nations agency square measure ultimately accountable for
building this enterprise.
 Our exuberant resources, that should be showing intelligence allocated.

Our robust international leadership within the potable business particularly and within the
business world generally.

PRODUCT CATEGORIES:

COMPANY VISION:
Our vision is to craft the brands and choice of drinks that people love to refresh
them in body and spirit.

COMPANY MISSION:
Coca cola is a company that focuses on leaving a legacy wherever it operates.
ORGANIZATIONAL STRUCTURE OF COCA COLA:

The Coca-Cola cooperation is organized around a board of directors, which is elected by the
shareholders and has final decision-making authority over the firm’s operations. The board of
directors’ decisions is carried out by senior management and a variety of standing committees.
The Coca-Cola Company’s board of directors is only accountable to its shareholders. The

board is in charge of selecting and overseeing top management, including the chief executive
officer and vice president. Muhtar Kent was the CEO and chairman of the board of directors as
of May 2014. Audit, remuneration, directors and corporate governance, executive, finance,
management development, and public issues and diversity review are among the seven

standing committees. The committees conduct self-evaluations and provide reports to the
board of directors. The board of directors is in charge of the CEO’s annual self-assessment and
evaluation. Other leadership structures include senior operations leadership, which is in charge
of Coca-Cola operations and oversight on several continents, and senior functional leadership,
which is in charge of administration, public affairs, finances, and other practical issues.
The completed product is not distributed or sold by the Coca-Cola business. Instead, it
produces and sells syrups, concentrates, and beverage bases to bottling companies, which are
in charge of packaging, retailing, and distribution. To get the finished products to consumers,
these bottlers work with customers such as grocery stores, restaurants, and a variety of other
outlets.

OPERATION AND PROCESS MANAGEMENT:

The process of determining a geographic location for a company's operations is known as
facility location.
The elements that influence location selection are as follows: Location-sensitive
Having a significant impact on the company's capacity to meet its obligations.
Location is seleted on the base of cheaper prices.

PRODUCTION PLANNING AND CONTROL:

For economical, effective and economical operation during a producing unit of a corporation,
it's essential to integrate the assembly designing and system. Production designing and
resultant production management follow adaption of product style and windup of a production
method.
Production designing and management address a elementary drawback of low productivity,
inventory management and resource utilization.
Production designing is needed for planning, dispatch, inspection, quality management,
inventory management, offer management and instrumentality management. Production
management ensures that production team can do needed production target, optimum
utilization of resources, quality management and price savings.

RAW MATERIAL:

The supply chain begins with the out sourcing of raw material, which in this industry includes
agricultural products that is sugar cane, fruit and water.
The most important ingredients such as water and sugar are source locally, with the partners
being only able to decide the type of sugar used.
Pool of Suppliers for Distinct Materials:
As a critical part of their value chain, the performance of their suppliers directly impacts the
sustainability performance and commitments of Coca Cola HBC.In October 2021; they have
committed to achieving net zero emissions across our entire value chain by 2040. To address
the 90% of emissions in scope 3 resulting from third party actions, they will broaden their
existing partnership approach with suppliers.
 Under a unified procurement framework, they segment their supply base universe of around
17800 suppliers into direct and indirect spend suppliers (actively used for purchasing
transactions in 2020).
• Direct spend suppliers include ingredients and packaging suppliers.
• Indirect spend suppliers include categories such as IT, production equipment, spare parts,
Production:

Water used in production is subjected to special treatment to unsure the microbiological safety
with naturally dissolved salt which can produce the sensory characteristics.
Syrup used in drinks are made in a tank by dissolving sugar than remaining water is drained to
remove any impurities, then this syrup is mixed with concentrate along with various
preparation used for different drinks and then the final syrup is made.
The final water treatment is mixed with the syrup along with carbon dioxide that gives the
product its characteristics. Then the drinks are to be packaged in perfectly cleaned containers,
sealed, labeled and then tested in automatic plants. Then they are placed in boxes to be
transferred to warehouses.
Bottling:
Coca cola made bottlesby it selt and also procure it.
Coca cola outsource bottling and distribution to a middle man.
Coca cola make the syrup and then outsource it to different companies
Outsource bottling part
There are five largest bottling partners of coca cola
Coca-Cola FEMSA, serving Latin America
Coca-Cola Europacific Partners plc (CCEP), serving Western Europe, Australia, Pacific and
Indonesia
Coca-Cola HBC AG (Coca-Cola Hellenic), serving Eastern Europe
Arca Continental, serving Latin America and parts of North America
Swire Beverages, serving Asia and parts of North America.
Collection of bottles:

Coca-Cola bottles are collected in the factory area from dealers and contractors. Because some
bottles are not returned by dealers or customers, the quality of empty bottles suffers.
stock. Then there's the matter of getting new bottles. It also becomes necessary in the event of
a breaking.
Filling of bottles:
The company features advanced automatic filling devices that automatically fill bottles and then
automatically place crown or cap corks on the bottles.This machine has a capacity of 7.5 cycles
per minute and can fill 40 bottles every cycle.

Packing
Bottles are placed in the cartons. The crate norm is 24 bottles per crate. Bottles are manually
packed by employees.

Godowns or storage rooms

The bottles are then delivered to the warehouse or godown.

Delivery and loading:

Loading and delivery are done based on demand. The fork is used to load bottles in different
ways.

The company's trucking department is in charge of distribution, followed by the sales

department.

DISTRIBUTION STRATEGY:

supplier manufacturer assembler retailer customer

According to official statistics, an amazing 1.9 billion products of Coca-Cola are sold around
the world every day.
The company operates a franchised distribution system dating from 1889 where the coca cola
company only produce syrup concentrated which is then sold to various bottlers throughout the
world who hold an exclusive territory.
Hub and spoke model for rural distribution channel in which they divided the different
categories of distributors according to the area they are covering.
They have two types of selling;
Direct selling:
They supply their products in shops by using their own transport they have almost 500
vehicles to supply their bottles in such type of selling company has more margin
Indirect selling:
They have their whole sellers and agencies to cover the area, because its very difficult for them
to cover all the areas by their own so they have agencies to make sure their customers the
availability of coca cola products.
The firms distribution system is one of the most well planned and executed compared to all
other drinks of the same category. It has such an impact on consumers and is so successful that
even wholesalers and distributers need the product for their business’ success. Coke’s position
on consumer’s mind makes it essential to retailers and wholesalers. They have achieved their
goal due to this high visibility, and to the availability of their products all over the world, even
remote places.

TRANSPORT NETWORK DESIGN:

 Coca cola Lahore for the most part involved trucks and holder for the shipment purposes to the
wholesalers. Execute cycle to guarantee transportation conditions don't influence the bundling
and to forestall the shipment of non-adjusting bundling. analyze transportation vehicles for
underlying uprightness, neatness, security and reasonableness prior to stacking. Control the
security of the trucks/holder/big hauler to forestall altering. The provider should exhibit the
security of the conveyance compartment.

Coca Cola’s warehousing:

Shuttle cars with automated trolleys and corridor equipment, load current bays, infeed/outfeed
vertical pallets lifters, steered shuttle, and dispatching sequence shuttles are being used for
material handling.

The material handling step is completed by Automated Guided Vehicles. They are capable of
moving pallet (Finishing Good or Empty Pallet stacks), as well as picking up and dropping off
the load unit, without the use of human interaction.
Meanwhile, a material handling operator will be able to coordinate, manage, and oversee all
material handling operations, including pallet storage, inventory, shipping, and
communications.

Lead time:
The period between placing an order and receiving it is referred to as lead-time. The Coca-
Cola Company's lead time for various raw ingredients is as follows:
Concentrate, Two days' notice is required.
Sugar, the lead time is one day.Co2, The lead time is three days.
It is not difficult to consider additional locally available raw materials because these materials
are readily available.The product is widely available on the market.
Forecasting
In this aspect, the organisation has no structured system; instead, it uses a very rudimentary
forecasting procedure. They examine sales from the prior year for a specific time period
(typically a year) and add or delete any future projections based on executive discretion. These

The executives issued a prognosis, which the managers utilised as a goal. These executives
must be able to
achieve the goal before the deadline These targets are divided into pieces by the manager, who
subsequently passes them on to the supervisors. Working under the supervision of a manager
has a one-part goal.

Inventory:
The final packaged goods are then stored in various different warehouses before they are
delivered to different retailers on allotted times and dates which is determined by the
information flow.

 Inventory Management Techniques:

Coca cola Asian nation is one amongst those organizations that can't compromise on the
essence. a pair of years back inventory management was totally different as they were
shopping for stuff in bulk however they're currently shifting their production to simply in time.
dope solely keeps reserve inventory of 2-3 day. The assembly in city has stopped thanks to the
development of latest plant.

Inventory Management of Coca Cola:

Coca-Cola recognized the need to control inventory and its costs associated as it expanded
nationally and internationally by adding authorized bottlers and distributors. Organizations like
Coca-Cola were able to track inventory accurately thanks to the introduction of material
requirements planning (MRP) and manufacture resource planning (MRPII) systems, as well as
improved computer capabilities. As a result, inventories of new and old bottles, sugar, syrup,
and other ingredients are reduced, and communication is improved, signalling when additional
purchases are required. Despite the fact that it has not yet been adopted, Coca-Cola recognises
the value of radio frequency identification as a future benefit.

Deliver:
Direct to Store Delivery (DSD) allows Coca-Cola Refreshments and other Coca-Cola bottlers
to deliver directly to convenience retail stores from their production facilities, without going
through a regional distributor.
 CONCLUSION:
Coca cola is the world`s leading soda beverage company. And it leaves legacy whatever
it does and wherever. It has very high resources and very good company image. Even
after maturity it has maintained itself and it keeps reminding itself after specific time
span. Coca cola is accepted and will be accepted at ease all over the world. This is why
coca cola is focusing and had focused on covering the full market segmentation
anywhere.