Page. No.

Date /

Alom udee p umur

Rollno 2106
SpcciallauHom mar lke hnj
Sublect handMmagemnt
Topit Pakexs Brand £qulh Podel
 Page. No.

Date

Hakers aund Equil maded

Raka d ineo rand ouily ao tha selol hrand anclo
and tiabilhes linhed ha hrand -ln mamu_and-
Szmbalalhaf add alu lo, Osustratt valu ansa
pnduct or Sezvu heoe asseta 1ncudu baand lhyall
Dazu slae nsserccNed gualh md assnciahia ho-
de iri homslzessesrand add,d yalu hqpuevy
hio madel daen nat maki a s[it_dioincho n_b/
added yalup, bz h lushame Consumey andaddra
Valu h hu brand DwnLYlamnDaym hlh bramd
a at 2mndel David A Aaler 1den hhio livehrand
eul madel
0 Branod loyal
( Percived qual
Kapnd assoa Homo_azn
6 lh aprielary_asseLo
pan mm hu ive Comp02enlo lhe model also
athcdo in dicahra (on d or mieguamcea a
_pu Sueo brandin9 polcy foowilhout
Sayina hat izano ejuit All mde40 6Tand
assoughio mo heComo smnjLy and nloYe poshv
cnd Jhu Lmber of hrand relateaprapirlary asscla
1 e a s h no del_also provdy insight mh h
Citeia hat indicae n whal dr achual yalue
h Created alh pc!h lonSuzned andCompany u
dhe puYued brandin4 poluey: David a keis Bon
 Paxge. No
Date

q l ndul dehus hu hve hletsing zend cquy

ompaunla

Makey modL
rend udy
pnd Pvaycnas
ASsociahon

Lved Anand
Aualiy LayalEy
alha praperitmy Csscfa
 Page. No.
Date/

Bron dlayal tp
Thu &hent o cohich _people_ane layal fo a
iand in_Epaesied in lhu allossig fachza
Reduced ma1hng Gsto haz4in_on h koyal
Lunhernetaia chiapey fhin charming_palenial
Cunhmmu10
had lverageleyallahmn cmesenlo a sable Sauerca
f ALL r lhu diatubuhe bad
Hizachmg nuw luhnoznlLu1ent n tnmaro am help haet
Tem aes1eness amd hnce bin in nL ushmur 1

limp 0 TC2panal io Conpelhthve, fhrealo lLeyal lunhmur

dhatnenot quik fo cihh branaa glee a Lompany m
ltne fa 2spond fo lompeihe. hrcata
2 rand awaencss

Jh elent b ahich a rand ln knasn amang ihe

puiUG shich Lamie mcasuTCd _Lusin1 tht allama faams

Anuhar fo shich assaua ledna_ lam e attachud ldependn

on_hu tzenglh _ol hu htand nazm 20re teey
4auintiams Can he alacheg lo il ahith hull.in hurn.
CYentualy milunt ran oawaremess
 Page. No.

Date//

Olaai and iking (Lam.kuan ilha posihive

-Am tud, fp ovarda a ramd wll lalk_ahnut it more
md spread hrand aaeness

Siqna o Subsanttomnibmnt a hrand

nd n be lymsidared duing hu purcbasing ncess
Lhphat eztent does lau bran hrm part if iheaki
Set of_hranda In_a lmstammer nd

Per ceie d qualit

Vhe exkni n which a nand in Lansidered nmvide gad
Luauby pmautko Can he med Surea on dh hnaio o
hlataing frc Czilksia
0 Th Guali aleve db hu pzndurl Lbrand ia a rcesn
hu yel of divenhahonpasihiomin rela hon h
Coma hn handan
price level ln lh nduct hetonn nare
Lom pluX o assess amd Stata in at play lomsumuYA
end n lak aaica an a 9aliinsicat
fNailinilih in di tlerent sala chamnelo Sonsuanexs h
a highuy quality Dacepha 2 a bra ndh ha ar
Cdaly asailahi
-h mygnbcY ol ln rand_eatenlona hin a elll
LnsumeYlu brand shnd hr a crham qualilguanonl
 Page. No.
Date

dha in_amicalle on_a edu Scal

Brnd associahgm
Assauaho no iggee d by a brand Can_he asscedan
lha kasi_o hLloetng indicahro
hu cxhnt b hich a brand nem in akl. p Tmhie
assaualinna Imm cnsmu's bain Such Inmmadin
fmm Tv_adv
h cakat bahiub associahon anlubule tp hand
dilleren_ ha in n_ m Telaho20 h Campchhon (use
Cam be_abslzatt asso.cuaon2 Suth 0 hlLly or-
asso.ciahon ila encTete nduct henu hla Such aaill
kave yu1 washing chau'
Jh okmt h ahith bramd as.ta.ciahanoplay aal in-
Jhu Duymg o.cess hugreale hio ezkntd
highar dhe hhl han ~guly)
-1he exlent o ahinh and ascacia horo ceate ihe
alhhd.Lfelingp ha J vealey l £eknhh
highr lhu hhl brand euil
h ban d ecknsiong In he 2maxkef (hes
n t
zealey io nolu gaeale hu oppo1kumi adl
aamd asso ciahioz
 Page. No.
Date:
5' h
p0piclasy ass
amplh
2elabomo_wilh are_palenla and in tellchea
radipartner pmperiyaiahfo
slakoh 2more_propiela1y D an d àilino
lauliny
ighto a
acumuhkd dhe qeafer lhe 6ands bramd ha
ds in hoac heldi Gmpehive
Adyamla4LD o Pake y ramdEqul
m.adal
mpmv Derce phon o_pmduct perhr monte
inrene loyalh
"(mpanit Con u
fhin_ 2nadel Jain laxexAJL-
Whan inlnduin n0L mducta-
Oilleenhake fmm lmpebhro