Introduction of Marketing Introduction :

The Introduction of marketing comes in India very late. Though we are known lot about the theoretical part of it. The practical importance was left by the Indian industries when they came to know about the competition with the multinational companies functioning in India and also exporting our products in abroad. The development of marketing is evolutionary. Marketing is what a marketer does. But this meaning lacks clarity in understanding the subject. The evolution of marketing is as old as the Himalayas. It is one of the oldest professions of the world. Marketing is indeed an ancient art : it has been practiced in one from or the other since the days of Adam and Eve. The traditional objective of marketing had been to make the goods available at places where they are needed. This idea was later on changed by shifting the emphasis from exchange to satisfaction of human wants. Meaning : Marketing occupies on important position in any business unit traditional view of marketing is the customer accepts what ever the seller presents to them. The thing without considering the needs wants of the customer. But now this concept is changed and the full attention is given on the customers wants and satisfaction.

Definition : y Marketing is human activity directed at satisfying needs and wants through exchange process.

- Philip Kotler.

Marketing consists to those efforts which affected transfers in the ownership of goods, services & provide for their physical distrbution. - Tousely and Clarks. Evaluation Marketing :

1. Barter System 2. Production Orientation 3. Sales Orientation 4. Marketing Orientation

5. Consumer Orientation 6. Management Orientation

History of real estate market

In nagpur real estate market appreciation rate of nagpur city as under ,according to experts .we are comparative study of most popular area as under. Real estate Real estate is a legal term that encompasses land along with improvements to the land, such as buildings, fences, wells and other site improvements that are fixed in locationimmovable. Real estate law is the body of regulations and legal codes which pertain to such matters under a particular jurisdiction and include things such as commercial and residential real property transactions. However, in some situations the term "real estate" refers to the land and fixtures together, as distinguished from "real property", referring to ownership of land and appurtenances,

Etymology
person. Thus the law broadly distinguishes between "real" property (land and anything affixed to it) and "personal" property (everything else, e.g., clothing, furniture, money). The conceptual difference was between immovable property, which In law, the word real means relating to a thing (res/rei, thing, from O.Fr. reel, from L.L. realis "actual," from Latin. res, "matter, thing"),[3] as distinguished from a would transfer title along with the land, and movable property, which a person would retain title to. The oldest use of the term "Real Estate" that has been preserved in historical records was in 1666.[3] This use of "real" also reflects the ancient and feudal preference for land, and the ownership (and owners) thereof. Some people have claimed that the word real in this sense is descended (like French royal and Spanish real) from the Latin word for 'king'. In the feudal system (which has left many traces in the common law) the king was the owner of all land, and everyone who occupied land paid him rent directly or indirectly (through lords who in turn paid the king), in cash, goods or services (including military service). Property tax, paid to the state, can be seen as a relic of that system, as is the term fee simple. However, this derivation of real is a misconception.

Real estate terminology and practice (around the world) Business sector

With the development of private property ownership, real estate has become a major area of business, commonly referred to as commercial real estate. Purchasing real estate requires a significant investment, and each parcel of land has unique characteristics, so the real estate industry has evolved into several distinct fields. Specialists are often called on to valuate real estate and facilitate transactions. Some kinds of real estate businesses include:
y

Appraisal: Professional valuation services

y y y y y y y y

Brokerages: A mediator who charges a fee to facilitate a real estate transaction between the two parties. Development: Improving land for use by adding or replacing buildings Net leasing[7] Property management: Managing a property for its owner(s) Real estate marketing: Managing the sales side of the property business Real estate investing: Managing the investment of real estate Relocation services: Relocating people or business to a different country Corporate Real Estate: Managing the real estate held by a corporation to support its core businessunlike managing the real estate held by an investor to generate income

Within each field, a business may specialize in a particular type of real estate, such as residential, commercial, or industrial property. In addition, almost all construction business effectively has a connection to real estate. Professional university-level education in real estate is primarily focused at the graduate level. Focus in towards the commercial real estate sector, primarily real estate development or investment rather than residential real estate sales conducted by a REALTOR.

Residential real estate

Residences can be classified by, if, and how they are connected to neighboring residences and land. Different types of housing tenure can be used for the same physical type. For example, connected residents might be owned by a single entity and leased out, or owned separately with an agreement covering the relationship between units and common areas and concerns.

o o o

Apartment - An individual unit in a multi-unit building. The boundaries of the apartment are generally defined by a perimeter of locked or lockable doors. Often seen in multi-story apartment buildings. Multi-family house - Often seen in multi-story detached buildings, where each floor is a separate apartment or unit. erraced house (a.k.a. townhouse or rowhouse) - A number of single or multiunit buildings in a continuous row with shared walls and no intervening space. Condominium - Building or complex, similar to apartments, owned by individuals. Common grounds are owned and shared jointly. There are townhouse or rowhouse style condominiums as well. Cooperative (a.k.a. "co-op) - A type of multiple ownership in which the residents of a multiunit housing complex own shares in the cooperative corporation that owns the property, giving each resident the right to occupy a specific apartment or unit. Semi-detached dwellings

o y y

Duplex - Two units with one shared wall. Single-family detached home Portable dwellings o Mobile homes - Potentially a full-time residence which can be (might not in practice be) movable on wheels. o Houseboats - A floating home o ents - Usually very temporary, with roof and walls consisting only of fabric-like material.

Housing ownership and rent measures

y

The price-to-earnings ratio or P/E ratio is the common metric used to assess the relative valuation of equities. To compute the P/E ratio for the case of a rented house, divide the price of the house by its potential earnings or net income, which is the market annual rent of the house minus expenses, which include maintenance and property taxes. This formula is:

The house price-to-earnings ratio provides a direct comparison to P/E ratios used to analyze other uses of the money tied up in a home. Compare this ratio to the simpler but less accurate price-rent ratio below.
y

The price-rent ratio is the average cost of ownership divided by the received rent income (if buying to let) or the estimated rent that would be paid if renting (if buying to reside):

like corporate and personal incomes, are generally tied very closely to supply and demand fundamentals; one rarely sees an unsustainable "rent bubble" (or "income bubble" for that matter). Therefore a rapid increase of home prices combined with a flat renting market can signal the onset of a bubble.

This is the reciprocal of the house price-rent ratio. The net rental yield deducts the landlord's expenses (and sometimes estimated rental voids) from the gross rent before doing the above calculation; this is the reciprocal of the house P/E ratio. Because rents are received throughout the year rather than at its end, both the gross and net rental yields calculated by the above are somewhat less than the true rental yields obtained when taking into account the monthly nature of rental payments.

Real estate pricing

Real estate pricing deals with the valuation of real estate and all the standard methods of determining the price of fixed assets apply. Rents and prices are often expressed per square foot to act as a basis of comparison. Home prices are limited by various factors, such as the incomes of potential buyers, the cost and ability to construct new property to increase supply, and demand for rental units. Since eighty percent of all homes purchased are purchased with a mortgage,[citation needed] the ability to make payments, borrow money, and the cost of borrowing money are major influences limiting how far prices can rise before hitting resistance due to prices hitting levels where potential are unable to qualify.[who?] In general the ratio in the US are home values at 2-4 times annual income levels.[citation needed]

APPRECIATION NAGPUR CITY

SR NO

1 2 3 4 5 6 7 8 9 10 11

RATE PER SQ. FT. 1997 800 DHANTOLI RAMDASPETH 1000 500 SHIVAJI NAGAR WARDHAMAN 1000 NAGAR 50 NARENDRA NAGAR 70 TRIMURTI NAGAR 150 KHAMLA SOMALWADA 50 10 BUTIBORI 2000 ITWARI -----CHIKNA

AREA

RATE PER SQ. FT. 2007 8000 10000 5000 3000 2500 2500 2500 2500 800 20000 270

APPRECIATION APPRECIATION RATE %% TIMES PER %%%%^5% SQ. FT. 2017 10 1000 16000 10 1000 20000 10 1000 10000 3 50 50 17 50 80 10 300 5000 2850 1350 5000 8000 1000 8000 15000 25000 25000 20000 30000 30000 3000

GROWTH MONTH 10 YRS WISE %% GROWTH % 200 200 200 266 600 1250 1000 1000 2500 150 1111 2 2 2 2.51 5 10.41 8.33 8.33 20.83 1.25 925

according to above serve

Appreciation

of nagpur city. rate of real estate market

increasingly day by day 10 to 80 times ..

NAGPUR REAL ESTATE Nagpur real estate is an important segment of the people of the city. Nagpur is the second capital of Maharashtra. The commercial progress of this city has increased the importance of the role of real estate market. There aren so much real estate firm that are available to the people of the city of Nagpur.

One of them is the vyankatesh city,ramnath city,sahara city,first city which is a popular

companys of real estate at Nagpur.

The office of this real estate companys is situated at

nagpur as well as out of station.about the advertising can directly talk to the people who are associated with this channel over the phone or e-commerce number of this

The city of Nagpur avails many real estate company which is deal in township concept .

N gpur

pronunciation (helpinfo) (Marathi: ; Hindi: ) is a city in the state of

Maharashtra, the largest city in the central India. With a population of around 2,420,000, Nagpur UA is the 13th largest urban conglomeration in India,[4] In addition to being the seat of annual

The following factors are taken into consideration while considering real estate as investment option.

In township with six elements of life 1) Infrastructure

2) Sports & leisure

3) Social interaction

4)

Refreshing recreation

5) Management

6) Health & education

Infrastructure is the key to successfully planned township. we have thereby added much more to this aspect making it a truly marvelous township a well landscaped entrance gate will welcome you at township .the entire township is divided into sectors with road of high quality riding surface all these integrated amenities will truly create a vibrant and will surely add zing to your life

No doubt everyone has a sport man within himself, we care for every sportsman, hence have all the sport facility, indoor as well as out door. you are not far away from scoring a goal the Renaldo style at the fabulous foot ball ground .a slam drunk at your very own basketball ring ace`s too are not far away at the loan tennis court and no one can stop you from becoming dhoni and sachin at the fine cricket pitch of your home ground .along with this badminton, table tennis squash court are also provided .finally best of the lot, the cue ball action will rice to its peak at the billiard and snooker zone .far the elderly passionate lot .its time to shuffle the pack at the card room .

Celebrate and let your presence speak for yourself. take part in various cultural activities and social gathering within the vast premises of your own township. a marriage lown, tom start two beautiful live s an outdoor celebration zone ,for the true fun in the open and a temple to let your spiritual feeling flow even in the midst of wild enjoyment. quench your thirst at the juice bar and for the big guns an open as well as covered bar lies within the premises.

You will never have to leave your campus even for the various recreational activities .take a cool plunge in the swimming pool with facilities even providing for sauna and Jacuzzi, build your biceps at your leisure with six pack as a sure by product at the very well equipped gymnasium. delight your fantasies at the marvelous club house ,with health club, fitness center, steam bath, massage room and beauty parlour .stay fit look amazing and enjoy life to its fullest at your very own township.

Creating bad thing is cool but maintaining them is serious business. and efficient management is all that take care of it .A regulated, potable water supply system and effective power distribution network will be present .duct for cabling as well as waste management will as solid waste management will be done .and the entire township will be maintain by a reputed agency. So enjoy living the reputed township which is give all type of facilities .

No mater how old your child is . we have high standard education institutes to serve you better by grooming your child into a brighter whisked .starting from the crche to the toddlers preschool and then entering into primary and leading into secondary schooling with utmost care and enhancing is all that will make your innocent toddler into a clever graduate.

Why Nagpur? The geographic centre of India, equidistant from 4 Metros. Second Capital of Maharashtra.

Next International Metropolis of India. Location in Indian sub continent makes Nagpur an ideal hub for the Business. Destine for not only financial but also educational and employment Hub. Asias largest International Cargo Hub. Second Green City of India. City infrastructure among Indias best. Region rich in natural resources, forest covers and agro products. Home to Asias largest industrial estate. Reliance, K.Raheja and HCL Planning their SEZ. DLF and Mantri already started their IT park. Another 500 IT companies Launching. 100 Allied Aviation Industries entering in and around Nagpur. One of worlds busiest Air-Trade route.

Nagpurmultiple hub Nagpur become a multiple hub due to MIHAN project .. in MIHAN there are many hub project are work in progress . and this project affected to the price of real estate market ,because development is major factor for increasing price of real estate market. under this hub are upcoming in nagpur ..

1:Cargo hub 2:Industrial hub 3:It hub 4:Hospitality hub 5:Aviation hub 6:Education hub 7:Employment hub

CARGO HUB * 4311 hectares cargo hub is ready for use with an investment of rs.1500 crores. * 90% infrastructure work is alredy completed INDUSTRIAL HUB y y butibori is ashia`s largest industrial estate with presence of indorama ,moraraji,kec & uniworth more than 50 textile & related companies are looking for a bass in and around nagpur

IT HUB y y y DLF hub started the construction of 100 acres It park/ Mantri hub started 44 lac sq.ft. it hub More than 500 it companies to start in nagpur next 5 years. HOSPITALITY HUB

y y y

sun-n-sand has already start of 5 star hotel on wardha road . construction activities of hotel taj has also started in nagpur at empress city kamat is launching first 7 star hotel in nagpur

AVIATION HUB y y y y boing is coming up with maintenace and repait hanger mear nagpur international airport. Sukhoi is planning yo invest rs40000 crore4s for manufactureing aircraft in nagpur Decan has acquired 150 acres of land in MIHAN. 100 allied aviation industries will enter in around nagpur EDUCATION HUB y y y y narsee mounjee institute of management has already acquired land. Symbiosis university is also coming up in nagpur . D.Y patil university has acquired land in nagpur 300 major education institution will enter into nagpur within 5 year.

EMPLOYMENT HUB y Nagpur will be one of the biggest employment hub offring 28 lacs job opportunities in next 5 year

RESEARCH METHODOLOGY

MEANING OF RESEARCH : Research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. It is an academic activity and as such the term should be used in a technical sense. Research is, thus an original contribution to the existing stock of knowledge making for its advancement. It is a per suit of truth with the help of study, observation, comparison and experiment. In short, the search

for knowledge through objective & systematic method of finding solution to a problem is research. DEFINATION :

1. According to Advanced Learners Dictionary, A research is a careful investigation or inquiry specially through search for new facts in any branch of knowledge.

2.

According to Clifford woody, Research comprises defining and redefining problems, formulating hypothesis or suggested solution; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis.

TYPES OF RESEARCH :

1. 2. 3. 4. 5.

Descriptive Vs. Analytical Applied Vs. Fundamental Quantitative Vs. Qualitative Conceptual Vs. Empirical Some Other Types of research. data can be collected by any one or more of the following ways-

1. 2. 3. 4. 5.

By observation Through personal interview Through telephone interview By mailing of questionnaires Through schedules.

OBSERVATION :-

Nagpur is second capital of Maharashtra, geographically located in Central India and nagpur has become a new nagpur area

Nagpur city is divided into two zones, eastern zone and western zone which is separated by Railway Crossing

The area cover under eastern zone are Itwari, Gandhibagh, Mahal, Pardi, Nandanwan etc. and the area cover under western zone are Buldi, Dharampeth, Ramdaspeth, Lakshminagar, shankar nagar, gokulpeth, ravinagar etc. New nagpur area is government deside upto 35km Below is the list of localities in Nagpur. Contents [hide]
y y y y y y

1 North Nagpur 2 East Nagpur 3 Central Nagpur 4 West Nagpur 5 South Nagpur 6 References

A) Itwari, Gandhibagh, Mahal :-

Itwari is the market area of nagpur city and having hues market place in vidarbha region.

Age group is about 45 to 70 years

Only few people aware about investment .they only invest of their own business

A) Dharampeth, Shankar Nagar, Lakshmi Nagar:-

The area covers under maximum amount of educational institution, private companies offices, and big business firms.

The main focus target audience is youth; the age group is about 18 to 45 years.

Professionals were aware about the investment in real estate , the main investment focuses on township .

C) Central Venue and Gandhibag:-

o o

C.A. road is also known for Bhandara road. Maximum number of big and small firms are available like garments, bakery,furniture shopee, tire retraders, automobile shop was found.

The age group is about 25 to 60 years.

People aware of investment in real estate.

The eastern area the people aware about the investment but not actually willing to invest in township. They have interest only appreciations CONCLUSION The findings of the whole project work suggest that the hypothesis related to area problem was totally wrong. Nagpur real estate has to accept the modern concept of market that is to provide all the facilities and services to its customers. In advertising the investment in real estate spcialy in township cocept is maximizing and creating its brand awareness. The research data shows that the most preferable area for preference about the township base company amongst the customers is west nagpur ,south nagpur and out of station.

In real estate the following factors are influence to customers is advertisement, awareness about program, entertainment,. In advertising and awareness of real estate of nagpur is very effective to the customers. These media effectiveness for the investment Appreciation Impact of the low supply will high price factor. There is a periodic appreciation ie. Every 3 6 months which will be continue for next 15 years.

SUGGESTION After research and data analysis process the following points will be suggested to nagpur real estate. o Sales Promotion: - According to the research and analysis the main problem of real estate is awareness. Hence they should promote some scheme for creating brand awareness. In that they can implement different schemes such as:-

o Organize Employment program: - Today scenario, increasing unemployment facing tremendous pressure on youth people. As literacy rate increase, the scarcity of employment is also increases people are more aware about employment. People suggest the vacancies available in various kinds of firms nagpur .

o Organizing of events: - To establish a rapo in competitive market it is essential to real estate organize an event like (event, vastu vision expo, sports, games, IQ competition, Dance competition etc). The more effective thing in promotion and organizing different types of competition for all age groups.

o Brand awareness: - After brand awareness there is the question rise about brand association. For this particular feature company has to try to make customer brand loyal. If they become successful to make the customer brand loyal then its become very easy to associate the customers towards brand.

o To increase the fdi: - Increase the foreign direct investment in nagpur real estate .

Limit of residential land : - Increase the residential land area according to future expansion . The village area near by nagpur should be increase up to 750mt from CONCLUSION The findings of the whole project work suggest that the hypothesis related to area problem was totally wrong. Nagpur real estate has to accept the modern concept of market that is to provide all the facilities and services to its customers. In advertising the investment in real estate spcialy in township cocept is maximizing and creating its brand awareness. The research data shows that the most preferable area for preference about the township base company amongst the customers is west nagpur ,south nagpur and out of station.

In real estate the following factors are influence to customers is advertisement, awareness about program, entertainment,. In advertising and awareness of real estate of nagpur is very effective to the customers. These media effectiveness for the investment Appreciation Impact of the low supply will high price factor. There is a periodic appreciation ie. Every 3 6 months which will be continue for next 15 years.

SUGGESTION

After research and data analysis process the following points will be suggested to nagpur real estate. o Sales Promotion: - According to the research and analysis the main problem of real estate is awareness. Hence they should promote some scheme for creating brand awareness. In that they can implement different schemes such as:-

o Organize Employment program: - Today scenario, increasing unemployment facing tremendous pressure on youth people. As literacy rate increase, the scarcity of employment is also increases people are more aware about employment. People suggest the vacancies available in various kinds of firms nagpur .

o Organizing of events: - To establish a rapo in competitive market it is essential to real estate organize an event like (event, vastu vision expo, sports, games, IQ competition, Dance competition etc). The more effective thing in promotion and organizing different types of competition for all age groups.

o Brand awareness: - After brand awareness there is the question rise about brand association. For this particular feature company has to try to make customer brand loyal. If they become successful to make the customer brand loyal then its become very easy to associate the customers towards brand.

o To increase the fdi: - Increase the foreign direct investment in nagpur real estate .

Limit of residential land : - Increase the residential land area according to future expansion . The village area near by nagpur should be increase up to 750mt from 500mt.

o Advertisements : - More focus should be give to advertise the upcoming project rather than property.

o Awareness of upcoming project : - People must have to know the projects coming in nagpur and how much benefit they get from investing.

o Avoid dispute property : - Dispute property should be avoid for the better investment and customer approach. o 500mt.

o Advertisements : - More focus should be give to advertise the upcoming project rather than property.

o Awareness of upcoming project : - People must have to know the projects coming in nagpur and how much benefit they get from investing.

o Avoid dispute property : - Dispute property should be avoid for the better investment and customer approach.