Professional Documents
Culture Documents
Placement / Division / Alignment
Placement / Division / Alignment
USE OF SPACE.
VISUALLY CONNECT YOUR ELEMENTS TOGETHER Choose a consistent alignment for your text Line up edges in a sensible manner Remember: CHECK the BALANCE of your layout
Left alignment of text, equal visual weight of image and copy block
Runaround
Asymmetric Concrete
By visual balance
Note: avoid a static layout. Make your eyes flow through the layout.
Plate #1
Layout a business card
Vertical orientation Horizontal orientation