Industrial Review Project on the FMCG Industry

Hindustan Unilever limited Procter & Gamble Indian Tobacco Company

Submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of Business Management Christ University By
Ankit Agrawal (1011331) Anmol shah (1011332) Attul Sreenath (1011333) Under the guidance of Prof. Jacob Joseph K

Department of Management Studies Christ University, Bangalore 2011-2012

DECLARATION

We hereby declare that this industry review project report on FMCG industry submitted to Christ University for the partial fulfillment of the requirement of Bachelors of Business Management is an independent work carried out by us.

Place: --------------------Date: ---------------------

Ankit Agrawal (1011331) Anmol Shah (1011332) Attul Sreenath (1011333)

GUIDE CERTIFICATE

This is to certify that this project report titled Industry Review Project on FMCG Industry, submitted to Christ University in partial fulfillment of the requirement for the award of the Degree of Bachelor of Business Management, is a record of the original and group work carried out by Ankit Agrawal, anmol shah and attul sreenath under my guidance and supervision.

Place: ________________________ Date: _________________________

Prof. Jacob Joseph k

ACKNOWLEDGEMENT

We would like to extent our sincere gratitude to all those who have been instrumental in the presentation of this industrial report. We wish to place on records, our deep gratitude to our project guide Professor Jacob Joseph, a highly esteemed and distinguished guide, for his expert advice and help. Also we would like to thank God, our parents and friends for their constant help and support that has largely contributed to the completion of the project.

Ankit Agrawal (1011331) Anmol Shah (1011332) Attul Sreenath (1011333)

TABLE OF CONTENTS

Content

Page No.

1. Introduction to Industry

1-10

2. Company Profile Hindustan uniliver Procter and gamble Indian tobacco company

11-82 11-36 37-54 38-82

3. Research Methodology Objectives Scope Limitations

82-84 82 82-83 84

4. Analysis SWOT Analysis Comparative Analysis

85-97 85-93 94-99

5. Conclusion

100

Bibliography

101

CHAPTER 1 FMCG INDUSTRY IN INDIA

CHAPTER 2 COMPANY PROFILE

COMPANY Hindustan Unilever Limited

COMPANY- Proctor And Gamble.

Company- Indian Tobacco Company

CHAPTER 3

CHAPTER 4

CHAPTER 5