STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES

Click to edit Master subtitle style

4/15/12

OBJECTIVES OF THE STUDY

This project is based on the comparative study consumer behavior towards Nestle andCadbury chocolates. Objectives of the study are: other objective is to know about the customer satisfaction level with the product and the customer preference level.
4/15/12

The

associated

RESEARCH METHODOLOGY
Sample Size and Design: A sample of 100 people was taken on the basis of convenience. The actual consumers were contacted on the basis of random sampling
Data

Collection:

Primary Source: The primary data comprises information survey of

4/15/12

Cont.
Secondary

Source: The secondary data was collected from internet,References from Library.

4/15/12

LIMITATIONS OF THE STUDY

Due

to limitation of time only few people were selected for the study. So thesample of consumers was not enough to generalize the findings of the study. The main source of data for the study was primary data with the help of selfadministered questionnaires. Hence, the chances of unbiased information are less. 4/15/12

Nestle India- Presence Across India

Beginning

with its first investment in Moga in 1961, Nestls regular and substantial investments established that it was here to stay. In 1967, Nestl set up its next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea grown in the area into soluble tea. Nanjangud factory (Karnataka), became operational in 1989, the 4/15/12

The

THANK U

4/15/12