Scribd Logo
Upload

Welcome to Scribd!

  • Why Do People Buy?: Presented To: Prof. M.K. Rampal

    Uploaded by

    haapush
    5 views10 pages
    This document is a presentation on why people buy products. It discusses the buying decision process, factors that influence buying behavior such as needs, motives and perceptions. It also covers researching products, post-purchase behavior, alternatives and consumer psychology models including Maslow's hierarchy of needs and Herzberg's two-factor theory. The presentation was created by multiple students for Professor M.K. Rampal on April 15, 2012.

    Original Description:

    Original Title

    Presentation 1

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document is a presentation on why people buy products. It discusses the buying decision process, factors that influence buying behavior such as needs, motives and perceptions. It also covers researching products, post-purchase behavior, alternatives and consumer psychology models including Maslow's hierarchy of needs and Herzberg's two-factor theory. The presentation was created by multiple students for Professor M.K. Rampal on April 15, 2012.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views10 pages

    Why Do People Buy?: Presented To: Prof. M.K. Rampal

    Uploaded by

    haapush
    This document is a presentation on why people buy products. It discusses the buying decision process, factors that influence buying behavior such as needs, motives and perceptions. It also covers researching products, post-purchase behavior, alternatives and consumer psychology models including Maslow's hierarchy of needs and Herzberg's two-factor theory. The presentation was created by multiple students for Professor M.K. Rampal on April 15, 2012.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    WHY DO PEOPLE BUY?

    PRESENTED TO: PROF. M.K. RAMPAL


    SAKSHI GUPTA PRESENTED BY: ADITI SAINI GAURAV GUPTA KAMINI AGARWAL SHUBHAM BATRA STEFFY GUPTA

    4/15/12

    TANU PAHUJA

    BUYING DECISION PROCESS

    4/15/12

    FACTORS INFLUENCING BUYING BEHAVIOUR

    4/15/12

    FACTORS INFLUENCING BUYING BEHAVIOUR

    4/15/12

    RESEARCH ABOUT THE PRODUCT

    4/15/12

    POST PURCHASE BEHAVIOUR

    4/15/12

    ALTERNATIVES

    APPLE BLACKBERRY DELL HTC GFIVE KARBONN MICROMAXX NOKIA LEMON SAMSUNG LG SONY ERIC. 4/15/12 MOTOROLA

    APPLE BLACKBERRY DELL HTC GFIVE MICROMAXX NOKIA SAMSUNG SONY ERIC.

    APPLE BLACKBERRY HTC SAMSUNG SONY ERIC.

    APPLE SAMSUNG BLACKBERR Y

    CONSUMER PSYCHOLOGY

    MOTIVATION

    MASLOWS HERZBERGS

    PERCEPTION - Selective Attention - Exception - Rewarding or Beneficial - Selective Distortion - Selective Retention 4/15/12

    MASLOWS NEED HIERARCHY

    4/15/12

    HERTZBERG TWO FACTOR

    4/15/12

    You might also like