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  • Brand Amitabh

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    Siddharth Girdhar
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    Amitabh Bachchan is one of the biggest brands in Bollywood. He began his career in 1969 with small roles but found success in the 1970s with films like Zanjeer which established him as the angry young man. While his production company ABCL faced bankruptcy in the late 1990s, his career was revived with the hit TV show Kaun Banega Crorepati in 2000. Currently at age 78, he remains one of the biggest celebrity brand ambassadors in India and competes with the three Khans. However, to grow his brand internationally it is recommended he appear in more foreign films and focus on humanitarian work.

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    Amitabh Bachchan is one of the biggest brands in Bollywood. He began his career in 1969 with small roles but found success in the 1970s with films like Zanjeer which established him as the angry young man. While his production company ABCL faced bankruptcy in the late 1990s, his career was revived with the hit TV show Kaun Banega Crorepati in 2000. Currently at age 78, he remains one of the biggest celebrity brand ambassadors in India and competes with the three Khans. However, to grow his brand internationally it is recommended he appear in more foreign films and focus on humanitarian work.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    11 views7 pages

    Brand Amitabh

    Uploaded by

    Siddharth Girdhar
    Amitabh Bachchan is one of the biggest brands in Bollywood. He began his career in 1969 with small roles but found success in the 1970s with films like Zanjeer which established him as the angry young man. While his production company ABCL faced bankruptcy in the late 1990s, his career was revived with the hit TV show Kaun Banega Crorepati in 2000. Currently at age 78, he remains one of the biggest celebrity brand ambassadors in India and competes with the three Khans. However, to grow his brand internationally it is recommended he appear in more foreign films and focus on humanitarian work.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Brand of Amitabh Bachan

    Brand History
    Born on 11th October 1942, Allahabad Rejected as announcer by AIR Debut as Voice Narrator in Bhuvan Shome

    (1969) Acting Debut: Saat Hindustani (1969) First hit: Zanjeer (1973) Deewar, Sholay, Don established him as Angry young man

    Brand History contd.


    Diversified into Comedy: Chupke Chupke, Namak Halal and Amar Akbar Anthony Singing: Laawaris, Silsila, Sharaabi Politics: Contested for Lok Sabha seat in 1984 Production: Tere Mere Sapne (1996) Television: Host of KBC (2000)

    Issues Faced
    ABCL failure and Bankruptcy 1996 ABCL was formed Slew of Flop films followed Financing of Miss World Beauty Pageant was a fiasco Operational Collapse in 1997 In 1999 Bombay HC restrained AB from selling his Bungalow

    How it Overcame the Issue


    Tried to Re-enter Cinema with Bade Miyan
    Chote Miyan Real Break came in 2000 with KBC Mohabbatein and other hits followed KBC and movie hits revived his Brand as an Older Respectable Actor

    Current Scenario/Competition
    Currently Amitabh Bachan is the biggest
    Brand Ambassador in Bollywood His Biggest Competitors are the 3 Khans Gets endorsements from Chawanprash to pain balms His Brand Valued at above 700 Cr

    Our Recommendations
    Go International Get some global fame. Raj Kapoor still the most known Bollywood
    guy ever outside India Do some foreign films Involve more in humanitarian works and less in politics Mentor young talent in film industry

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