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Dear Students, You have to submit the following assignment by Thursday. 1. Analysis of 3 ads on Perception. 2.

To know the perception, preference and motives ( Over all consumer behavior ) of your friend. 3. How and which companies are using classical conditioning theory parent conditioning theory in mapping consumer behavior.

Thanks Dr.Teena

IBT

Scenario - B The Chinese economy has been growing double digit for last decade or so .It has accumulated three trillion dollar in its reserves. Now China is trying to acquire the role of global currency for its Yuan. It has already convinced Nigeria to deal accept a Yuan for crude oil sale. The question is will Yuan be the worlds main reserve currency within next ten to fifteen years?

The entire class divided in two groups A & B. Each groups has five teams. The topic of group A is Scenario A (IMF Prescription) & for group B it is Scenario B (Yuan reserve currency). You are require to discuss it & debate in your respective teams & come out with the consensus approach. Make the presentation in the class room team wise. Lets meet up on Tuesday to see your solutions to the issues at debate.

Dear Students,

You are informed that you should prepare a role play for the purpose of evaluation in the subject of services marketing. In coming week all the students should be ready with that. following are the sectors for role play for JKBS students.

R. No. 1. 1-9 : telecom sector 2. 10-18 : hospitality

3. 19-27: travel and tourism 4. 28-35: beauty and fitness


Dear All, Plz. find enclosed a solved case PPT of "Gillette" and try to solve your cases in the same manner. With this I am enclosing here the PPT of Consumer Attitude. Plz. go through the slides and practically use the formula and submit your answers by mail. Plz. do submit your earlier assignments also, otherwise you solely will be responsible for your poor grades. Best Wishes Dr. Teena Saharan

Each student is required to prepare the presentation on autobiography of their allotted management gurus. Duration of presentation will be 5-6 minutes. DEEPAK KUMAR 009/JKBS/AICTE-10 39. James MacGregor Burns

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