KANSAI NEROLAC PAINTS LTD

SONALI MISHRA

Introduction
Dr. Jamshed Jiji Irani is the chairman of Kansai Nerolac Paints Ltd.. It is the second largest coating company in India and market leader in Industrial Coatings. Kansai Nerolac Paints Ltd is a subsidiary of Japan based Kansai Paint Company Limited, which is one of the top ten coating companies in the world.

HISTORY
Nerolac started their journey in 1920 as Gahagan Paints and Varnish Co. Ltd. at Lower Parel in Bombay.

In 1933, Lead Industries Group Ltd. acquired entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India) Ltd. was born.
Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. In 1983, Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical collaboration agreements with Kansai Paint Co. Ltd. In 2006, on the 11th of July, Goodlass Nerolac Paints Ltd. name has been changed to Kansai Nerolac Paints Ltd.

Products
Products have been designed by keeping in mind the consumer needs, product innovation and sensitivity towards the environment Various products are 1. Decorative paints 2. paints Automotive

3.
General industrial coating

4.

High performance coating

5. Powder coating

 Gross sale for the year aggregated to Rs 1972 crores reflecting a growth of 18.5% over the previous year. There is no denying Asian Paints domination in the decorative market. But Kansai still stands out in Industrial n Automotive market.

Market share

Awards and Achievements:

Best Managed Company award from Business Today & A.T. Kearney 2005 Best Vendor Award from customers like Toyota Kirloskar Motors (TKML) for Cost & from Maruti Udyog (MUL) on overall commendation. Nerolac Beauty Flexi won Product of the year award (2008-09) in the paint category.

Recent Happenings.
Kansai Nerolac Paints has brought in Shahrukh Khan as their new brand ambassador. They have significantly improved their product offering with a new range of eco-friendly products . At this point they felt the need of an ambassador who reflects this and who could help us effectively communicate this to their consumers.