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  • Industrial Marketing of Modular Office Furniture

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    Yugant Pimple
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    This document outlines an industrial marketing study of modular office furniture produced by PSL Ltd. It will include an industry profile of major players, a company profile of PSL Ltd's history and products, and a product profile. The scope of study will examine modular furniture, the corporate sales process, and marketing strategies. Research objectives are to gather primary data from corporates and architects on the scope of modular furniture. Limitations include a small sample size of 20 feedback forms from corporates and architects. The literature review will draw from interior design books and articles. The methodology chapter will discuss the research design and data collection.

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    This document outlines an industrial marketing study of modular office furniture produced by PSL Ltd. It will include an industry profile of major players, a company profile of PSL Ltd's history and products, and a product profile. The scope of study will examine modular furniture, the corporate sales process, and marketing strategies. Research objectives are to gather primary data from corporates and architects on the scope of modular furniture. Limitations include a small sample size of 20 feedback forms from corporates and architects. The literature review will draw from interior design books and articles. The methodology chapter will discuss the research design and data collection.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    52 views2 pages

    Industrial Marketing of Modular Office Furniture

    Uploaded by

    Yugant Pimple
    This document outlines an industrial marketing study of modular office furniture produced by PSL Ltd. It will include an industry profile of major players, a company profile of PSL Ltd's history and products, and a product profile. The scope of study will examine modular furniture, the corporate sales process, and marketing strategies. Research objectives are to gather primary data from corporates and architects on the scope of modular furniture. Limitations include a small sample size of 20 feedback forms from corporates and architects. The literature review will draw from interior design books and articles. The methodology chapter will discuss the research design and data collection.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    INDUSTRIAL MARKETING OF MODULAR OFFICE FURNITURE ( PSL Ltd.

    )
    Chapter - I Industry Profile :- Brief write-up on the different players in the modular office furniture industry,Like Godrej-Interio,V3 engineers, B.P.Ergo,Wipro etc and their segment. Company Profile :- Write-up on the history of the company, Organisation Structure, different type of product and the track record. Product Profile :- Company entire product profile. Were it is used, Corporate B2B service or industrial marketing of modular office furniture.

    Chapter II Scope of the Study :- Understanding modular furniture, Selling process for corporates, Study of Costumer buyer behaviour of modular office furniture, Marketing strategy adopted by the company for the corporate sales. Identification of Problem :- The purpose of the study is to identify the issue & problem of modular office furniture. Research Objectives :- To get primary data from corporate & architect for the scope of modular office furniture. Limitation of study :- 20 feedback form to be filled from corporates & architect.The sample limitation,sampling error, data error, sample size, resources constaint and segment classification.

    Chapter III Review of literature :- Through different interiors books, Articles, Newspaper etc.

    Chapter IV( Mehtodology)

    Dat

    RESEARCH DESIGN

    In

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