Professional Documents
Culture Documents
5
RETAIL
International
Design Standards
J A N U A R Y 2005
5 - Retail Courtyard - International
Retail
Table of Contents
Module Organization
• This Module is a part of an integrated series of 17 Modules.
• Coordination with information from other Modules is required.
• The reference symbol <XX> is used to indicate a Module reference that
includes additional information.
Retail Spaces
A. General Requirements
1. Project Essentials: The program for Retail is defined by the
following criteria and process.
Project Program: See Module <GR> - Establishing Hotel
Design Criteria for the process of integrating the Market
Analysis, project Facilities Program, Prototype plans and
Design Standards to define a Project Program.
2. Brand Essentials: A Branded Core Store is the required
minimum retail program.
• Market analysis may dictate requirements for additional
retail outlets as outlined in the project Facility Program.
• Retail programs and core product selections require
careful development to avoid conflicts with local laws,
religious customs and cultural sensitivities of the hotel's
region.
3. Retail Prototypical Plans: The prototype plans and Design
Standards model a typical hotel program.
4. Space Planning:
• Offer a shopping environment for essential items.
• Clear site lines from the Lobby
• Custom interiors that complement the hotel's public
spaces
5. Review and Approvals: In order to avoid operational
conflicts with the hotel, coordinate with the hotel public area
interior design, adjoining areas and the overall character of
the property. Submit the hotel retail program to obtain
approval from Marriott.
6. Design Requirements: Provide the following:
• Retail interiors consistent with theme and design/finishes
of public spaces.
• Entry point wide enough to encourage casual entry into
the space.
• Adjustable shelving conducive to merchandising along
perimeter walls.
• Recessed fluorescent or incandescent can lights in
addition to accent lighting in focal areas.
• Necessary power and data lines with light switches and
thermostats located in non-merchandizing space. <15>
<13>
• Compliance to ADA guidelines
9. Construction - General:
• Walls: Extend walls to structure above at larger retail
stores, for security
• Doors: Secure wide openings with sliding grill. Secure
narrow openings with hinged full light glass door.
• Glazed Walls: Limit glazed walls to entry and front of
the store and coordinate open or glazed portions of
storefronts with merchandising display to avoid
unsightly views. Completely glazed walls are
unacceptable.
• Controls: Locate requisite thermostats, vent ducts,
receptacles and alarms unobtrusively in non-
merchandisable spaces.
• General Lighting: Provide fluorescent or incandescent
lighting with 480 to 540 lux (45 to 50 footcandles) at
91 cm (36 inches)
• Feature Lighting: Provide 1600 – 1900 vertical lux
(150 – 180 vertical footcandles) to highlight retail
presentations.
• Utilities: All utilities are to run in the wall or floor.
Vertical utility poles are unacceptable. <13> <15>
10. Finishes:
• Flooring: A combination of carpet and hard surface
flooring, depending on product mix.
• Ceiling: Gypsum board, painted
• Walls: As detailed by Retail Designer.
11. Security: <13E> Provide per Loss Prevention Review:
• Surveillance Cameras: When required, locate per
Loss Prevention Review. Prohibited in changing
areas.
C. Service Retail
1. Program: Occasionally, and in response to a market
analysis of location, commercial opportunities and demands,
the hotel may support additional leased retail stores,
services, or an independent Retail Area of concession
stores.
2. Review and Approvals: Location, type, and size are subject
to Marriott approval.
3. Relationship: Following criteria will generally guide the
design of Retail Area facilities:
• Shopping Area: Position and design as independent and
self-contained facilities. Restrict access to and
dependence on the hotel's back-of-house, service and
dock areas.
• Guest Access: From connecting gallery from Main
Reception and Lobby; securable and controlled by hotel
management.
• General Public Access: From an independent entrance,
separate from the hotel.
• Facades: Design layouts and facades to maintain
consistent and uniform merchandising.
D. Retail Management:
1. Non-Marriott Management: Service Retail spaces are only
included in the hotel program under limited conditions when
reviewed and approved by Marriott.
2. Marriott Managed Leased Space: If Marriott manages retail
concessions, provide unfinished "shell" space with access to
mechanical, plumbing and electrical.
• Access to and dependence of the hotel's facilities,
services, and employees is restricted.
• Must compliment overall hotel retail program and not
compete with other outlets.
E. System Features
1. Coordination: Coordinate with requirements of other
Modules including:
• 13A - Systems Cabling & Facilities
• 13B - Computer Equipment & Applications
• 13C - Telecommunications
• 13D - Audio / Visual
• 13E - Security
• 14 - Fire Protection / Life Safety
• 15 - Mechanical, Plumbing & Electrical
• 16A - Materials & Products
• 16B - Signage & Graphics
• 16C - Furniture, Fixtures & Equipment (FF&E)