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  • Final Fish

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    The document summarizes the key distribution channels for seafood (fish) in India. Fishermen catch the fish and may do basic onboard storage. The catch is then taken to docks where it is auctioned to wholesalers. Wholesalers sort and break bulk the fish for sale to retailers at fish markets and for door-to-door delivery. Retailers then sell the fish to customers. Modern approaches involve more storage, such as cold storage warehouses, and exporting seafood to customers abroad.

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    The document summarizes the key distribution channels for seafood (fish) in India. Fishermen catch the fish and may do basic onboard storage. The catch is then taken to docks where it is auctioned to wholesalers. Wholesalers sort and break bulk the fish for sale to retailers at fish markets and for door-to-door delivery. Retailers then sell the fish to customers. Modern approaches involve more storage, such as cold storage warehouses, and exporting seafood to customers abroad.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views10 pages

    Final Fish

    Uploaded by

    revant-one
    The document summarizes the key distribution channels for seafood (fish) in India. Fishermen catch the fish and may do basic onboard storage. The catch is then taken to docks where it is auctioned to wholesalers. Wholesalers sort and break bulk the fish for sale to retailers at fish markets and for door-to-door delivery. Retailers then sell the fish to customers. Modern approaches involve more storage, such as cold storage warehouses, and exporting seafood to customers abroad.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 10

    DISTRIBUTION CHANNELS FOR SEAFOOD (FISH)

    BY 13 Rahul Gidde 24 Manan Jani 65 Sameer Chaulkar 87 Revant Nandgaonkar

    Fish Distribution : Approaches

    Traditional Approach
    Catch & sell

    Modern Approach
    Catch+Store+Export

    General Overview of Process

    Fishing Net
    Cold Storage Catch Assortment & Auction Door to Door Sale / Fish Market

    Export

    Customer

    Retail Chains

    Customer

    Customer

    Trawlers / Ice

    Key Players in Distribution Network


    Fishermen
    Kolis are ethnic group found throughout India Community mostly inhabits the coastal region Traditional occupation is catch coastal fish Community takes care of most part of distribution On Board Basic Storage Capacity

    Key Players in Distribution Network


    Distributors (auction)
    After the catch arrives at dock it is auctioned Bids are placed in various ways Lot is further distributed to wholesalers Cold Storage and Warehouse

    Key Players in Distribution Network


    Wholesalers
    Assortment Break bulk Fish markets Door to Door retailers Small Cold Storage

    Key Players in Distribution Network


    Retailers
    Generally Koli women Operate from fish markets Also operate by providing door to door selling Daily Management of Working Capital Underdeveloped storage capacity (Ice)

    Scope For Allied Businesses

    Electrical/Electronics & Telecom Industry


    Automation in handling & transportation process Communication Equipments

    Power Sector Captive Power Generation for cold storage.

    Chemical Industry Fish Wastage for production of Fertilizers. New chemicals to deal with oil spill.

    THANK YOU

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