B CNG THNG TRNG I HC CNG NGHIP TP.

H CH MINH KHOA QUN TR KINH DOANH

QUAN H CNG CHNG

GVHD: Nguyn Thnh Long HP: 1107034 SVTH: Nhm 4

Danh sch nhm 4:

H v tn 1. inh Phng Anh 2. Trn Th Thy Hng 3. Nguyn Th Kim Hu 4. Yn Ngc 5. V Th Phng 6. Nht Quang 7. L Th Thanh Tho 8. Hong Th Thm 9. Nguyn Xun Trang 10. o Th Dim Trinh MSSV 09162531 08116681 09072561 08164881 08840214 10259411 09083791 08848764 09211501 09083011

GII THIU L RA MT NC GII KHT P2

Thi gian: 8h00 Ch nht, ngy 19 thng 6 nm 2011 a im: Hi trng 4B, khch sn Equatorial , 242 Trn Bnh Trng, Q. 5, Tp. H Ch Minh.

Tin trnh 6 bc
1 1 2 2 3 3 4 4 5 5 6 6 t mc tiu Xc nh i tng Xy dng thng ip La chn knh thng tin Thc hin nh gi kt qu nh gi kt qu

Ra mt sn phm nc gii kht mi rau m u xanh vi tn gi P2 Hn 95% khch mi hi lng v sn phm v tn nhim sn phm. Trong vng 4 thng ngi tiu dng s bit n v s dng P2 rng ri ti khu vc TP.H Ch Minh v cc tnh ln cn. MC TIU

2. I TNG

P2 l mt loi nc gii kht dnh cho mi ngi mi la tui. Hc sinh, sinh vin, ngi lao ng Hng v t nhin, tinh thn sng khoi l thng ip m P2 s dng vi mc ch a n ngi tiu dng mt sn phm khng ch gii kht gip tinh thn sng khoi m l mt sn phm ca t nhin ban tng, c li cho sc khe.

3. THNG IP

4. KNH TRUYN THNG

Truyn thng i chng.

Hp bo

Bo Thanh nin Bo in t Vnpress.vn i truyn hnh HTV

Thng bo bo ch, qung co, website,.. Gii thiu s lc v cng ty Thng tin lin quan n sn phm mi

Giao tip c nhn Tr li phng vn ca bo ch. Chun b, phng on nhng cu hi ca bo ch a ra nhng cu tr li thch hp. Chun b cc ti liu lin quan . Chn ngi tr li phng vn.

5. Thc hin

Thi gian: 8h00 Ch nht, ngy 19 thng 6 nm 2011 a im: Hi trng 4B, khch sn Equatorial , 242 Trn Bnh Trng, Q. 5, Tp. H Ch Minh. 300 khch mi Tp. HCM

Cng ty PepsiCo Vit Nam

L RA MT SN PHM NC GII KHT P2

NI DUNG CHNG TRNH

7h00 - 8h00: n khch quan v khch mi. 8h00 - 8h30: Gim c tuyn b khai mc L ra mt sn phm nc gii kht P2 8h30 9h00: Gii thiu s lc v lch s hnh thnh v pht trin Cty Pepsi_Cola 9h00 - 9h30: Chuyn vin gii thiu sn phm mi 9h30 - 10h00: Gii lao v dng th. 10h00 - 11h00: nh gi 11h00 - 11h15: Gim c tuyn b b mc. 11h30: D tic

Cng ty PepsiCo Vit Nam

Trn trng gii thiu

Khch mi: ng Nht Quang_ Thanh tra S Y t Tp.HCM B Trn Th Thy Hng _ Chuyn vin kim nghim_vin kim nghim v sinh ATTP. Nh bo Yn Ngc i din Bo Thanh Nin Nh bo V Th Phng i din bo Vnpress.net B L Th Thanh Tho ca Truyn hnh HTV Qu Cng ty: B Nguyn Th Xun Trang_Ph gim c Cty PepsiCo Vietnam B o Th Dim Trinh_Th k B Hong Th Thm_Chuyn gia v dinh dng

Vi s tham d ca 300 khch mi xa gn.

Cng ty PepsiCo Vit Nam

S lc cng ty Pepsi
Lch S Hnh Thnh

1898 Caleb Bradham mua quyn sng ch cho thng hiu PepCola v t tn li l PepsiCola. 1902 Thng hiu PepsiCola c ng k. Tr s chnh PepsiCo c t ti Purchase, New York, khong 45 pht ng b t Thnh ph New York.

Cng ty PepsiCo Vit Nam

S lc cng ty Pepsi
Hin nay PepsiCo l

Cng ty nc gii kht v thc phm hng u th gii Cng ty hot ng trn gn 200 quc gia vi hn 185,000 nhn vin trn ton cu Cng ty c doanh s hng nm 39 t la Cng ty bao gm PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB) v PepsiCo International (PI).

1994

2003

VIT NAM

2006

2007

Nc Rau m u xanh

Hng v t nhin, tinh thn sn khoi

P2

Cng ty PepsiCo Vit Nam

Sn phm la chn: Nc rau m kt hp u xanh. Tn nc ung: P2 -Pennywort: rau m. -Green peas: u xanh

Hng v t nhin tinh thn sn khoi

Slogan: Hng v t nhin, tinh thn sn khoi.

Cng ty PepsiCo Vit Nam

Nc gii kht rau m u xanh P2

Thnh phn Ch yu gm rau m kt hp vi u xanh cha nhiu vitamins B1, B2, B3, C, E v K, khong cht beta caroten, saccharids, calcium, iron, magnesium, manganese, phosphorus,...,

Hng v t nhin, tinh thn sn khoi

Cng ty PepsiCo Vit Nam

Beta caroten v vitamin E

hot cht chng oxy ha, c tc dng chng lo ha duy tr tui thanh xun, em li mt sc sng mi,mt tinh thn sng khoi, tng cng sc khng cho c th v gim stress

P2 c thanh trng v ng chai trn dy chuyn cng ngh trit rt tin tin nht

Kim tra cht lng

P2

Gi c
7.000 /1chai vi dung tch 350ml y l gi c ph hp vi tt c i tng, la tui c nhu cu dng nc gii kht.

Cng ty PepsiCo Vit Nam

nh Gi

V nh lng S ngi tham d bui l : 275 ngi. S ngi bit n l ra mt sn phm( qua qung b trn bo v truyn hinh) S bi bo ng tin :3v a tin ca knh truyn hnh HTV7, VTV3 V nh tnh Thi tham gia hng ng ca khch mi tt, 95% v tay Thi ca cng chng: 70% quan tm n sn phm (iu tra trn website ca cng ty).

THANKS FOR LISTENING