Harley-Davidson Survey

General information Name: Gender: Age:

Questions 1. How well do you know the brand? (Put an X in front of the answer you prefer) Very well Pretty well A little

2. For how long do you own a Harley now?

3. What was the main reason for buying it?

4. The first thing that comes to mind if you think about Harley is

5. Of the contradictions below, delete the ones you do not agree with. Harley-Davidson is: Formal Freedom Mature Artificial/chemical Sport Cold Heavy Fast Traditional Safe Group Urban Top Informal Responsibility/Obligations Young Natural Leisure Heat Light Slow Innovative Unsafe Individual Rural Bottom

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7. Mark the following me ia in which you might have heard about Harley and state the frequency on a scale from 1 never) to 5 very often). TV Radio News aper Magazine Internet Family friends colleagues

8. Rate on a scale from 1 negative) to 5 positive) what the tone of the message was.

Thanks fo you coop ation!

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11. Would you like to add anything to this survey

10. Is there anything you would like to see changed within the company

9. To what extent do you think the messages in the media, about Harley- avidson, represent reality Rate on a scale from 1 not at all) to 5 (very much).

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