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    Rozana Othman
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    This document contains 3 questions about classifying products and marketing concepts. Question 1 asks about the difference between business/industrial and consumer products and why knowing the classifications is important. Question 2 asks to compare and contrast the marketing concept with the societal marketing concept and if marketers would adapt societal marketing. Question 3 asks what industries need the immediate adoption of the societal marketing concept.

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    This document contains 3 questions about classifying products and marketing concepts. Question 1 asks about the difference between business/industrial and consumer products and why knowing the classifications is important. Question 2 asks to compare and contrast the marketing concept with the societal marketing concept and if marketers would adapt societal marketing. Question 3 asks what industries need the immediate adoption of the societal marketing concept.

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    6 views1 page

    Assignment 1-Chapter 1

    Uploaded by

    Rozana Othman
    This document contains 3 questions about classifying products and marketing concepts. Question 1 asks about the difference between business/industrial and consumer products and why knowing the classifications is important. Question 2 asks to compare and contrast the marketing concept with the societal marketing concept and if marketers would adapt societal marketing. Question 3 asks what industries need the immediate adoption of the societal marketing concept.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    ASSIGNMENT 1 - CHAPTER 1 (04/10/2011)

    QUESTION 1 Products can be classified as either business/industrial or consumer products. What is the difference between two types of products and why it is important to know about these classifications? (September 2001)

    QUESTION 2 Compare and contrast the marketing concept with the societal marketing concept? Do you think marketers would adapt the societal marketing concept? (April 1997)

    QUESTION 3 In which industries does the immediate adoption of the societal marketing concept appear to be necessary? (April 1997)

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