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Xbox 360
By Aditya Deshmukh
Introduction
The Xbox was a 6th Generation Video game Console produced by Microsoft Corp released on Nov.15th , 2001. The 7th Generation Xbox 360 was launched in May 2005. It had features like Media Centre photo archive music download, internet access etc. The new design was simple with convergence features
Segmentation
Target audience were aged between 16 and 26 years. Brand was positioned to target the group who at least spent 10 hours every week playing game. Microsoft also planned to cater to two other groups who played games for 3-6 hours a week, comprises of 8-15 years old and 1822 years olds.
Age of game players 25%
31%
>50 years
00
Female FEMALE
18-50 years
44%
Men
Inside Xbox
Features
733 Mhz CPU, 250 Mhz Graphics Chip, 64 MB RAM , A DVD Drive & 8 GB Hard Drive. Other Features include an Ethernet Port and a 3D Audio Processor.
Competition
Faced tough competition from Sony PS 2 with Sony leading with a market share of 57 percent . The primary reason for that being the High Cost of the Xbox Console.
Drawbacks
Emphasis on features rather than Design , Marketing Failure , Lacked Good Games
Aimed to create a new console that would be compatible with other digital device (Digital camera , MP3 players) etc.
OUTCOME
Microsoft emerged as the leader in gaming console market.