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26th September, 2011 To, All Distributors, Subject: New Pricing strategy of Madhur Products and Introduction of

DIETSAFE a new brand of DYER GROUP.


Dear Friends, Effective 1st October we will invoice the Madhur products at net prices without any 9+1 free on all products as well as 1+1 free in Juicy product schemes. Pl find enclosed new price list where there are increase in prices of Premium Masala and Juicy products. Please take note and send your orders at old rates, as monsoon scheme ending on 30th Sep, 2011. We are also launching our new brand DIET SAFE registered Trade Mark as per new logo below with the slogan of SUDDH KHAO, SWASTH RAHO. We will launch first iodized, free flow, triple filtered salt under our brand shortly. Later we will introduce many more food products. Please be ready to deal in bulk at attractive prices.

Regards. For DYER GROUP INTERNATIONAL,

A.G.Dyer

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