Using Smirnoff to demonstrate

Campaign: Through the Bottle

Smirnoff, The Wicked Spirit
Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007
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Using Smirnoff to demonstrate
Campaign: Through the Bottle The Brief many have included something like: Target audience – 20 something adults Message - Smirnoff, the wicked spirit The Idea could have been something like Show how scenarios have the potential to be wicked with the inclusion of Smirnoff

Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007

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Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007

Page 3

Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007

Page 4

Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007

Page 5

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