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  • Optimized Smirnoff

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    Using Smirnoff to demonstrate Campaign: Through the Bottle. Aimed at 20 something adults.'show how scenarios have the potential to be wicked with the inclusion of smirnoff'

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    Using Smirnoff to demonstrate Campaign: Through the Bottle. Aimed at 20 something adults.'show how scenarios have the potential to be wicked with the inclusion of smirnoff'

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    42 views5 pages

    Optimized Smirnoff

    Uploaded by

    api-3738308
    Using Smirnoff to demonstrate Campaign: Through the Bottle. Aimed at 20 something adults.'show how scenarios have the potential to be wicked with the inclusion of smirnoff'

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Using Smirnoff to demonstrate

    Campaign: Through the


    Bottle

    Smirnoff, The Wicked Spirit

    Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007 Page 1
    Using Smirnoff to demonstrate

    Campaign: Through the Bottle

    The Brief many have included something like:


    Target audience – 20 something adults
    Message - Smirnoff, the wicked spirit

    The Idea could have been something like


    Show how scenarios have the potential to be wicked with the
    inclusion of Smirnoff

    Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007 Page 2
    Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007 Page 3
    Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007 Page 4
    Asia Pacific, Middle East & Africa TNS University * Bangkok, Thailand * April 23-27, 2007 Page 5

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