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  • Diwali Sales by Marketing s10, 28-10-2011

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    Diwali sales are expected to contribute over 10% of annual revenue for electronics brands in the second quarter. Major brands like Sony, Samsung, LG, and Toshiba are offering discounts, exchange offers, easy installment plans, and bundled gifts on TVs and appliances to take advantage of increased consumer spending during the Diwali period and boost their yearly sales by 30-40%. Specific offers mentioned include a Sony digital photo frame or clock radio as gifts with TV purchases over a certain size, and a Samsung 3D Blu-ray player, glasses, and movies as a free bundle with large 3D TVs.

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    Diwali Sales by Marketing s10 , 28-10-2011

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    Diwali sales are expected to contribute over 10% of annual revenue for electronics brands in the second quarter. Major brands like Sony, Samsung, LG, and Toshiba are offering discounts, exchange offers, easy installment plans, and bundled gifts on TVs and appliances to take advantage of increased consumer spending during the Diwali period and boost their yearly sales by 30-40%. Specific offers mentioned include a Sony digital photo frame or clock radio as gifts with TV purchases over a certain size, and a Samsung 3D Blu-ray player, glasses, and movies as a free bundle with large 3D TVs.

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    21 views10 pages

    Diwali Sales by Marketing s10, 28-10-2011

    Uploaded by

    Saurav Keshri
    Diwali sales are expected to contribute over 10% of annual revenue for electronics brands in the second quarter. Major brands like Sony, Samsung, LG, and Toshiba are offering discounts, exchange offers, easy installment plans, and bundled gifts on TVs and appliances to take advantage of increased consumer spending during the Diwali period and boost their yearly sales by 30-40%. Specific offers mentioned include a Sony digital photo frame or clock radio as gifts with TV purchases over a certain size, and a Samsung 3D Blu-ray player, glasses, and movies as a free bundle with large 3D TVs.

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    of 10

    DIWALI SALES IN BANGALORE

    PRESENTED BY : SAURAV KUMAR KESHRI SATISH P JADHAV KRISHNA VAISAKH ABIN PAUL

    INTRODUCTION

    Diwali sales this time has picked up after the traditional shraddh period from 28 September. The one month period will contribute in excess of 10% of the year's revenue for the second quarter.

    BRANDS
    SONY TCL LG SAMSUNG ONIDA SANSUI TOSHIBA HAIER GODREJ VIDEOCON

    The Associated Chambers of Commerce and Industry of India (ASSOCHAM) said that ad spends in TV and press will be up by 45% during 2011 compared to festive 2010. This will surge sales by 3040% for foreign brands that offer home and electronic appliances

    "During this festive season, especially Diwali, foreign brands are expected to register almost 30-40% of their yearly sales. Most of the international brands operate at a gross margin of 60%.

    SONY
    Diwali Offer on Sony LCD,LED TV Introducing a very attractive offer on BRAVIA, Sony India will give Sony Digital Photo Frame worth Rs.3,990 On purchase of46 & above LCD/LED TV Sony Clock Radio worth Rs. 1,490 on purchase of 32 & 40 LCD/LED TV 4 GB Sony Pen Drive worth Rs. 480 on purchase of 22 & 26 LCD/LED TV.

    SAMSUNG OFFERS
    Buy Samsung 3D LED TV (116/139cm) and get Rs.53,450 worth free gifts : 3D BD Player C6900 worth Rs.30,000 3D Glasses Worth Rs.14,700 3D titles worth Rs.3,000 Wireless LAN adapter worth Rs.5,000 1

    STRATEGIES
    Strategies being used by various companies to attract / increase their customers are : Discount Price Exchange Offers Easy EMI systems Assured Gifts Combo Offers

    Conclusions :
    Festivals Offers Increase the footfalls and consumers of the product. Company launches various offers to attract more customers Companies tries to give more ans more offers to beat competitors Pushing of products were seen in the rush

    Thank you

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