Cranium Toys “R” Us Role Play Packaging

March 15, 2007

Packaging Structure Exploration Round 5
• Not all structures are stackable, if this is an imperative please let us know and we will address the issue
• Structures incorporate a basic L Shaped box
• Structures are based upon the Try Me imperatives
• Logo and product name treated consistently and die-cut on front of structure
Cranium Preschool Role Play Packaging

1. Foot accessories.

2. Photography.

Magical Unicorn
12x13.5x5

| Cranium 2050_Cranium Pre-School Packaging_Role Play | Round 5 | Sketches

Cranium Preschool Role Play Packaging

1. Foot accessories

2. Photography.

Roaring Dinosaur
12x13.5x5

| Cranium 2050_Cranium Pre-School Packaging_Role Play | Round 5 | Sketches

Cranium Preschool Role Play Packaging

1. Foot accessories

2. Photography.

Super Space Gear

12x13.5x5

| Cranium 2050_Cranium Pre-School Packaging_Role Play | Round 5 | Sketches

Cranium Preschool Role Play Packaging

1. Photography or graphic/editorial 2
demonstration of play pattern.

2. RC will be slightly recessed in a die-cut

shape.

3. Photography of child talking into remote.

4. Head will be at a 45˚ angle.

5. Dino is raised on platform to see light up

feature.

Dino Talk Thru Pal

11x15x5.33

| Cranium 2050_Cranium Pre-School Packaging_Role Play | Round 5 | Sketches