SWISS STYLE :

INTERNATIONAL
TYPOGRAPHIC
STYLE

SUBMITTED TO:
NIDHI SHA

SUBMITTED BY:
MANVI VAIDYA
 Swiss design was a movement that took
hold in 1950s in two Swiss Art Schools.
Both of the guiders of these schools
have studied with Ernst Keller in Zurich
before World War II. They had the ethos

START
of letting their content shine and design
to be supressed. Their ideas took roots
in Netherlands, Russia and Germany .

SWISS STYLE

TRAITS
It is the use of asymmetric layouts
with the text either aligned flush-left,
ragged-right, Sans serif fonts are
used. The use of photographs instead
of illustrations and the placement of
objects according to the grid remains
still vey important.
GO
ALS
This presents a systemized way
to present a clear message.

The design style favours minimalism. It

has extreme abstraction of geometric
shapes.

Clarity, Order and universally understood visual

language. They were clean and free from
ornamentation.

Communication through objective simplicity, to remove all

the unnecessary and emphasize only the necessary.
TYPOGRAPHY
TYPOGRAPHY Typography is the most easiest route of the message to be
delivered. The typeface should be present in the most simple,
expressive and universally understood method. For Swiss Style
artist, the usage of letters is the simplest way possible to do so
with different font sizes. This typography used is beautifully
simple.
GRIDS
Each design in Swiss style starts with the
mathematical grid because it is the most harmonious
way of means to structure the information. The grids
are flexible, consistent and easy to follow.
It allows you to arrange elements within a design well
and in an orderly manner.
It is clear cut and works well with ratios.

 Creates strong visual design

 Has balance and coherence
 Enhances the visual
experience.
 Logical and more organised
EXAMPLES

:Armin Hoffman
In this design, it shows how minimal elements
arranged in sophisticated manner can be so
powerful and effective. The typography here is
bold and the black and white photography is
something common in Swiss style designs as
it is simple and eye catchy.
 :Muller-Brockmann

There is more colour in these than the previous example.

Photography and type is more explored in it. It is powerful and
clean and we can see the typography following the picture in
the poster. We can see a positive impact from the grid system.
“Musica Viva Series” has use of shape, structure,
motion, color, and typography to evoke the feeling
of music. It show cased the effect of such small
shapes into such great meanings.
WHITE SPACES
White spaces are essential for any design because it
helps the mind perceive different groups of
information.
White spaces can motivate readers to linger for a
longer period of time. This style as seen in the
picture uses white spaces between texts to
differentiate them and give a boost to overall
quality of design.
PHOTOGRAPHS
Images and photos are surprise elements of
the Swiss design. The Swiss artists felt that
photos are better ways to portray an idea
than illustrations and drawings. This
improved the aesthetics of the design and
brought in a unique versatility to it.
These examples show how images can be blended
into the posters. Different design tools can be
added that give more depth to the viewers.
THANKYOU