Grand Design USA - August 2020

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AUGUST 2020
GD
USA
GD
USA
GRAPHIC DESIGN USA
AUGUST 2019
AMERICAN
INHOUSE
DESIGN
AWARDS
SPONSORED BY
THE CREATIVE GROUP
www.gdusa.com
august 2020 ads_Layout 1 8/20/20 10:48 PM Page COV2
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The creative process takes guts.

It’s hard and demands a lot of time. Only true dedication and passion can prepare you for when
the right opportunity knocks at your door. Congratulations to those who were ready: the winners
THE
of the 2020 Inhouse Design Awards & 2020 Web Design Awards. CREATIVE
GROUP
1.888.338.4075 | roberthalf.com/creativegroup A Robert Half Company
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. TCG-0220-2217
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August 2020 Pub Letter Focus_feb news play 8/20/20 10:43 PM Page 2
LETTER FROM THE PUBLISHER | WELCOME TO THE INHOUSE DESIGN ANNUAL
Welcome to GDUSA’s 57th anniversary American

Inhouse Design Awards edition. It features a
showcase of winners of the original and premier
competition for inhouse design departments.
This year’s competition began as the full impact of the pandemic began to be
felt; continued through the national protests, the fraying of the social fabric
and the early stages of a divisive election campaign; and, of course, managed
to conclude during severe east coast storms and power outages.
Yet, it shapes up as among the biggest and certainly best of our Design Annuals.
Which strongly suggests that inhouse people are vital, productive, resilient and
future-oriented. Or, as is the case here at GDUSA, some mix of crazy and stubborn.
GORDON KAYE IS THE I vote for vital, productive, resilient and future-oriented; more on this later.
PUBLISHER OF GDUSA
Comments, suggestions and letters
can be sent to gkaye @ gdusa.com.
ESPECIALLY SWEET
As for the 2020 competition itself, the winning pieces were selected from more
than 6,000 entries — just short of a record number — that span the country
and touch every segment of the public, private and non-profit sectors. The winning
pieces showcase graphic design for commerce and culture at its best by pro-
fessionals who ably advance their client's objectives and build meaningful value
for their organizations, products, services, causes, ideas. The design is smart,
it is appealing, it is strategic, it uses the full range of media available.
As we have noted before, receiving an American Inhouse Design Award is a

triumph on many levels: a personal feat of talent and hard work; a collaborative
accomplishment for a team working together to advance an organization’s goals;
and a victory for all those who toil inhouse and may not garner the recognition
and reward they deserve.
For our winners the moment is especially sweet, since the path to a successful
design solution is often steeper than for their counterparts at independent
agencies. Suffice it to say that working in a corporate setting can trigger ex-
istential challenges — measuring the immeasurable value that design and
communications add, justifying one’s place to senior management in order to
secure the resources and freedom to do the job right, overcome the inherent
conservatism of institutions to creative risk, gaining credit and recognition inside
and outside, and growing as a professional.
The American Inhouse Design Awards program addresses these matters, turns
conventional wisdom on its head, declares that the best inhouse work is the
stuff of design annuals and — most importantly — a fundamental contribution
to the institutional mission and to the audiences served.
CONTINUED
August 2020 Pub Letter Focus_feb news play 8/20/20 10:44 PM Page 4
LETTER FROM THE PUBLISHER | WELCOME TO THE INHOUSE DESIGN ANNUAL

CONTINUED FROM PAGE 4
PARADISE NO. PROGRESS YES.
In the sweep of design history, it is fair to say that inhouse departments are better situated than ever. Graphic design
is understood to play a critical role in the success of products, services, information and ideas, and it is clear that
more and more design and marketing departments are successfully pushing against past constraints and converting
upper management.
As a result, the contribution that design can make is better understood and respected, inhouse positions are considered
more attractive, the light often shines on inhouse accomplishments, and inhouse designers are winning a seat at
the table if not always the boardroom. Paradise, no. Progress, yes.
ALL IN THIS TOGETHER
The unfortunate events of 2020 can only speed this upward trajectory.
First, inhouse departments have been remarkably agile and adaptable at mastering the technology, infrastructure
and managerial resources to make remote working successful. On this, the experts all agree. This has led to surprising
degree of productivity, an unexpectedly smooth transition, and a growing consensus that remote, or at least flexible,
work is the wave of the future. Inhouse professionals find themselves at the cutting edge of radical workplace change.
Second, inhouse departments, at their best, foster consistent collaboration, communications and trust between and
among inhouse creative professionals and upper management. These characteristics and practices — collaboration,
communication, trust — have proven to be just the soft skill set necessary to promote efficiency and effectiveness
at a moment of disruption and challenge.
Third, and perhaps most important, an inhouse department’s true value proposition is its intimate knowledge of
the institutional identity, corporate culture and organizational objectives. At their best, they are keepers and
protectors of the torch, in a unique position to express the essence, the authenticity, the credibility and charac-
ter of an institution, its products, services and ideas. At a time when organizations and brands must grapple with
the realities and demands of the pandemic, with shifts in purchasing decisions and consumer behavior, with a reck-
oning with new perspectives on race and inequality, with a breakdown in social trust, inhouse departments are
proving up to the task because, in a sense, they have long been preparing for this challenge.
A related thought. It is no surprise that the largest number of entries in this year’s competition involve COVID-19
and related communications. On the surface, many of the designs address health and safety rules, issues and
guidelines. Those projects and campaign make a crucial contribution to our collective well-being in and of them-
selves. But they often have a broader goal or subtext: an expression that the company, organization or institution
cares about its employees, customers, the broader community; a declaration of hope and a reaffirmation of presence;
a rallying cry that we are all in this together and will prevail.
How valuable are individuals and departments who can communicate clearly, credibly, authentically and compassionately
at a moment when despair and distrust are running high? The correct answer: priceless.
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August 20 TOC-STAFFBOX_SEPT 07 TOC/Staff 8/20/20 10:39 PM Page 6
CONTENTS | AUGUST 2020
AMERICAN INHOUSE
DESIGN AWARDS
12 INTRODUCTION
14 ORGANIZATIONS REPRESENTED
30 ANNUAL + CORPORATE REPORTS
36 ANNOUNCEMENTS + INVITATIONS
40 ADVERTISING
45 BRANDING + IDENTITY PROGRAMS
53 BROCHURES + COLLATERAL
58 CATALOGS
60 COVID-19 COMMUNICATIONS
68 CORPORATE SOCIAL RESPONSIBILITY
70 DIRECT MAIL + DIRECT RESPONSE
| EDITORIAL DESIGN |
71 BOOKS
73 PUBLICATIONS
82 INFOGRAPHICS
83 INTERNET DESIGN
..89 LOGOS + SYMBOLS
94 MOTION DESIGN
98 PACKAGING
106 P-O-P + DISPLAYS + SIGNS
112 POSTERS
115 PRESENTATIONS
116 PUBLIC SERVICE + PRO BONO
117 SALES PROMOTION
120 SURFACE + FLEET GRAPHICS
121 COMMENTS
GDUSA - Graphic Design USA Volume 57 / No. 4 July/August 2020
Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 128 ADVERTISING INDEX
times a year with combined issues in January/February, March/April, May/
June, July/August, September/October, November/December. Executive,
editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY
10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com.
SUBSCRIPTION: Domestic, $72 one year, International, $140 one year. WWW.GDUSA.COM
Periodicals postage paid at New York NY and additional mailing office.
POSTMASTER: Send address changes to GDUSA - Graphic Design USA,
PO Box 3072, Langhorne PA 19047. Permit #224.
August 20 TOC-STAFFBOX_SEPT 07 TOC/Staff 8/20/20 10:40 PM Page 8
GD
THANKS TO THE SPONSOR
THE CREATIVE GROUP

A special thank you to The Creative Group (TCG) for its long-time sponsorship of
the GDUSA American Inhouse Design Awards. TCG is a specialized staffing firm that
USA
GRAPHIC DESIGN USA
connects interactive, design, marketing, advertising and public relations talent

Gordon Kaye
with a variety of firms. A division of Robert Half, TCG offers flexible solutions to Publisher
meet companies’ needs on a freelance, contract-to-hire and full-time basis, on-site ART & PRODUCTION
and off-site. The company is extremely generous to the creative community with Ilana Greenberg
Creative Director
insightful research and advice. (See, for example, Executive Director Diane Domeyer’s
“5 Ways To Build A Workplace Culture Creatives Will Love” later in this edition.) Charlotte Kaye
Production Director
Unlike other creative staffing agencies, The Creative Group offers staffing solutions
and highly regarded consulting experience under one roof to help you deliver world- Jay Lewis
Jeff Rosenberg
class customer experiences. With offices located in major markets across the U.S.
Photographer
and Canada, TCG is an Equal Opportunity Employer.
ADMINISTRATION &
Learn more at RobertHalf.com/Creative Group READER SERVICES
Althea Edwards
Circulation & Reader Services
ABOUT THE COVER Jennifer Hoff

Scott Sczcypiorski
Rosie the Riveter, a cultural icon of World War II Internet Services
representing the courageous women who worked in

Angelo Abbondante
factories and shipyards, becomes the resolute Accounts Manager
COVID Rosie in a campaign by Fresenius Medical Care.
Our annual American Inhouse Design Awards™ EDITORIAL
showcase starts at PAGE 12. Gordon Kaye
Editor | Print
Sasha Kaye-Walsh
Editor | Website
FOUNDER
Milton L. Kaye
(1921-2016)
ADVERTISING
Ron Andriani
Executive VP, Integrated
COVER PAPER CREDIT: The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Marketing + Business
Development
Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured
201.485.8720
by Tembec. A leading advocate of sustainability, Kallima Paper has a distinct low-density high-bulk 212.696.4380
construction resulting in less trees used and significant cost savings to the customer. Kallima’s trusted randriani@ gdusa.com
line of Coated Cover C1S, C1S Plus and C2S are well-known for their bright white surfaces.
Gordon Kaye
Visit www.kallimapaper.com Publisher
212.696.4380
gkaye @ gdusa.com
COPYRIGHT 2020 BY KAYE

PUBLISHING CORPORATION
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2020 intro-index_Layout 1 8/20/20 10:36 PM Page 12
AMERICAN INHOUSE
DESIGN AWARDS
SPONSORED BY THE CREATIVE GROUP
12 G D U S A
| 2020 |
GDUSA’s American Inhouse Design Awards™ is the original and premier showcase
for outstanding work done by inhouse designers and their departments. This year’s
showcase of roughly 400 projects — there were a near record 6,000+ entries —
reflects the many and varied ways in which inhouse creatives advance the mission
and build value for their organizations, brands, products, services, causes and ideas.
It also serves as powerful testimony that the inhouse value proposition — creative
professionals who have a deep and intimate knowledge of the institutional identity,
culture and objectives are perfectly positioned to deliver effective and authentic
communication — is alive and well — and especially relevant in light of the
challenges presented by the annus horribilis that is 2020.
ABOUT THE CREATIVE GROUP

A special thank you to The Creative Group (TCG) for its long-time sponsorship of the GDUSA Inhouse Design Awards.
TCG is a specialized staffing firm that connects interactive, design, marketing, advertising and public relations talent
with a variety of firms. A division of Robert Half, TCG offers flexible solutions to meet companies’ needs on a freelance,
contract-to-hire and full-time basis on-site and off-site. The company is also extremely generous to the community with
high-quality and insightful advice and research. (See, for example, Executive Director Diane Domeyer’s “5 Ways To Build
A Workplace Culture Creatives Will Love” later in this edition.) Unlike other creative staffing agencies, The Creative Group
offers staffing solutions and highly regarded consulting experience under one roof to help you deliver world-class customer
experiences. With offices located in major markets across the U.S. and Canada, TCG is an Equal Opportunity Employer.
Learn more at RobertHalf.com/Creative Group
G D U S A 13
AMERICAN INHOUSE DESIGN AWARDS | INDEX
AARP Publications 60, 82
Acenda Development & Marketing Department 36
ACS Publications/CreativeLab 73, 89
Allina Health Brand Expression 36, 60, 120
American Bar Association/
ABA Creative Group 45, 53, 71, 73, 74, 89, 112
American Guardian Warranty Services (AGWS) 40
American Health Law Association 61, 74
American Pharmacists Association (APhA) 30, 53, 71
Applied Underwriters,
Brand Communications Department 36, 45, 70
ARTISA LLC 83
Aruba, a Hewlett Packard
Enterprise Company 45, 61, 83
ASAE 83
Asurion, Creative Solutions 83, 94, 117
Babson College 74
Barcoding, Inc. 30
BARK 89
The creative process takes guts.

It’s hard and demands a lot of time. Only true dedication and passion can prepare you for when
the right opportunity knocks at your door. Congratulations to those who were ready: the winners
THE
of the 2020 Inhouse Design Awards & 2020 Web Design Awards. CREATIVE
GROUP
1.888.338.4075 | roberthalf.com/creativegroup A Robert Half Company
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. TCG-0220-2217
TCG_0820_ADV_8.125x10.875_GDUSAWINNERS_NAM_ENG.indd 1 8/13/20 2:45 PM

Best Version Media 40, 45, 54, 61,
75, 76, 77, 117
BMI - Broadcast Music, Inc. 112
Bottomline Technologies Creative Team 72, 77, 106
Brewer 89
Bruce Power, Creative Strategy 30, 61
Cepheid 41, 90
Charles E. Smith Jewish Day School (CESJDS) 68
Children’s Hospital Colorado 30, 36, 37,
41, 46, 62, 120
CHIVE 84
Convergent Science 62, 90
CoorsTek Inhouse Creative Services 84, 117
Corporate Image 98
Cosmetologists Chicago 41
Cultivate 46
Cushman & Wakefield 54
Cybersecurity and Infrastructure
Security Agency (CISA) 84

SUPPORT
DESIGN SCHOLARSHIPS
BUY A T-SHIRT!
The Organization of Black Designers/OBD
created the "Black Designers Matter!"
T-Shirt to show solidarity with the
Black Lives Matter movement.
The shirt also references the
pressing need for greater Diversity,
Equity and Inclusion in the design
professions. That has been the mission
of OBD since its founding in 1994.
Proceeds from the sale of these
shirts will go to support and build
our OBD Scholarship Endowment Fund.
We will also contribute 5% of our
T-Shirt sales to Black Lives Matter.
Thank you for your support.
BUY SHIRT Here: https://teespring.com/stores/org-black-designers-obd

Donate Here: Scholarship Endowment gf.me/u/xd6h99
d186/Walgreens In-House Creative Team 58, 106
Devarj Design Agency 58
Draper and Kramer Mortgage Corp. (DKMC) 41
DuPage Children’s Museum 31
E*TRADE Creative Services 37, 84, 106
Entrepreneur Platform Magazine 77
Equitable In-House Agency 31, 90, 106, 118
Farm Progress 77
Fetzer Vineyards 98
FoodScience Corporation 94, 98
Fordham Law School Communications Office 78
Foundation for Defense of
Democracies (FDD) 46, 78
Fresenius Medical Care, Creative Studio 46, 62
GAF/Creative
Design Services 42, 47, 54, 85, 99, 107
Georgia State University School of Music 55
Georgia Transmission External Affairs 31

Grand Valley State University 116
Green Mountain Energy 31, 85
Harford County Public Library 47
HomeServe 42, 63, 68
I-CAR 47, 94
IRIS USA 58
JourneyTEAM 63
Kraus Marketing 63, 90
Litehouse Design Team 118, 119
LMI 32, 55, 63, 95
Lookout, Inc. 107
Manual Labor Studio 86, 91
Medi-Weightloss InHouse Graphics Department 99
MITRE 47, 64, 86
Mizuho Creative Services 48, 91
MNI Targeted Media 48, 91
National Association of REALTORS 78
National Community Pharmacists
Association (NCPA) 55, 78, 79

National Council of Teachers of Mathematics/
NCTM Creative Services 42, 79, 112
National Electrical Contractors Association/
NECA Creative Services 64, 79
National Grid Creative Services 42, 64, 99, 115
NIBCO INC. 32, 43
NJ Designs 91
North Carolina Zoo 43
Nourison Marketing Department 58, 59, 95
Novamex 99
Oakland County, Michigan 48, 64, 65
Orange County Sanitation District (OCSD),
Public Affairs Department 32, 92
Ortho Clinical Diagnostics 86
Outdoor Sportsman Group/
Fly Fisherman Magazine 80
Pareto Intelligence 43, 65, 70
Parsons Corporation - Core Creative 37, 80, 95
Pavone Marketing Group 112
PenFed Credit Union 43, 48, 87

august 2020 ads_Layout 2:28 PM 10:56
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1 Page 23
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PepsiCo Design & Innovation 100, 101, 102
Phelan Family Brands 49, 87
Pittsburgh Downtown Partnership 65, 66
Postal Center International (PCI)
Creative Department 70, 108
Prime Therapeutics
Creative Services 49, 68, 92, 95, 108, 119
ProAmpac’s Design And Sample Lab (DASL) 102
Protiviti Global Creative 55, 96
PSCU 32, 44, 96
RentPath Creative Services & Events 68, 82, 108
Robert Half Global Creative 33, 44, 49, 87
RTI Corporate Communications 50
Ryan Companies US, Inc. 108, 109
Scantron 50, 88
SCSA Department of Art + Design Creative Group 56
SEPTA 33
Simplify Compliance, Creative Services 59, 92
Sizewise 66
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Society for Human Resource Management
(SHRM) 33, 50, 66, 80, 96
Southern Company 33, 37
Spectrum Brands – Global Pet Care
and Home & Garden 102, 103
Speedo USA 44
STO Building Group 67, 69
Studio@doTERRA 103, 104
T. Rowe Price 88, 96, 97
Tarrant County College District/
Graphic Services 38, 80, 88, 109, 113
TechTarget Creative Services 97
The Heritage Foundation 34, 72
The Leukemia & Lymphoma Society/
LLS Creative Services 34, 72
The Word & Brown Companies 44, 51, 67, 88, 113
Topco Associates LLC Creative Services 104, 105
TYW Studio 51
U.S. Green Building Council 51
Uline Creative Department 59

g 6/9/20 9:32 AM Page 1
VISIT OUR WEBSITE FOR

DAILY DESIGN NEWS
Apple Inc. has multiple positions

available for the following job
opportunities in Cupertino, CA:
Art Director (REQ#8712452)

Resrch & dvlop new interactns & exprnces
in the marktng of Apple’s technlgy prodcts
using cutting edge technlgies & technques.
PEOPLE
Refer to Req# & mail resume to:
PROJECTS
Apple Inc., ATTN: D.W.,
1 Infinite Loop 104-1GM,
IDEAS
Cupertino, CA 95014.
WWW.GDUSA.COM
EVENTS
Apple is an EOE/AA m/f/disability/vets.
PRODUCTS
University of Massachusetts Boston 81, 114
Valero Energy Corporation 34, 51, 69, 115
Vanguard, Corporate
Communications Design 34, 56, 82, 92
Vecna Technologies 110
VF Workwear 119
Virtus Investment Partners 38, 67
WarnerMedia Marketplace Image 52, 110
WebMD Health Services 52, 56, 110, 114
White & Case 35, 38
Winterthur Museum, Garden & Library 35
Wolf Trap Creative 39, 56
Yale New Haven Health Creative Team 57, 67, 93
Yale University, Office of
Fellowships and Funding 35
Zimeng Wang, Boston University 111

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AMERICAN INHOUSE DESIGN AWARDS | ANNUAL REPORTS
Design Firm: American Pharmacists Association, Washington DC Design Firm: Barcoding, Inc., Baltimore MD Client: Barcoding, Inc.
Client: APhA Marketing Title: 2019 APhA Annual Report Title: Enterprise Mobility Study & Report VP of Marketing: Jody Costa
Art Director: Scott Neitzke Copywriter: Diana Yap Brand Director, Marketing & Design: Jennifer Jericho VP of Client Services:
Greg Henry Visual Designer: Krystal Carpintieri Business Coordinator:
Iris Huang Motion Graphics: Greg Jericho Social Media Manager: Melina Duffet
Design Firm: Bruce Power, Creative Strategy, Tiverton ONT Client: Bruce Power Design Firm: Children’s Hospital Colorado, Aurora CO Client: Child Health
Title: Powering The Future Art Director: Erin Grandmaison Designer: Advocacy Institute Title: Community Benefit Report Designer: Emma Brooks
Erin Grandmaison Photographer: Riley Snelling Copywriter: Steve McAllistor Photographer: Scott Dressel Martin Illustrator: Emma Brooks
Copywriter: Lauren Gennaro
30 G D U S A
Design Firm: DuPage Children’s Museum, Naperville IL Title: 2018|2019 Design Firm: Equitable In-House Agency, Charlotte NC Client: Equitable
Annual Report - Pause, Play! Art Director: Nancy Abbott Designer: Rebecca Title: 2019 Annual Report Art Director: Linda Humphrey
Bootz Photographers: Shane Cleminson Photography, Katie Hall Photography, Designers: Leanne Scala Pugh, Jimin Cho
Ron Hume Photography, Lydia Liu Photography, DCM Staff Illustrator:
Rebecca Bootz Copywriter: Jaime Johnson
Design Firm: Georgia Transmission External Affairs, Tucker GA Design Firm: Green Mountain Energy, Houston TX Title: Sun Club Annual
Client: Georgia Transmission Corporation Title: 2019 Annual Report - Report 2019 Designer: Victoria Dumana
Together We Add Light Art Director: Brian Rickmond Designer: Brian Rickmond Copywriter: Carolyn Melgar
Photographer: Brian Rickmond Copywriter: Ryan Russell
G D U S A 31
Design Firm: LMI, Tysons VA Client: Federal Acquisition Institute Design Firm: NIBCO INC., Elkhart IN Title: 2019 Shareholder’s Report Series
Title: Annual Report FY 2019 Design and Art Direction: Kathy Myers Art Director: Sally Boyer Designer: Emily Hershberger Photographer:
Photographer: Westley Eldredge (Pages 2 and 5) Angela Fann Additional Photographers: Mariza Gutierrez, Mike Tripp
Design Firm: Orange County Sanitation District (OCSD), Public Affairs Department, Design Firm: PSCU, St Petersburg FL Title: 2019 PSCU Annual Report
Fountain Valley CA Title: 2018-19 Annual Report – Celebrating 65 Years of Art Director: Diane DeCandio Designer: Diane DeCandio
Impressions Art Director: Gregg Deterding Designer: Gregg Deterding Photographer: Ami Scheidler Editorial: Jennifer Miranda
Copywriter: Rebecca Long
32 G D U S A
Design Firm: Robert Half Global Creative, San Ramon CA Client: Robert Half Design Firm: SEPTA, Philadelphia PA Title: SEP-TAINABLE Annual Report
Title: Annual Report 2019 Art Director: Jenny Owens Designer: Everard Strong Art Director: Trinh Loi Illustrator: SEPTA Employees
Senior Creative Director: Stephnee Leathers Content and PR Team: Christine Copywriters: Erik Johanson, Meghan Schulz, Kaitlin Sheehan
Pardi, Robert McCauley Production Team: Therese DeRogatis, Byron Miller,
Everard Strong Project Manager: Laura Donohoe
Design Firm: Society for Human Resource Management (SHRM), Alexandria VA Design Firm: Southern Company, Atlanta GA Title: Southern Company
Client: SHRM Title: 2019 Annual Report - Building Better Corporate Responsibility Report Art Director: Matt Carmack
Workplaces, Boldly Designer: Tommy Bowen Designer: Matt Carmack
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Design Firm: The Heritage Foundation, Washington DC Title: 2019 Annual Design Firm: The Leukemia & Lymphoma Society/LLS Creative Services, Rye
Report: Principled Leadership in a Challenging World Art Director: Amy Brook NY Client: The Leukemia & Lymphoma Society Title: 2019 Impact
Baumgardner Designer: Taylor Dabney Copywriter: Jim Weidman Report Art Director: Sharon Mahoney Designer: Sharon Mahoney
Marketing Director: Elizabeth Fender Photographer: Christopher Beauchamp Copywriter: Lindsay DeGiralamo
Printer: Graphic Management Partners
Design Firm: Valero Energy Corporation, San Antonio TX Title: Valero 2019 Design Firm: Vanguard, Corporate Communications Design, Malvern PA Client:
Summary Annual Report Designer: Christine Malone Vanguard Investment Stewardship Title: Investment Stewardship Semiannual
Report 2020 Designer: Lisa Salvino Photographer: Carlos Alejandro Copywriter:
Rob Wherry Editor: Dana Reddington Project Manager: Donald Foote
34 G D U S A
Design Firm: White & Case, New York NY Title: 2019 Annual Review Design Firm: White & Case, New York NY Title: 2019 Global Citizenship Review
Art Director: Karolina Pietrynczak Designer: Karolina Pietrynczak Art Director: Karolina Pietrynczak Designer: Karolina Pietrynczak
Creative Strategist: Robin Colangelo Creative Director: Kim Robak Creative Strategist: Robin Colangelo Creative Director: Kim Robak
Project Managers: Rob Reade, Alex Roda Production Manager: Lillian Martinez Project Managers: Rob Reade, Alex Roda Production Manager: Lillian Martinez
Production: James Ligi, Kevin Harper Production: James Ligi, Kevin Harper
Design Firm: Winterthur Museum, Garden & Library, Winterthur DE Title: Design Firm: Yale University, Office of Fellowships and Funding, New Haven CT
2019 Winterthur Annual Report Art Director: Gayle Croes Bezerra Designer: Title: Fellowships and Funding 2018-2019 Annual Report Art Director: John
Gayle Croes Bezerra Photographers: Bob Leitch (Cover), Penny Ashford, Park Designer: John Park Photographers: Anya Lomsadze, Lisa Kereszi
Maria DeForrest, Ben Fournier, Suchat Pederson, J. Paul Simeone, Wendy Assistant Dean: Rebekkah Westphal
Hitchens Perry Copywriters: Mark Nardone, Teresa Vivolo Printer: Conner Printing
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AMERICAN INHOUSE DESIGN AWARDS | ANNOUNCEMENTS + INVITATIONS
Design Firm: Acenda Development & Marketing Department, Glassboro NJ Design Firm: Allina Health Brand Expression, Minneapolis MN Client:
Title: Glitz, Glamour, & Gatsby Invitation Art Director: Mari Considine Regina Hospital Foundation Title: Regina Classic Golf Invitational Invite
Designer: Cassandra Boyce Art Director: Kurt Keegstra Designer: Kurt Keegstra Director of Brand Expression:
Signe Peterson
Design Firm: Applied Underwriters, Brand Communications Department, Design Firm: Children’s Hospital Colorado, Aurora CO Client: Center for Cancer
Foster City CA Client: Applied Underwriters Title: ProAm 2020 ‘A Champions and Blood Disorders Title: Celebration of Life Invite Designers: Kate Nelson,
Welcome’ Art Director: Nate Wells Designer: Alex Egner Emma Brooks, Sandi Enzmann Copywriter: Lexie Shoemaker
36 G D U S A
Design Firm: Children’s Hospital Colorado, Aurora CO Client: Colorado Fetal Design Firm: E*TRADE Creative Services, Jersey City NJ Client: E*TRADE
Care Center Title: Gender Reveal Card Designer: Sandi Enzmann Corporate Services Title: E*TRADE Event Awareness @ NASPP
Illustrator: Sandi Enzmann Art Director: Michael Hovsepian Copywriter: Kevin Scollan
Design Firm: Parsons - Core Creative, Chicago IL Client: Georgia Department Design Firm: Southern Company, Atlanta GA Title: Southern Power
of Transportation Title: GDOT Invitation Designers: Mike Dellinger (Invitation), Customer Summit Announcement & Invitation Art Director: Jennifer Higgins
Julio Gomez (Logo) Creative Director: Kathy Sara Associate Creative Designer: Jennifer Higgins
Director: BO Haynes
G D U S A 37
AMERICAN INHOUSE DESIGN AWARDS | ANNOUNCEMENTS + INVITATIONS
Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX Design Firm: Virtus Investment Partners, New York NY Title: Virtus Holiday Card
Client: TCC Connect Campus Title: Mental Health Month Announcement Art Director: Emma Simon Designer: Michelle Iseley
Art Director: Amy Berkbigler Designer: Amy Berkbigler
Illustrator: Amy Berkbigler
Design Firm: White & Case, New York NY Title: Tate Britain Exhibition Design Firm: White & Case, New York NY Title: 2019 Holiday Card
Invitation Art Director: Kim Robak Designer: Kim Robak Illustrator: Jevon Art Director: Karolina Pietrynczak Designers: Karolina Pietrynczak,
Lumagui Creative Strategist: Robin Colangelo Project Manager: Alex Roda Erin Mutlu, Reiner Soliven Project Manager: Alex Roda Production Manager:
Production Manager: Lillian Martinez Production: Paul McMillan Lillian Martinez Production: Kevin Harper
38 G D U S A
Design Firm: Wolf Trap Creative, Vienna VA Client: Wolf Trap Foundation for the Design Firm: Wolf Trap Creative, Vienna VA Client: Wolf Trap Foundation for the
Performing Arts Title: 2019 Ball Invitation Art Director: Sara Shaffer Performing Arts Title: 2019 Donor Thank You Card Art Director: Sara Shaffer
Designer: Miguel Velarde Photographer: Abe Landes Designer: Clarisse Gaillard Photographer: Angelina Namkung
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AMERICAN INHOUSE DESIGN AWARDS | ADVERTISING
Design Firm: American Guardian Warranty Services (AGWS), Warrenville IL Design Firm: Best Version Media, De Pere WI Title: Lasley Centre for the
Title: Drive Your Business With AGWS Magazine Advertisement Art Director: Performing Arts Advertisement Designer: Olivia Gendusa
Kenn Baker Designer: Kenn Baker Illustrator: Kenn Baker Photographer: HOV Photography
Copywriter: John Bennici Marketing Manager: John Bennici
Design Firm: Best Version Media, De Pere WI Title: Burlingame Wealth Design Firm: Best Version Media, De Pere WI Title: Irongate Equestrian Center
Management Advertisement Designer: Dale Ver Voort Advertisement Designer: Jackie Weir
40 G D U S A
Design Firm: Cepheid, Sunnyvale CA Title: Santa Is Coming Advertisement Design Firm: Children’s Hospital Colorado, Aurora CO Title: ENT Digital
Art Director: Jared Tipton Designers: Bijal Patel, Kristin Bialaszewski Advertising Campaign Art Director: Kacy Lamb Designer: Kate Nelson
Copywriter: Lexie Shoemaker
Design Firm: Cosmetologists Chicago, Chicago IL Title: 2020 America’s Beauty Design Firm: Draper and Kramer Mortgage Corp. (DKMC), Downers Grove IL
Show Spread Art Director: Kristen V. Erickson Illustrator: Richard Monsieurs Title: DK Xpress Launch Campaign Art Director: Coleen Bogle Designers:
ULTA: Nick Stenson, Ammon Carver Lindsey Meister, Sarah Beckett, Alyssa Kaufman Copywriter: David Wright
Developer: Jeff Lessman Social: Elizabeth Dorwart, Amanda York
G D U S A 41
Design Firm: GAF/Creative Design Services, Parsippany NJ Design Firm: HomeServe, Norwalk CT Title: DRTV & Digital Campaign
Title: Everguard Dome Advertisement Creative Director: Carlos Caicedo featuring Mike Rowe Creative Credits: mikeroweWORKS and HomeServe
ACD: Don Miller Art Director: Don Miller Writer: Donald Kilcoyne Creative, DRTV and Digital Teams
Senior Manager Creative Design: Natalie Cruz Retoucher: Richard Toonkel
Account Manager: Kenya Hegazy
Design Firm: National Grid Creative Services, Medway MA Title: National Grid Design Firm: NCTM Creative Services, Reston VA Client: National Council
Sponsorship Ad for the Boston Red Sox Art Director: Heather Thompson of Teachers of Mathematics Title: 100 Days Digital Campaign
Designer: Lori Taraborelli Art Director: Scott Rodgerson Designer: Scott Rodgerson
42 G D U S A
Design Firm: NIBCO INC., Elkhart IN Title: New Products Advertising Series Design Firm: North Carolina Zoo, Asheboro NC Title: See Y’all Soon Campaign
Art Director: Sally Boyer Designer: Emily Hershberger Photographer: Art Director: Brooke L. Sides Designer: Betsy Powell Mantak
Angela Fann Copywriter: Sally Boyer Concept Development: Sally Boyer, Photographer: Zoo Staff Digital Media Specialist: Moriah Angott
Angela Fann, Emily Hershberger, Michelle Mast Additional
Photographers: Brian Rodgers Jr., Digital Art That Rocks
Design Firm: Pareto Intelligence, Chicago IL Title: RISE Conference Campaign Design Firm: PenFed Credit Union Marketing, McLean VA Client: PenFed
Designer: Tammy Allen Copywriter: Bre Bush Foundation Title: #MyThankYou End of Year Appeal Art Director: Kelly Clasen
Designers: Michelle Winberry, Neal Dorfman, Leanne Bowers,
Bethany Stephens, Mariela Fuson Director: Christine Janaske
Project Manager: Morgan Vaughan Brand Manager: Valeria Vega-Perez
G D U S A 43
Design Firm: PSCU, St Petersburg FL Title: Your Possibilities Campaign Design Firm: Robert Half Global Creative, San Ramon CA Client: The Creative
Art Director: Taylor Muir Messaging: Anna Swirydenko Group Title: GDUSA Award-Winners Ads Art Directors: Mandisa Fabris, Jenny
Owens Designers: Winnie Zou, Joey Alaniz Copywriters: Rhia Winkelman-
Gilbreath, Jenny Owens, Mike Hall Senior Creative Director: Stephnee Leathers
Marketing Manager: Barb Jurczyk Project Manager: Laura Donohoe, Audrey Young
Design Firm: Speedo USA, Cypress CA Title: #SwimON Campaign Art Directors: Design Firm: The Word & Brown Companies, Orange CA Client: Word & Brown
Ryan Cochran, Samantha Truedsson Designers: Vicky Yang, Jeffrey Tuason General Agency Title: 2020 Ad Campaign Designer: Hugo Miramontes
Photographer: Richard Phibbs Copywriters: Casey Kettleson, Ryan Cochran Studio Director: Homer Villegas Marketing Director: Missy Bynon Senior Marketing
Web Design: Terri Godinez Administrator: Heather Jung Executive VP, Marketing: Polly Neves
44 G D U S A
AMERICAN INHOUSE DESIGN AWARDS | BRANDING + IDENTITY PROGRAMS
Design Firm: American Bar Association/ABA Creative Group, Chicago IL Design Firm: Applied Underwriters, Brand Communications Department,
Client: Criminal Justice Section Title: 100 Years of CJS Designer: Amanda Fry Foster City CA Client: Applied Underwriters Title: Heartwood Brand Identity
Art Director: Nate Wells Designer: Clay Cahoon
Design Firm: Aruba, a Hewlett Packard Enterprise Company, Santa Clara CA Design Firm: Best Version Media, De Pere WI Title: Best Version Media
Client: Aruba Networks Title: Aruba Social Cards Art Director: Janmarie Wright Rebranding Art Director: Jessica Macpherson Designer: Jessica Macpherson
Designer: Rob Monk
G D U S A 45
Design Firm: Children’s Hospital Colorado, Aurora CO Client: Human Resources Design Firm: Cultivate, Boulder CO Title: Cultivate 2020 Brand Refresh
Title: Team Member Experience Art Director: Kacy Lamb Designers: Kacy Art Director: Julie Thompson Designer: Julie Thompson Photographer: Jackie
Lamb, Emma Brooks, Sandi Enzmann, Alison Chan Illustrator: Emma Brooks Nunnally Illustrator: Julie Thompson Copywriter: Jenny McGee
Web Designer: Scott Merriam Visual Merchandising Manager: Katelynne Hahn
President & Integrator: Hannah Kettler Founder & President: Tom Romine
Design Firm: Foundation for Defense of Democracies (FDD), Washington DC Design Firm: Fresenius Medical Care, Creative Studio, Waltham MA
Title: Foreign Podicy Identity Creative Services Manager: Daniel Ackerman Title: Brand Evolution Booklet Art Directors: Nicole Maynard, Meagan Chambers
Director of Marketing and Events: Erin Blumenthal Podcast Founder: Phil Hegseth Designer: Julie Sforza Copywriter: Joan Edgett Creative Director: Steve
Producer and Senior Communications Manager: Danielle Kleinman Reepmeyer Account Manager: Joanna Tong Project Manager: Keri Deming
46 G D U S A
Design Firm: GAF/Creative Design Services, Parsippany NJ Title: GAF Brand Design Firm: Harford County Public Library, Belcamp MD Title: HCPL
Book Creative Director: Carlos Caicedo Art Directors: Kurt Jennings, David Shin Winter Reading 2020 Campaign - We Love to Read a Latte! Art Director:
Designer: Heather Weissman Writer: Dawn Barnes Senior Manager Leslie Greenly Smith Designer: Stephanie Detorie Illustrator:
Creative Design: Natalie Cruz Retoucher: Richard Toonkel Stephanie Detorie Copywriter: Leslie Greenly Smith
Design Firm: I-CAR, Hoffman Estates IL Title: 2020 I-CAR Conference Branding Design Firm: MITRE, McLean VA Title: MITRE Brand Refresh
Art Director: Jeff Carlson Designers: Cameron Anhalt, Mega DeNicolo Art Director: Ed Foster Designer: Pascal Bernard
G D U S A 47
Design Firm: Mizuho Creative Services, Clark NJ Client: Mizuho Corporate Design Firm: MNI Targeted Media Inc. | Creative Studio, Stamford CT Client:
Communications & Marketing Title: ERG Branding Strategy and Design MNI Targeted Media Inc. Title: Branding and Identity Art Directors: Lauren
Designer: Joe Santa Brand Strategy and Creative Direction: Joseph Santa Melillo, Aron Caruso Designers: Amanda Wenger, Henry Olstein
Design Firm: Oakland County, Michigan, Waterford MI Title: 2019 Oakfit 12 Design Firm: PenFed Credit Union Marketing, McLean VA Client: PenFed Credit
Months of Wellness Designer: Amy Klovski Copywriter: Michelle DeArment, Union Title: Credit Card Suite Redesign Art Director: Kelly Clasen Designer:
HR Analyst HR Analyst: Michelle DeArment Wellness Coordinator: Dawn Hunt Bethany Stephens Director: Christine Janaske Manager: Michelle Winberry
Project Manager: Morgan Vaughan
48 G D U S A
Design Firm: Phelan Family Brands, Bonita Springs FL Client: American Design Firm: Prime Therapeutics Creative Services, Eagan MN Client: Prime
Sand Sculpting Championship Title: Gettin’ Sandy Sweepstakes Graphic Therapeutics Title: Prime Branded Socks Art Directors: Ron Brant, Nils Oiseth
Art Director: Kevin Rooney Designer: Logan Westley Designers: Mike Rupert, Jerry Stenback Production Designers: Tim Fink,
Jack Jerome, Susie Patterson Project Managers: Connie Krell, Anna Rechtzigel
Design Firm: Robert Half Global Creative, San Ramon CA Client: Robert Half Design Firm: Robert Half Global Creative, San Ramon CA Client: Robert Half
Title: Black History Month Branding Art Directors: Everard Strong, Jenny Owens Title: Recognition Platform Rebranding Art Directors: Fede Abrahams, Jenny
Designers: Mandisa Fabris, Keone Moore Senior Creative Director: Stephnee Owens Designers: Winnie Zou, Mandisa Fabris Creative Directors: Fede
Leathers Production Designer: Arianna Fernandez Corporate Marketing & Abrahams, Stephnee Leathers Production Artist: Arianna Fernandez
PR Team: Lise Edwards, Darci Jeffcoats Project Manager: Laura Donohoe
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Design Firm: RTI Corporate Communications, RTP NC Client: RTI International Design Firm: Scantron, Kirkland WA Title: 2019 National Sales Meeting Brand
Title: RTI 60th Anniversary Branding Art Director: Alisa Clifford Designer: Alisa Designer: Jason Howard Creative Director: Jason Howard
Clifford Photographer: Adam Jennings Digital Design and Development: Keith
Wurst, Mark Koyanagi, Katie Loyd Brand Manager: MaryBeth Branigan Director,
Institute Communications: Jennifer Greer Staff Communications Manager: Zach
Read 60th Committee Chair & VP, Corporate Communications: Kami Spangenberg
Design Firm: Society for Human Resource Management (SHRM), Alexandria VA Design Firm: Society for Human Resource Management (SHRM), Alexandria VA
Client: SHRM Conferences Title: SHRM Inclusion 2020 Conference Branding Client: SHRM Conferences Title: SHRM Advocacy@Work Conference Branding
Designer: Anca Popa Designer: Blair Cobb
50 G D U S A
Design Firm: The Word & Brown Companies, Orange CA Client: Word & Brown Design Firm: TYW Studio, Brooklyn NY Client: Jie Yi Couture Studio
General Agency Title: Culture Journal Designer: Hugo Miramontes Title: Jie Yi Couture Studio Branding Art Director: Yiwen Tu
Studio Director: Homer Villegas. Marketing Director: Missy Bynon Illustrator: Yiwen Tu
Senior Marketing Administrator: Heather Jung Senior Copywriter:
Alex Strautman Executive VP, Marketing: Polly Neves
Design Firm: U.S. Green Building Council, Washington DC Title: USGBC Design Firm: Valero Energy Corporation, San Antonio TX
Brand Refresh Art Director: Amy Civetti Designer: Amy Civetti Title: Valero Brand Identity Program Designer: Patrick Watts
Photographer: Moshe Zusman Illustrator: Amy Civetti
Copywriters: Ashley Katz Zusman, Taryn Holowka, Annie Patton
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Design Firm: WarnerMedia Marketplace Image, New York NY Client: WarnerMedia Design Firm: WebMD Health Services, Portland OR Title: WebMD ONE
Ad Sales Title: A Smarter Way Creative Campaign Art Directors: Peter Millen, Relaunch Art Director: Nicole Cornett Designer: Alexandra Howard
Miguel Berrios, Evan Matthews, April Mutuc Designers: Cedric Boismain, Aly Copywriter: Peter Latriano Project Manager: Evan Smith
Hawana, John Lefteratos, Sharon Wu, Caleb Colestock Photographer: Keith Grieger Senior Marketing Manager: Alissa Barron Stranzl
Copywriters: Amanda Turnbull, Known Global LLC Creative Strategy: Ingrid
Laub Web Developer: Scott Weiner Project Managers: Suzanne Hatfield,
Leslie Silver Project & Brand Management: Lauren Hoade, Danielle Jotham
Trade Strategy: Meredith Cluess, Olivia Gerrato Motion Design: Jason Butler
Executive Sponsors: Amanda Turnbull, Beth Superfin, Julie Triolo
Team Leaders: Allison Radzin, Cliff Selover Concept: Known Global LLC
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AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL
Design Firm: American Bar Association/ABA Creative Group, Chicago IL Design Firm: American Bar Association/ABA Creative Group, Chicago IL
Client: Antitrust Law Section Title: Antitrust Virtual Spring Meeting Materials Title: ABA 2020 Welcome Packet Art Director: Elmarie Jara
Designer: Amanda Fry Designer: Elmarie Jara
Design Firm: American Bar Association/ABA Creative Group, Chicago IL Design Firm: American Pharmacists Association, Washington DC
Client: Health Law Section Title: 17th Annual Health Law Summit Client: APhA Marketing Title: A National Landmark APhA Headquarters Tour
Art Director: Kelly Book Book Art Director: Michelle Powell Copywriter: Duane Tackitt
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Design Firm: Best Version Media, De Pere WI Title: Gold Printed 2019 Design Firm: Cushman & Wakefield, New York NY Client: Audi of America
Strategic Leadership Conference Programs Art Director: Jessica Macpherson Title: Overview of Real Estate Services Art Director: Jamie Panico
Designer: Jessica Macpherson Designer: Jamie Panico
Design Firm: Cushman & Wakefield, New York NY Title: Archer Towers Brochure Design Firm: GAF/Creative Design Services, Parsippany NJ Title: GAF Collateral
Art Director: Ashley Kim Kit Systems Creative Director: Carlos Caicedo Art Directors: Richard Kwon,
Michael Comiskey Designer: Heather Weissman Writers: Donald Kilcoyne,
Frannie Melville Senior Manager Creative Design: Natalie Cruz
Retoucher: Richard Toonkel Account Manager: Kim Bistromowitz
54 G D U S A
Design Firm: Georgia State University School of Music, Atlanta GA Design Firm: LMI, Tysons VA Client: United States Marine Corps
Client: Georgia State University Library Title: Johnny Mercer Tribute Title: Condition-Based Maintenance Plus (CBM+) Vision Executive
Art Director: Gail Rodriguez-Pinckney Designer: Gail Rodriguez-Pinckney Summary Report Designer and Art Direction: Kathy Myers
Printer: Bennett Graphics
Design Firm: National Community Pharmacists Association (NCPA), Alexandria Design Firm: Protiviti Global Creative, San Ramon CA Client: Protiviti
VA Client: NCPA Meetings and Conventions Team Title: NCPA 2019 Annual Title: Technology Consulting Playbooks Art Director: Samantha Bohn Designer:
Convention – San Diego Art Director: Michael Abernethy Designer: Tyler Poirier Samantha Bohn Senior Creative Director: Stephnee Leathers Production
Designers: Meuy Browder, Abhishek Pundhir, Mahipal Singh Project Manager:
Lewis Hawkins Account Manager: Amanda Koellhofer
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Design Firm: SCSA Department of Art + Design Creative Group, Anderson SC Design Firm: Vanguard, Corporate Communications Design, Malvern PA
Client: South Carolina School of the Arts at Anderson University Client: Vanguard Community Stewardship Title: Vanguard Gives Back Brochure
Title: SCSA Department of Art + Design Brochure Art Director: Designer: Matthew Leake Illustrator: Matthew Leake Copywriter: Barbara
Nathan Spainhour Designers: Nathan Spainhour, Morgan Bridges Plevelich Production/Project Management: Jonathan Kunhardt, Robyn Willians
Design Firm: WebMD Health Services, Portland OR Client: L.L.Bean Design Firm: Wolf Trap Creative, Vienna VA Client: Wolf Trap Foundation for
Title: Rewards Program Brochure Art Director: Nicole Cornett the Performing Arts Title: 2020 WolfTrap PreSeason Brochure Art Director:
Designer: Alexandra Howard Copywriter: Peter Latriano Project Manager: Sara Shaffer Designer: Cherlyn Rebultan Photographer: Angelina Namkung
Evan Smith Communications Strategist: Louise Lumague
56 G D U S A
Design Firm: Yale New Haven Health Creative Team, New Haven CT
Title: YNHH in the Community Brochure
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AMERICAN INHOUSE DESIGN AWARDS | CATALOGS
Design Firm: D186/Walgreens IIn-House Creative Team, Deerfield IL Design Firm: Devarj Design Agency, Valparaiso IN Title: Nekter Cards
Title: 2019 Walgreens Photo Catalog Art Director: Mary Harting Art Director: Silva Devarj Designer: Shanoor Devarj Illustrator: Shanoor Devarj
Photographers: Ted+Chelsea, Rebecca Freeman Copywriting and Photography: Liana Varjabedian
Senior Copywriter, Design Trends: Hillary A. Lichtenstein
Design Firm: IRIS USA, Inc., Surprise AZ Title: 2020 IRIS USA Catalog Design Firm: Nourison Marketing Department, Saddle Brook NJ Client:
Art Director: Derrick Reed Designers: Taylor Melody, Jose Balasta Nourison Title: 2020 Trend Book Photographer: Chris Kelly Creative Services
Photographer: Eric Noeske Copywriter: Lindsey Anderson Supervisor: Krystal Pratt Web & Graphic Designer: Katherine Adelman
Stylist: Hope Misterek Social Media & Public Relations Specialist: Kim Weling
Retoucher: Dave Dikun Marketing Director: Giovanni Marra
58 G D U S A
Design Firm: Nourison Marketing Department, Saddle Brook NJ Client: Nourison Design Firm: Simplify Compliance, Creative Services, Brentwood TN
Title: Craftworks Catalog Creative Services Supervisor: Madeline Johnston Client: TrainingToday Title: Workforce eLearning Course Catalog
Senior Photographer: Anna Villar Photographer: Michael FloresStylist: Lisa Art Director: Doug Ponte Designer: Reggie Cunningham
Klausman Retoucher: Lynn Luby Marketing Director: Giovanni Marra Head of Design: Tyler Oswald Marketing Manager: Jayne Michalek
Director of Broadloom: Eric Cornelison Senior VP of Sales and
Broadloom Production: Gerard Okeefe
Design Firm: Uline Creative Department, Pleasant Prairie WI Title: Uline 40th Design Firm: Uline Creative Department, Pleasant Prairie WI Title: Uline Retail
Anniversary Catalog Cover Art Director: Sarah Fritz Designer: Susan Mintle Dog Catalog Cover Art Director: Sarah Fritz Designer: Katie Bennett
Photographer: Dan Biship Copywriter: Bob Bognar Creative Director: Elizabeth Photographer: Matt Baldwin Copywriter: Bob Bognar Creative Director:
Tenner Concept: Alison Hand Stylist: Melody Fisher Elizabeth Tenner Stylist: Melody Fisher. Dog: Tito
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AMERICAN INHOUSE DESIGN AWARDS | COVID-19 COMMUNICATIONS
Design Firm: AARP Publications, Washington DC Client: AARP The Magazine Design Firm: AARP Publications, Washington DC Client: AARP Bulletin
Title: Happiness In Hard Times, June/July 2020 Art Director: Lesley Q. Palmer Title: The New Normal, June 2020 Edition Designer: Devan Feeney
Illustrator: Ilya Milstein Creative Director: Scott A. Davis Creative Director: Scott A. Davis Associate Art Director: Joanna Hagan
Design Director: Todd Albertson Assistant Art Director: Stephanie Shafer Photo Director: Michael Wichita
Design Firm: Allina Health Brand Expression, Minneapolis MN Client: Design Firm: Allina Health Brand Expression, Minneapolis MN
Allina Health Title: Safe Care Commitment Ad Campaign Art Director: Nicholas Client: Allina Health Covid Response Team Title: Caring for Caregivers
Bartman Designer: Full Team! Director of Brand Expression: Signe Peterson Campaign Art Director: Nicholas Bartman Designer: Full Team!
Director of Brand Expression: Signe Peterson
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Design Firm: American Health Law Association/dBase Media, Washington DC Design Firm: Aruba, a Hewlett Packard Enterprise Company, Santa Clara CA
Client: American Health Law Association Title: COVID-19: Health Law Disruption Client: Aruba Networks Title: Business Continunity Campaign Art Director:
Flash Analysis Series Creative Director: Mary Boutsikaris Art Directors: Janmarie Wright Designer: Deanna Chan Project Managers: Laura
Bruce Meier, dBase Media Designers: Bruce Meier, dBase Media Quan-Bitting, Mariah Glackler
Marketing Director: Stefan Bradham
Design Firm: Best Version Media, De Pere WI Title: Bringing People Together Design Firm: Bruce Power, Creative Strategy, Tiverton ONT Client: Bruce Power
Campaign Designer: Nhi Poss Title: We’re Here For You Designers: Erin Grandmaison, Stacey Hill
SM Corporate Affairs: Megan Adams
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Design Firm: Children’s Hospital Colorado, Aurora CO Title: We Came Together Design Firm: Children’s Hospital Colorado, Aurora CO Title: Face Coverings
Video Designer: Katelyn Mitzel Photographers: Lauren Anderson, Designers: Alison Chan, Kacy Lamb, Kate Nelson
Jeffrey Hatcher Copywriter: Jeffrey Otte Creative Directors: Brent McCown,
Katelyn Mitzel Video Editor: Katelyn Mitzel
Design Firm: Convergent Science, Madison WI Title: Staying Safe At Work Design Firm: Fresenius Medical Care, Creative Studio, Waltham MA
Campaign Art Director: Daniel Goscha Designer: Antigone Grace Title: COVID Rosie Campaign Art Director: Dave Cronin Designers: Julie Sforza,
Copywriters: Antigone Grace, Elizabeth Favreau Timothy Baldanzi Illustrator: Kevin Dzuban Creative Director: Steve Reepmeyer
Account Manager: Alex Bellehsen Project Manager: Siobhan Feeney
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Design Firm: HomeServe, Norwalk CT Title: HomeServe COVID-19 Signage Design Firm: JourneyTEAM, Draper UT Client: Microsoft and JourneyTEAM
Designer: Kelly Keenan Copywriter: Paul Chacho Title: COVID-19 Rush To A Remote Workforce Art Director: Dave Bollard
Creative Director: Marie Davis Designer: Jenn Alba Photographer: Ian Sorenssn
Design Firm: Kraus Marketing, Morristown NJ Client: Feed the Frontline Morris Design Firm: LMI, Tysons VA Title: LMI Employee Care Package
Title: Covid-19 Fundraising Website | Frontlinemorris.com Designer: Erik Nowicki Art Director: Theresa Koenig Designer: Kathleen Myers
Copywriter: Jayme Mika Creative Director: Nicholas Kraus Web Developer: Graphics Support: Andrew Miller
Nicholas Westcott Social Media: Dana Pandorf Participants: Theodore Stanziale,
Chris Mazzarella, Rob Zwigard, Justine Roche, Tom Mastrangelo, Ben Averill
G D U S A 63
Design Firm: MITRE, McLean VA Title: MITRE COVID-19 Communications Design Firm: National Grid Creative Services, Medway MA Title: National Grid
Art Director: Ed Foster Designers: Pascal Bernard, Lori Fermano, Covid-19 Brand Ad Art Director: Heather Thompson Designer: Chinta Choipet
Chuck Large, Paulina Maldonado Writer: Cynthia Lammers
Design Firm: NECA Creative Services, Bethesda MD Client: National Electrical Design Firm: Oakland County, Michigan, Waterford MI Title: COVID-19
Contractors Association Standards and Safety Title: Safety Stand Down for ReOpen Kit & Digital Toolkit Designers: Danielle Gravelle, Pam Tremble
COVID-19 Poster Designer: Ginger Wilson Creative Director: Ginger Wilson Copywriter: Laura Dodd Editor: Kristie Zamora
64 G D U S A
Design Firm: Oakland County, Michigan, Waterford MI Title: Public Health Design Firm: Oakland County, Michigan, Waterford MI Title: Oakland Together
COVID-19 Safety Campaign Designer: Lona Bentley Branding Campaign Designer: Pam Tremble
Design Firm: Pareto Intelligence, Chicago IL Title: COVID-19 Tool Kit Design Firm: Pittsburgh Downtown Partnership, Pittsburgh PA
Designer: Tammy Allen Copywriter: Bre Bush Title: Stay Safe Pittsburgh Covid-19 Communications Art Director:
Richard A. Hooper Designer: Richard A. Hooper PDP Team
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Design Firm: Pittsburgh Downtown Partnership, Pittsburgh PA Title: Gift Card Design Firm: Sizewise, Lenexa KS Title: COVID-19 Signage Icons
Give Back To Support Small Businesses Art Director: Richard A. Hooper Art Director: Frank Myles Vice President of Marketing: Dan Vogt
Designers: Richard A. Hooper, Colten Gill Copywriter: Caitlin Fadgen
Vice President of Finance & Administration: Cindy Day PDP Team
Design Firm: Society for Human Resource Management (SHRM), Design Firm: Society for Human Resource Management (SHRM),
Alexandria VA Client: SHRM Research + Oxford Research Alexandria VA Client: SHRM Title: SHRM Navigating COVID-19 Sites
Title: SHRM + Oxford Research Next Chapter COVID-19 Index Designer: Jenny Mazer
Report Series Designer: Jeff Bade
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Design Firm: STO Building Group, New York NY Title: STO Building Design Firm: The Word & Brown Companies, Orange CA
Conversations Podcast - COVID19 Series Designer: Hilda Jara Title: Safe Return to the Office Studio Director: Homer Villegas EVP,
Copywriter: Breanna Ahern Human Resources: Ivonne Roca Senior Copywriter: Alex Strautman
Executive VP, Marketing: Polly Neves
Design Firm: Virtus Investment Partners, New York NY Client: Virtus Human Design Firm: Yale New Haven Health Creative Team, New Haven CT
Resources Title: Return To Work Materials Designer: Michelle Iseley Title: COVID-19 Communications
Copywriter: Emma Simon
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AMERICAN INHOUSE DESIGN AWARDS | CSR PROGRAMS
Design Firm: Charles E. Smith Jewish Day School (CESJDS), Rockville MD Design Firm: HomeServe, Norwalk CT Title: HomeServe Pride Initiative
Title: Ma’ayan 2020 Annual Campaign Brochure and Mailing Art Director: Art Directors: Alycia Now, Michael Anderson Creative Director: Marie Davis
Rachel Van Gorden Designer: Rachel Van Gorden Director of Marketing &
Communications: Laurie Ehrlich Printer: Navistar Direct Marketing
Design Firm: Prime Therapeutics Creative Services, Eagan MN Client: Design Firm: RentPath Creative Services & Events, Atlanta GA Client:
Prime Therapeutics Title: Code of Conduct Booklet Art Director: Ron Brant RentPath Title: RentPath Gives Back Creative Director: Frank Jones
Designer: Stacy Berndt Copywriters: Nancy Mandela, Matt Connell Art Director: Steven Butler Designers: Brian Broxton, Ron Stephens
Production Designers: Tim Fink, Jack Jerome, Susie Patterson Photographers: Bradford Armstrong, JoAnne Gorski, Ben Tederstrom
Project Managers: Connie Krell, Anna Rechtzigel
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Design Firm: STO Building Group, New York NY Title: STO Cares Social Design Firm: Valero Energy Corporation, San Antonio TX Title: Valero 2019
Responsibility Report Art Director: Sarah Lembo Designer: Sarah Lembo Stewardship Responsibility Report Designer: Christine Malone
Copywriter: Alison Smith Contributors: Jennifer Taranto, Rebecca Leonardis,
Rob Leon
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AMERICAN INHOUSE DESIGN AWARDS | DIRECT MAIL + DIRECT RESPONSE
Design Firm: Applied Underwriters, Brand Communications Department, Design Firm: Pareto Intelligence, Chicago IL Title: NAACOS Conference
Foster City CA Client: Applied Underwriters Title: Mightly Big Harvest Direct Mail Campaign Designer: Tammy Allen Copywriter: Bre Bush
Promotion Direct Mail Art Director: Nate Wells Designer: Alex Egner
Copywriter: Jen Robison
Design Firm: Postal Center International (PCI) Creative Department, Weston FL

Title: PCI Afloat Direct Mailer Art Director: Jose Carvajal
Designer: Jose Carvajal Photographer: Jose Carvajal
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AMERICAN INHOUSE DESIGN AWARDS | EDITORIAL DESIGN: BOOKS
Client: State & Local Government Section Title: America Votes! Book Cover Client: Section on Litigation Title: Discovery Across the Globe
Art Director: Anthony Nuccio Designer: Anthony Nuccio Art Director: Nick Panos Designer: Nick Panos
Design Firm: American Bar Association/ABA Creative Group, Chicago IL Design Firm: American Pharmacists Association, Washington DC
Client: Criminal Justice Section Title: Can They Do That! Book Cover Client: APhA Publishing Title: Sports Pharmacy: Performance Enhancing Drugs
Art Director: Tahiti Spears Designer: Tahiti Spears And The Athlete Designer: Jane deBruijn
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AMERICAN INHOUSE DESIGN AWARDS | EDITORIAL DESIGN: BOOKS
Design Firm: Bottomline Technologies Creative Team, Portsmouth NH Design Firm: Bottomline Technologies Creative Team, Portsmouth NH
Title: Bottomline Technologies Ebook Series Art Director: Phil Davis Title: Bottomline Technologies HR Resources Series Art Director: Phil Davis
Designers: Kara Holbert, Alex Edgerly Illustrators: Kara Holbert, Alex Edgerly Designers: Dan Hyland, Lara Molnar, Andrea Goulet, April Payne
Design Firm: The Heritage Foundation, Washington DC Title: Mandate 2020: Design Firm: The Leukemia & Lymphoma Society/LLS Creative Services, Rye
Clear Vision for the Next Administration Art Director: Amy Baumgardner Brook NY Client: The Leukemia & Lymphoma Society Title: A Boy’s Philosophy
Designers: Grace DeSandro (Cover), Jay Simon (Interior) Art Director: Sharon Mahoney Designer: Sharon Mahoney Copywriter: Melissa
Marketing Director: Elizabeth Fender Valentino Archivist: Denise Costa Printer: Graphic Management Partners
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AMERICAN INHOUSE DESIGN AWARDS | EDITORIAL DESIGN: PUBLICATIONS
Design Firm: ACS Publications/CreativeLab, Washington DC Client: ACS Design Firm: ACS Publications/CreativeLab, Washington DC Client: ACS
Publications Title: ACS Central Science Covid-19 Journal Cover Publications Title: JACS Au New Journal Cover Art Director: Kenneth Phan
Art Director: Kenneth Phan Designer: CreativeLab Designer: CreativeLab
Client: Section of Litigation Title: Litigation Magazine Cover - 19th Amendment Client: Real Property, Trusts and Estates Law Section Title: Covid 19 and
Art Director: Jill Tedhams Illustrator: Julie Dillon Real Estate Art Director: Andrew Alcala Designer: Andrew Alcala
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Client: ABA Journal Title: 2020 Editorial Spreads Art Director: Brenan Sharp Client: Judicial Division Title: Judges’ Journal Spring 2020
Designer: Brenan Sharp Designer: Mary Anne Kulchawik Editor: Melissa Hodek
Design Firm: American Health Law Association, Washington DC Design Firm: Babson College, Babson Park MA Title: Babson Magazine,
Title: Health Law Connections Creative Director: Mary Boutsikaris Spring 2020 Art Director: Cathleen Cahill Designer: Cathleen Cahill
Art Director: Mary Boutsikaris Designer: Mary Boutsikaris Copywriter: Cathleen Cahill Editor: Eric Beato
Marketing Director: Stefan Bradham
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Design Firm: Best Version Media, De Pere WI Title: Hopewell Valley Neighbors, Design Firm: Best Version Media, De Pere WI Title: Southside Neighbors,
February 2020 Feature Designer: Dale Ver Voort Photographer: Benoit Cortet May 2020 Feature Designer: Lacie Kostka Photographer: Janna Hardy
Author: Catherine Bialkowski Author: Kathy Day
Design Firm: Best Version Media, De Pere WI Title: East Estero Living, Design Firm: Best Version Media, De Pere WI Title: Powdersville Neighbors,
The Botsford-Sablan Family Feature Designer: Trevor Hintz October 2019 Feature Designer: Amanda Hensen Photographer: Southern
Photographer: Making Memories Portraits Author: Sydney Van Dreason Son Photography Author: Buster Kennedy
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Design Firm: Best Version Media, De Pere WI Title: Gainesville Neighbors, Design Firm: Best Version Media, De Pere WI Title: Manhattan Neighbors,
June 2020 Feature Designer: Jessica Macpherson Photographer: Tall Guy & November 2019 Designer: Laura Wire Photographer: Whitney
Co. Photography Author: Katie Wray Cathleen Photography
Design Firm: Best Version Media, De Pere WI Title: Wyckoff Living, Design Firm: Best Version Media, De Pere WI Title: University Neighbors,
Summer Styles Designer: Emily Preston Author: bfree Boutique July 2019 Designer: Hilary Sumnicht Author: Chelsea Scott
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Design Firm: Best Version Media, De Pere WI Title: St. Helena Living, Design Firm: Bottomline Technologies Creative Team, Portsmouth NH
May 2020 Feature Designer: Laura Wire Author: Katharine Konietzko Title: 2019 Business Payments Barometer Art Director: Phil Davis
Designer: Kyle Gorecki
Design Firm: Entrepreneur Platform Magazine, Rocky Point NC Design Firm: Farm Progress, St. Charles IL Client: Farm Futures
Title: May/June 2020 Edition Designer: Wendy Turrentine Title: April 2020 Edition Art Director: Lisa Lynd Illustrator: Jon Reinfurt
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Design Firm: Fordham Law School Communications Office, New York NY Design Firm: Foundation for Defense of Democracies (FDD), Washington DC
Client: Fordham Law School Title: Fordham Lawyer Magazine Art Director: Title: Below The Belt: Corruption and Illicit Dealings in China’s Global
Robert Yasharian Designer: Robert Yasharian Illustrator: Jayson Naylor Infrastructure Creative Services Manager: Daniel Ackerman Director of
(Cover and Table of Contents) Copywriter: Paula Derrow Marketing and Events: Erin Blumenthal Deputy Director of Project Strategy
and Management: Allie Shisgal
Design Firm: National Association of REALTORS®, Chicago IL Design Firm: National Community Pharmacists Association (NCPA), Alexandria VA
Client: REALTOR® Magazine Title: Design Spread: How I Sold It, Client: America’s Pharmacist Title: The Winding, Wonky Path to Advocacy Wins,
March 2019 Designer: Isabella Mathews February 2019 Art Director: Robert Lewis Designer: Marianela Mayhew
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Design Firm: National Community Pharmacists Association (NCPA), Design Firm: National Community Pharmacists Association (NCPA),
Alexandria VA Client: America’s Pharmacist Title: Busting Front-End Myths, Alexandria VA Client: America’s Pharmacist Title: Pharmacy and COVID-19,
September 2019 Art Director: Michael Abernethy Designer: Tyler Poirier May 2020 Art Director: Michael Abernethy Designer: Tyler Poirier
Design Firm: NCTM Creative Services, Reston VA Client: National Council of Design Firm: NECA Creative Services, Bethesda MD Client: Electrical Contractor
Teachers of Mathematics Title: Mathematics Teacher: Learning and Teaching Magazine Title: Safety Leader, Volume 1 Issue 1 Designer: Mia Flowers
Art Director: Scott Rodgerson Designer: Quad Creative Director: Ginger Wilson Publisher: Andrea Klee
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Design Firm: Outdoor Sportsman Group/Fly Fisherman Magazine, Harrisburg PA Design Firm: Parsons - Core Creative, Chicago IL Client: Parsons Corporation
Title: DESTINATIONS - Global Fly-Fishing Adventures Art Director: Dennis Title: Cutterhead Tunnel and Underground Newsletter Creative Director:
Pastucha Publisher/Editor: Ross Purnell Contributing Authors and Kathy Sara Designer: Julio Gomez Content Manager: Alexis Carreno
Photographers: Barry & Cathy Beck, Alex Fenlon, Peter W. Fong, Pat Ford, Brand SMEs: Joanna Piotrowicz, Elizabeth Clark
Will Graham, Dave Hall, Al Hassal, Earl Harper, Hilary Hutcheson, Matt Jones,
Jeremy Koreski, Schuyler Marshall, Landon Mayer
Design Firm: Society for Human Resource Management (SHRM), Alexandria VA Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX
Client: SHRM HR Magazine Title: HR Magazine Spring 2020 Cover Story Client: External Communications Department Title: Pathways to Partnership
“Uncivil Discourse” Designer: Mari Adams Art Director: Arturo Martinez Designer: Arturo Martinez
Illustrator: Arturo Martinez
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Design Firm: University of Massachusetts Boston, Boston MA Client: UMass

Boston Office of Marketing and Engagement Title: UMass Boston Magazine,
Fall 2019 Edition Art Director: Sarah Weatherbee Designers: Rose Coveney,
Suzanne Korschun, Wendy Lanchester, Chansavanh Phanthalangsy
Photographers: Harry Brett, Ed Collier, Colleen Locke, New York Times,
Janina Seibel Copywriters: Vanessa Carta, Vanessa Chatterley, Colleen Locke,
Crystal Valencia Director of Communications: DeWayne Lehman Managing
Editor: Edward Hazell Associate Editors: Peter Grennen, Anne McLaughlin,
Crystal Valencia Printer: Flagship Press Inc.
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AMERICAN INHOUSE DESIGN AWARDS | INFOGRAPHICS
Design Firm: AARP Publications, Washington DC Client: AARP Bulletin Design Firm: AARP Publications, Washington DC Client: AARP Bulletin
Title: UnHappy Feet, May 2019 Illustrator: Remie Geoffroi Title: What To Do With Your Tax Return, April 2020
Associate Art Director: Joanna Hagan Creative Director: Scott A. Davis
Design Firm: RentPath Creative Services & Events, Atlanta GA Client: RentPath Design Firm: Vanguard, Corporate Communications Design, Malvern PA
Title: The Renter’s Journey Art Director: Steven Butler Designer: Brian Broxton Client: Investment Strategy and Strategic Communications Title: How To (Not)
Illustrator: Brian Broxton Creative Director: Frank Jones React When The Market Drops Designer: John Tierno Copywriter: Bill Carr
Project Management/Other: Rhonda Dickey, Laura Niedermayer,
Lara de la Iglesia, Emmet Linn
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AMERICAN INHOUSE DESIGN AWARDS | INTERNET DESIGN
Design Firm: ARTISA LLC, Princeton NJ Title: 25th Anniversary Website Design Firm: Aruba, a Hewlett Packard Enterprise Company, Santa Clara CA
(artisa.com) Art Director: Isabella Duicu Palowitch Designer: Client: Aruba Networks Title: ATM Digital Platform Design
Isabella Duicu Palowitch Photographer: Matthew Mateiescu Art Director: Janmarie Wright Designer: Janmarie Wright
Web Developer: Matthew Mateiescu Project Manager: Laura Quan-Bitting
Design Firm: ASAE, Washington DC Client: ASAE Learning Department Design Firm: Asurion, Creative Solutions, Leesburg VA Client: Sprint
Title: 2019 Annual Meeting Social Media Art Director: Kundia Wood Title: Open Enrollment Email and Landing Page Creative Director: John Elter
Designer: Beth Lower Marketing Manager: Priya Pansuria Associate Creative Director: Davide Allegra Senior Designer: Kristen Berg
Senior Copywriter: Paula Ernst Project Manager: Lauren Carver
Marketing Managers: Sarah Crumbaugh, Julie Hoermann
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Design Firm: CHIVE, Harwood Heights IL Title: CHIVE: Live Streaming Design Firm: CoorsTek Inhouse Creative Services, Golden CO Client:
Cooking Service Designers: Soyeon Kwon, Hanul Song, Miri Kim, Yewon Ryoo Commercial Team Title: CoorsTek Online Employee Communications
University: Maryland Institute College of Art (MICA) Art Director: Anthony Bryant Designer: Brady Kuehl
Design Firm: Cybersecurity and Infrastructure Security Agency (CISA), Design Firm: E*TRADE Creative Services, Jersey City NJ Client: E*TRADE
Springfield VA Title: May The 4th Be With You Micro Recruitment Campaign Market Strategy Title: iOS App Relaunch Campaign Art Directors:
Art Director: Brooke Yaeger Design and Illustration: Amanda Phimmasone, Michael Hovsepian, Eric Harris Copywriter: Michael Popa
JT Threlfall, Rae Cantrell, Lauren Rose
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Design Firm: GAF/Creative Design Services, Parsippany NJ Title: Storm Initiative Design Firm: GAF/Creative Design Services, Parsippany NJ Title: Talk To
Campaign Creative Director: Carlos Caicedo Art Director: Michael Comiskey GAF First Creative Director: Carlos Caicedo ACD: Don Miller Art Directors:
Designers: Antoinette Prioletti, Chris Gazzo Senior Manager Creative Design: Matt Neilan, Michael Comiskey Writers: Donald Kilcoyne
Natalie Cruz Writer: Don Kilcoyne Retoucher: Richard Toonkel Senior Manager Creative Design: Natalie Cruz Retoucher: Richard Toonkel
Account Manager: Jennifer Belthoff Account Manager: Kenya Hegazy
Design Firm: GAF/Creative Design Services, Parsippany NJ Title: HDZ Internet Design Firm: Green Mountain Energy, Houston TX Title: CO2 Calculator
Creative Director: Carlos Caicedo ACD: Don Miller Art Directors: Matt Neilan, Designer: Kendall Dittmar Copywriter: Caitlin Greenwood
Michael Comiskey Writers: Donald Kilcoyne, Frannie Melville
Senior Manager Creative Design: Natalie Cruz Retoucher: Richard Toonkel
Account Manager: Kim Bistromowitz
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Design Firm: Manual Labor Studio, Brooklyn NY Title: Website Redesign and Design Firm: MITRE, McLean VA Title: MITRE Internal Strategic Communications
Branding Art Director: Samantha Choi Designers: Kenny Doss, Dani Kennedy, Website Art Director: Ed Foster Designer: Aaron Tuttle
Sameehan Patel Copywriter: Nadia Basil Strategy: Todd Cadley
Design Firm: MITRE, McLean VA Title: MITRE Website Redesign Design Firm: Ortho Clinical Diagnostics, Lawrenceville NJ Title: Lab Week
Art Director: Ed Foster Designer: Lee Parnell 2020 Social Campaign Art Director: Rob Adams Copywriter: Rob Adams
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Design Firm: PenFed Credit Union Marketing, McLean VA Client: PenFed Design Firm: Phelan Family Brands, Bonita Springs FL Client: Stone
Credit Union Title: Auto Refinance Animated Digital Ad Art Director: Crab Festival Title: I Got Stones Snapchat Filter Art Director: Kevin Rooney
Kelly Clasen Designer: Mariela Fuson Director: Christine Janaske Designer: Logan Westley
Project Manager: Morgan Vaughan Brand Manager: Lee Burlison
Design Firm: Robert Half Global Creative, San Ramon CA Client: Robert Half Design Firm: Robert Half Global Creative, San Ramon CA Client: The Creative
Title: #Juneteenth Social Art Director: Fede Abrahams Designer: Allison Group Title: #Juneteenth Social Art Director: Fede Abrahams Designers: Allison
Bosworth, Erinn Larsen Copywriters: Michael Weiss, Robert McCauley Senior Bosworth, Erinn Larsen Copywriters: Michael Weiss, Robert McCauley Senior
Creative Director: Stephnee Leathers Marketing Manager: Julie Plonk Social Media Creative Director: Stephnee Leathers Marketing Manager: Julie Plonk Social Media
Team: Justin Cross, Jennifer Corbridge Project Manager: Laura Donohoe Team: Justin Cross, Jennifer Corbridge Project Manager: Laura Donohoe
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Design Firm: Scantron, Eagan MN Title: The Domino Effect Digital Banners Design Firm: T. Rowe Price, Owings Mills MD Title: Workplace Homepage
Designer: Bonni Graham Gonzalez Creative Director: Jason Howard Redesign Design Lead: Kris Olson Sr. UX Designer: Christine Maggi
Marketing Director: Bonni Graham Gonzalez Content Strategist: Leanne Petti
Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX Design Firm: The Word & Brown Companies, Orange CA Client: CHOICE
Client: Public Relations & Marketing Title: Holiday E-Cards Series Art Director: Administrators/CaliforniaChoice Title: Anthem Launch Studio Director:
Paul Quinones Designer: Paul Quinones Illustrator: Paul Quinones Homer Villegas Marketing Manager: Rikki Nedelkow Marketing
Administrator: Noe Villasenor Executive VP, Marketing: Polly Neves
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AMERICAN INHOUSE DESIGN AWARDS | LOGOS + SYMBOLS
Design Firm: ACS Publications/CreativeLab, Washington DC Client: Design Firm: American Bar Association/ABA Creative Group, Chicago IL
ACS Publications Title: ACS Editors Summit Logo Art Director: Kenneth Phan Client: ABA Journal Title: Women and The Law Logo Art Director: Sara Wadford
Designer: CreativeLab Designer: Sara Wadford
Design Firm: BARK, New York NY Title: BARK Bright Dental Art Director: Design Firm: Brewer, Aurora IL Title: Move The Needle Logo
Vivien Heo Designer: Vivien Heo Photographer: Steven Zeswitz Art Director: Timothy Schmoll Designer: Celina Rossi
Illustrator: Vivien Heo Copywriter: Ian Hosking Motion Graphics: Will Herring
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Design Firm: Cepheid, Sunnyvale CA Title: 2020 Global Sales Meeting Logo Design Firm: Convergent Science, Madison WI Title: Hug Your Engine Logo
Art Director: Jared Tipton Designers: Bijal Patel, Kristin Bialaszewski Art Director: Daniel Goscha Designer: Antigone Grace
Design Firm: Equitable In-House Agency, Charlotte NC Client: Equitable Design Firm: Kraus Marketing, Morristown NJ Title: Forty Pints at 40 Pine
Title: Equitable Resource Group Icons Art Director: Linda Humphrey Street Art Director: Bohdana Komichak Designer: Erik Nowicki
Designers: Kelly Hough, Michael Wilson Creative Director: Nicholas Kraus
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Design Firm: Manual Labor Studio, Brooklyn NY Title: Manual Labor Branding Design Firm: Mizuho Americas Creative Services, Forest Hills NY
Sticker Pack Art Director: Samantha Choi Designer: Kenny Doss Client: Mizuho Corporate Communications & Marketing Title: ERG Identity &
Logo Exploration Designer: Cynthia Yin Brand Strategy and
Creative Direction: Joseph Santa
Design Firm: MNI Targeted Media Inc. | Creative Studio, Stamford CT Design Firm: NJ Designs, Sparks NV Title: NJ Designs Logo Design
Client: MNI Targeted Media Inc. Title: 2020 Sales Theme Art Director: Natalie Ede Designer: Natalie Ede
Art Director: Lauren Melillo Designers: Amanda Wenger, Henry Olstein
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Design Firm: Orange County Sanitation District (OCSD), Public Affairs Design Firm: Prime Therapeutics Creative Services, Eagan MN
Department, Fountain Valley CA Title: 65 Years Anniversary Logo Client: Prime Therapeutics Title: Innovation Lab Logo Art Director: Nils Oiseth
Art Director: Gregg Deterding Designer: Isai Carrillo Designer: Jerry Stenback Project Managers: Connie Krell, Anna Rechtzigel
Design Firm: Simplify Compliance, Creative Services, Brentwood TN Design Firm: Vanguard, Corporate Communications Design, Malvern PA
Title: BLR Logo Design Art Director: Doug Ponte Client: Conference & Events Planning Title: Partnership Day Identifier
Designer: Matthew Leake Illustrator: Matthew Leake Copywriter: Carrie Fite
Project Management: Donald Foote
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Design Firm: Yale New Haven Health Creative Team, New Haven CT
Title: Healthier Together Wordmark
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AMERICAN INHOUSE DESIGN AWARDS | MOTION DESIGN
Design Firm: Asurion, Creative Solutions, Leesburg VA Client: Sprint Design Firm: Asurion, Creative Solutions, Leesburg VA Client: Home+
Title: Sprint Complete Storage Video Copywriter: Mike Melone Title: Home+ Training Videos Creative Director: John Elter Asst. Creative
Creative Director: John Elter Senior Art Director: Paul Garber Director: Bonnie Sager Art Director: Yahui Chang Designer/Animator: JiYe
Project Manager: Lauren Carver Marketing Manager: Julie Hoerrmann Chung Copywriter: Matthew Nanes Project Manager: Chris Goodwin Marketing
Managers: Matt Russo, Scott Schuette Video Production: Brainstem Digital
Design Firm: FoodScience Corporation, Williston VT Title: VetriSCIENCE® Design Firm: I-CAR, Hoffman Estates IL Title: 2020 I-CAR Conference Opening
Pinchers™ Video Designer: Amber Webster Copywriter: Jon Krouner Video Art Director: Jeff Carlson Designer: Jason Goebel
Video Editing/Animation/Videography: Emir Horzovic Copywriter: Elizabeth Prosser
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Design Firm: LMI, Tysons VA Title: LMI Employee Core Values Video Design Firm: Nourison Marketing Department, Saddle Brook NJ Client:
Art Director: Theresa Koenig Creative Direction: Theresa Koenig Nourison Title: Aloha Video Senior Graphic Designer: Sabina Mroczko
Design and Production: Westley Eldredge Graphics Support: Andrew Miller Digital Design Manager: Justin Troust Marketing Director: Giovanni Marra
Design Firm: Parsons - Core Creative, Chicago IL Client: Parsons Corporation Design Firm: Prime Therapeutics Creative Services, Eagan MN Client:
Title: Grid Armor Video Creative Director: Kathy Sara Designer: Abby Jeuell Prime Therapeutics Title: Sales Presentation Video Art Director: Ron Brant
Multimedia Designer: Lena Goodnough Brand SME: Elizabeth Clark Designer: Mike Rupert Photographer: Mike Rupert Copywriters: Nancy
Multimedia/3D Visualization Manager: Paul Pilewski Mandela, Matt Connell Project Managers: Connie Krell, Anna Rechtzigel
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AMERICAN INHOUSE DESIGN AWARDS | MOTION DESIGN
Design Firm: Protiviti Global Creative, San Ramon CA Client: Protiviti Design Firm: PSCU | Company Man, St Petersburg FL Title: PSCU
Title: Season’s Greetings from Protiviti 2019 Art Director: Samantha Bohn Member Journey Video Art Director: Ami Scheidler Designer: Ami Scheidler
Designer: Samatha Bohn Copywriter: Mike Hall Senior Creative Director: Illustrator: PSCU Marketing Department/Company Man
Stephnee Leathers Production Designer: Ramandeep Singh
Project Manager: Lewis Hawkins
Design Firm: Society for Human Resource Management (SHRM), Alexandria VA Design Firm: T. Rowe Price, Owings Mills MD Title: Client Forum
Client: SHRM Education Title: SHRM People Manager Qualification (PMQ) Welcome Video Art Director: Leigh Gunning Designer: Ali Walton
Demo Designer: Martin Nera Illustrator: SweetRush Copywriter: Liz Fitzgerald Copywriter: Paul Martin Video Director: Scott Meyers
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Design Firm: T. Rowe Price, Owings Mills MD Title: Augmented Reality Design Firm: TechTarget Creative Services, Newton MA Client: TechTarget
Promotional Video Creative Director: Julie Zerivitz Art Director: Leigh Gunning Title: Activity Matters: How Sales & Marketing Can Thrive
Designer: Ali Walton Copywriter: Paul Martin Creative Director: Chuck Provancher Art Director: Scott Keosung
Copywriter: John Steinert
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AMERICAN INHOUSE DESIGN AWARDS | PACKAGING
Design Firm: Corporate Image, Des Moines IA Title: Experiential 2-Sided Drop Design Firm: Fetzer Vineyards, Healdsburg CA Title: 1000 Stories 1.5L Handle
CI RIGIDBOX Art Director: Michele Choate Designer: Greg Valentine Cabernet Sauvignon Package Design Art Director: AAron Woolsey
Designer: AAron Woolsey Photographer: Bruce Shippee
Design Firm: FoodScience Corporation, Williston VT Title: PetNaturals® Heart- Design Firm: FoodScience Corporation, Williston VT Title: PetNaturals®
ibles™ Packaging Designer: Amber Webster Copywriter: Jon Krouner Impawsibly Good Treats Packaging Designer: Amber Webster
Copywriter: Jon Krouner
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Design Firm: GAF/Creative Design Services, Parsippany NJ Title: Timberline Design Firm: Medi-Weightloss InHouse Graphics Department, Tampa FL Client:
HDZ Packaging Creative Director: Carlos Caicedo Art Director: Michael Medi-Weightloss Title: Signature Products Package Design Series Art Director:
Comiskey Designer: Carol Monza Photographer: Richard Toonkel Heather Caplin Designers: Wendy Zuniga, Camila Hernandez, Haley Eberly
Senior Manager Creative Design: Natalie Cruz Photographer/Retoucher: Photographers: Heather Caplin, Haley Eberly Copywriter: Erica Martinez
Richard Toonkel 3D Renderings: Carol Monza Project Manager: Donald Jackson
Design Firm: National Grid Creative Services, Medway MA Design Firm: Novamex, El Paso TX Title: Fiesta Pack - Jarritos®, Sangria Señor-
Title: Agri-Business Program Seed Packets Art Director: Heather Thompson ial®, Mundet® Art Director: Ariadne Willis Designer: Ariadne Willis
Designer: Lori Taraborelli
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Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo
Title: Stubborn Soda Cans Designer: PepsiCo Design & Innovation Title: LIFEWTR Series 7: Art Through Technology
Designer: PepsiCo Design & Innovation
Title: Pepsi x EXPO 2020 Designer: PepsiCo Design & Innovation Title: Sunbites Healthier & Lighter Bites (China)
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Title: Lipton Avant-Garde LTO Designer: PepsiCo Design & Innovation Title: Tazo Refresh Designer: PepsiCo Design & Innovation
Title: Pepsi 60 Years Ltd Ed Cans Designer: PepsiCo Design & Innovation Title: Mirinda Unexpected Combo Summer LTD
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Title: Doritos Rainbow (Mexico) Designer: PepsiCo Design & Innovation Title: 7UP Mo7ito Grapefruit Branding and VIS
Design Firm: ProAmpac’s Design And Sample Lab (DASL), North Hampton NH Design Firm: Spectrum Brands – Global Pet Care and Home & Garden, Earth City
Client: ProAmpac Title: ProActive Recyclable Paper Bags Art Director: DASL MO Client: Spectrum Brands Global Pet Care Title: Good ‘n’ Fit® Long-Lasting
Team DASL Industrial Designer: Ila Vaughn VP Global App & Innovation Devel- Chews Designer: Spectrum Brands Communications/Creative Team
opment: Sal Pellingra Innovation Intern: Nicole Rinderle
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Design Firm: Spectrum Brands – Global Pet Care and Home & Garden, Earth Design Firm: Spectrum Brands – Global Pet Care and Home & Garden, Earth
City MO Client: Spectrum Brands Global Pet Care Title: DreamBone® Holiday City MO Client: Spectrum Brands Global Pet Care Title: Wild Harvest® Ad-
Dog Treats Designer: Spectrum Brands Communications/Creative Team vanced Nutrition Bird and Small Animal Food Designer: Spectrum Brands
Communications/Creative Team
Design Firm: Spectrum Brands – Global Pet Care and Home & Garden, Earth Design Firm: Studio@doTERRA, Pleasant Grove UT Client: doTERRA
City MO Client: Spectrum Brands Home & Garden, The Fountainhead Group Title: Yarrow|Pom Package Design Designer: Kurt Gray
Title: Black Flag™ Propane and Electric Foggers Designer: Spectrum Brands
Communications/Creative Team
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Design Firm: Studio@doTERRA, Pleasant Grove UT Client: doTERRA Design Firm: Studio@doTERRA, Pleasant Grove UT Client: doTERRA
Title: Volo Onyx Package Design Designer: Kurt Gray Title: Precious Florals Package Design Designer: Kurt Gray
Design Firm: Topco Associates LLC Creative Services, Elk Grove Village IL Design Firm: Topco Associates LLC Creative Services, Elk Grove Village IL
Client: Topco Associates LLC Title: Crav’n Flavor Children’s Crackers Client: Topco Associates LLC Title: Crav’n Flavor Cookies Art Director:
Art Director: Brian Carron Lead Designer: Jorjann Howell Designer: Mindy Sys- Brian Carron Lead Designer: Kara Fleming-Ward Designers: Jorjann Howell,
ter Photographer: DeForest Creative Group Illustrator: John Poll Terrence Tong Illustrator: John Poll Production: Everett Naka, Robin Heiser
Production: Judy Driscoll, Robin Heiser
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Design Firm: Topco Associates LLC, Creative Services, Elk Grove Village IL
Client: Topco Associates LLC Title: Crav’n Flavor Refrigerated Cookies
Art Director: Brian Carron Lead Designer: Kara Fleming-Ward
Designers: Jorjann Howell, Terrence Tong, Mindy Syster
Photographer: DeForest Creative Group Production: James Deeb
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AMERICAN INHOUSE DESIGN AWARDS | P-O-P, DISPLAYS + SIGNS
Design Firm: D186/ Walgreens In-house Creative Team, Deerfield IL Design Firm: Bottomline Technologies Creative Team, Portsmouth NH
Title: 2020 Valentine’s Day In-Aisle Creative Art Director: Nikki Andersen Title: Microsoft Users Group Summit Campaign Art Director: Phil Davis
Senior Copywriter, Design Trends: Hillary A. Lichtenstein Designers: Matthew Bonneau, Kendall Vocca
Design Firm: E*TRADE Creative Services, Jersey City NJ Client: E*TRADE Cor- Design Firm: Equitable In-House Agency, Charlotte NC Client: Equitable
porate Services Title: Directions Conference Onsite Examples Art Director: An- Title: Equitable National Sales Meeting Art Director: Linda Humphrey
thony Boskinis Copywriter: Kevin Scollan Designers: Lesley Childers, Renee Brown, Rebecca Bradley
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Design Firm: GAF/Creative Design Services, Parsippany NJ Title: GAF IBS and Design Firm: GAF/Creative Design Services, Parsippany NJ Title: GAF Interview
IRE Tradeshow Booth Creative Director: Carlos Caicedo ACD: Don Miller Room Creative Director: Carlos Caicedo Art Director: David Shin
Art Director: Don Miller Designers: Michael Comiskey, Antoinette Prioletti, Designer: Antoinette Prioletti Senior Manager Creative Design: Natalie Cruz
Angelico Calello Photographers: Greg Miller, Jeff Herbert, Kiko Ricote Writers: Retoucher: Richard Toonkel
Donald Kilcoyne, Frannie Melville Senior Manager Creative Design: Natalie Cruz
Retoucher: Richard Toonkel Account Manager: Kim Bistromowitz
Design Firm: GAF/Creative Design Services, Parsippany NJ Title: Timberline HDZ Design Firm: Lookout, Inc., San Francisco CA Title: Lookout Booth at RSA
IRE Pedestal Creative Director: Carlos Caicedo Art Director: Michael Comiskey Conference 2020 Art Director: Muhamed Causevic Designer: Nam Bui
Designer: Angelica Calello Copywriter: Chris Lynch Writer: Donald Kilcoyne Copywriters: Chris Hazelton, Michael Banic Data & Digital Support:
Senior Manager Creative Design: Natalie Cruz Retoucher: Richard Toonkel Vikram Talware, Gary Walker Fabrication: Czarnowski Collective
Account Manager: Kim Bistromowitz
G D U S A 107
Design Firm: Postal Center International (PCI) Creative Department, Weston FL Design Firm: Prime Therapeutics Creative Services, Eagan MN
Title: PCI Environmental Graphics Art Director: Lisa Cuervo Client: Prime Therapeutics Title: Digital Sign Communications
Designer: Lisa Cuervo Photographer: Nick Cuervo Art Director: Nils Oiseth Designers: Nils Oiseth, Stacy Berndt
Design Firm: RentPath Creative Services & Events, Atlanta GA Client: RentPath Design Firm: Ryan Companies US, Inc., Minneapolis MN Title: City Center
Title: NAA Exhibit Art Director: Frank Jones Designers: Steven Butler, Environmental Graphics Art Director: Chelsea Gusek Designer: Tony Silvers
Brian Broxton, Ron Stephens Photographers: Bradford Armstrong, Copywriter: Tony Silvers
JoAnne Gorski, Ben Tederstrom Project Manager: Sandi Jenkins
108 G D U S A
Design Firm: Ryan Companies US, Inc., Minneapolis MN Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX
Title: Brand Activation For Confidential Client Art Director: Jamie Jansen Client: Trinity River Campus Title: I AM A MAN Exhibit Banners Art Director:
Designer: Chelsea Gusek Keely Edwards Designer: Arturo Martinez Illustrator: Arturo Martinez
Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX
Client: Trinity River Campus Student Services Title: Strong Indigenous Women, Client: Trinity River Campus Student Activities Title: Women’s History Month:
Indigenous World Environmental Graphics Art Director: Keely Edwards Valiant Women of the Vote Environmental Graphics Art Director: Kelsey Higley-
Designer: Keely Edwards Illustrator: Keely Edwards Griffith Designer: Kelsey Higley-Griffith Illustrator: Kelsey Higley-Griffith
G D U S A 109
Design Firm: Vecna Technologies, Burlington MA Title: HIMSS Trade Design Firm: WarnerMedia Marketplace Image, New York NY
Show Project Art Director: Cheryl Forziati Designer: Cheryl Forziati Client: WarnerMedia Ad Sales Title: The Art of Storytelling Art Directors:
Marketing: Julie Machnik Adrienne Klein, Peter Millen, Evan Mathews Designers: Aly Hawana,
Sharon Wu, Joy Whitley, Cedric Boismain Copywriter: Adrienne Klein
Fabrication: Warner Bros. Design Studio, Eloy Antunez, Adam Forman
Design Firm: WarnerMedia Marketplace Image, New York NY Client: WarnerMedia Design Firm: WebMD Health Services, Portland OR Title: Table Top Banners
Ad Sales Title: Environmental Design & Installation For 30 Hudson Yards NYC Art Director: Nicole Cornett Designer: Kelly Bieksha Illustrator: Kelly Bieksha
Art Director: Peter Millen Designers: Joy Whitley, Cedric Boismain, James Chang, Project Manager: Evan Smith Senior Events Marketing Manager: Julie Mallory
Aly Hawana, John Lefteratos, Sharon Wu Mural Artists: VIZIE, 2Alas,
Hueman, Brendan Monroe, Bisco Smith, Chad Lauffer Fabrication &
Production: Jakub Durkoth, Craig McNabb, Jim Priest, Toan Staples, Pop Up
Masters/Kenyon Smith, Color X Luludi Project Managers: Leslie Silver,
Erin Koval Team Leaders: Cliff Selover, Allison Radzin Executive Sponsors:
Amanda Turnbull, Michael Tatum
110 G D U S A
Design Firm: Zimeng Wang, Boston University, Allston MA Title: A Banned

Exhibition Designer: Zimeng Wang Photographer: Zimeng Wang
Professors: Kristen Coogan, Yael Ort-Dinoor
G D U S A 111
AMERICAN INHOUSE DESIGN AWARDS | POSTERS
Design Firm: American Bar Association/ABA Creative Group, Chicago IL Design Firm: BMI - Broadcast Music, Inc., New York NY Title: Sonidos Alternos
Client: Law Practice Management Title: TECHSHOW 2020 Posters Poster Designer: Jeff Gilligan Creative Director: Jeff Gilligan
Art Director: Elmarie Jara Designer: Elmarie Jara
Design Firm: NCTM Creative Services, Reston VA Client: National Council of Design Firm: Pavone Marketing Group, Wyndmoor PA Title: Working From Work
Teachers of Mathematics Title: Centennial Timeline Poster - A Guide in 2020 Posters Art Director: Courtney Polidoro
Art Director: Scott Rodgerson Designer: Pattie Covert Copywriter: Michael Deegan
112 G D U S A
Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX Design Firm: Tarrant County College District/Graphic Services, Arlington TX
Client: Trinity River Campus Student Activities Title: 3 On 3 Volleyball Client: Southeast Campus Student Development Services Title: Digital
Tournament Posters Art Director: Jeffery Diehl Designer: Jeffery Diehl Mindfulness Posters Art Director: Keith Meloy Designer: Keith Meloy
Illustrator: Jeffery Diehl Illustrator: Keith Meloy
Design Firm: Tarrant County College District/Graphic Services, Fort Worth TX Design Firm: The Word & Brown Companies, Orange CA Title:
Client: Trinity River Campus Title: Adjusted Lens: Imaging Blackness Posters The Word & Brown Companies Finance Mission Statement Poster
Art Director: Arturo Martinez Designer: Arturo Martinez Studio Director: Homer Villegas
G D U S A 113
AMERICAN INHOUSE DESIGN AWARDS | POSTERS
Design Firm: University of Massachusetts Boston, Boston MA Client: UMass Design Firm: WebMD Health Services, Portland OR Title: Weight Management
Boston Performing Arts Department Title: Beethoven at 250 Years Poster Coaching - Positively Me Art Director: Nicole Cornett Designer: Cindy Burger
Art Director: Rose Coveney Designer: Rose Coveney Illustrator: Cindy Burger Copywriter: Pete Latriano Project Manager:
Promotion Manager/Writer: Bill Doncastor Evan Smith Senior Marketing Manager
114 G D U S A
AMERICAN INHOUSE DESIGN AWARDS | PRESENTATIONS
Design Firm: National Grid Creative Services, Medway MA Design Firm: Valero Energy Corporation, San Antonio TX Title: Valero Company
Title: National Grid Clean Energy Presentation Art Director: Heather Thompson Overview Presentation Designers: Christine Malone, Darrell Ball
Designer: Lori Taraborelli
G D U S A 115
AMERICAN INHOUSE DESIGN AWARDS | PUBLIC SERVICE + PRO BONO PROJECTS
Design Firm: Grand Valley State University, Grand Rapids MI Title: Poetry on
The Rapid Art Director: Vinicius Lima Designer: Vinicius Lima Authors: Patri-
cia Clark, Dan Gerber, Amorak Huey, Aimee Nezhukumatathil, W. Todd Kaneko,
Keith Taylor, Ander Monson Project Coordinators: Monica Johnstone, Brian
Bickford Curation: Patricia Clark
116 G D U S A
AMERICAN INHOUSE DESIGN AWARDS | SALES PROMOTION + SALES KITS
Design Firm: Asurion, Creative Solutions, Leesburg VA Client: Verizon Design Firm: Asurion, Creative Solutions, Leesburg VA Client: Verizon
Title: Secret Agent Campaign Creative Director: John Elter Art Director: Title: Verizon In-Store Pilot: Rep Tool Creative Director: John Elter Associate
Amy Latham Senior Designer: Francisco Viera Senior Copywriter: Tricia Loftis Creative Director: Davide Allegra Project Manager: Christine Goodwin
Project Manager: Chris Goodwin Marketing Managers: Vidya Amin, Matt Allare Copywriter: Mike Melone Marketing Manager: Vidya Amin
Design Firm: Best Version Media, De Pere WI Title: Monthly Leave Behind Design Firm: CoorsTek Inhouse Creative Services, Golden CO Client:
Designer: Nhi Poss Commercial Team Title: Ceramics eBook, Print and Social Media Campaign
Art Director: Anthony Bryant Designer: Matthew Macomber
G D U S A 117
AMERICAN INHOUSE DESIGN AWARDS | SALES PROMOTION + SALES KITS
Design Firm: Equitable In-House Agency, Charlotte NC Client: Equitable Design Firm: Litehouse Design Team, Sandpoint ID Client: Litehouse,
Title: SCS Suite: Brochure and Carrier Art Director: Linda Humphrey Designers: Kroger and Nature Sweet Title: Simple Salad Solutions Promotion
Leanne Scala Pugh, Josh Branson, Michael Wilson, Christine Pearson Art Director: Kathy Weisz Designer: Amber Sirk Photographer: Amber Sirk
Design Firm: Litehouse Design Team, Sandpoint ID Client: Litehouse Marketing Design Firm: Litehouse Design Team, Sandpoint ID Client: Litehouse Marketing
Title: Appy Holidays Promotion Art Director: Kathy Weisz Title: Do Good Eat Good Promotion Art Director: Kathy Weisz
Designer: Lindsey Kuhn Photographer: Crowded Kitchen Designer: Amber Sirk Video: Gwen Le Turtour
118 G D U S A
Design Firm: Litehouse Design Team, Sandpoint ID Client: Litehouse Marketing Design Firm: Prime Therapeutics Creative Services, Eagan MN Client: Prime
Title: Ranch To The Rescue Promotion Art Director: Kathy Weisz Therapeutics Title: True Cost Digital Download Art Director: Ron Brant
Designer: Amber Sirk Video: Gwen Le Turtour Designer: Stacy Berndt Copywriters: Nancy Mandela, Matt Connell
Production Designers: Tim Fink, Jack Jerome, Susie Patterson
Design Firm: Prime Therapeutics Creative Services, Eagan MN Client: Design Firm: VF Workwear, Nashville TN Client: National Parks Services
Prime Therapeutics Title: RFP Executive Summary Art Director: Nils Oiseth Title: NPS Uniform Engagement Campaign Art Directors: Tommy Upson, Wendy
Designer: Nils Oiseth Production Designers: Tim Fink, Jack Jerome, Stamberger Designer: Wendy Stamberger Photographers: John Walker Photography
Susie Patterson Project Managers: Connie Krell, Anna Rechtzigel (model images), National Parks Service, Harpers Ferry Center (archival center,
vintage photography) Marketing Team & Project Managers: Ian Kinkaid,
Gwen Pettiford, Aimee Say, Phil McGann, Taylor Fly, Jessica Slaughter,
Bryan Adams Client Representatives: Ramie Lynch, Uniform Program Manager,
National Parks Service, Harpers Ferry Center
G D U S A 119
AMERICAN INHOUSE DESIGN AWARDS | SURFACE + FLEET GRAPHICS
Design Firm: Allina Health Brand Expression, Minneapolis MN Design Firm: Children’s Hospital Colorado, Aurora CO Client: Healthy Hospital
Client: Allina Health EMS Title: Allina Health Ambulance Redesign Title: Healthy Roots Truck Designer: Kate Nelson
Art Director: Nicholas Bartman Designer: Teresa West Director of
Brand Expression: Signe Peterson
120 G D U S A
August 2020 Comments Impo_feb news play 8/20/20 10:31 PM Page 121
ELIMINATE RACIAL BIAS IN BRANDING

ELLE MORRIS
that’s culturally unnatural so you won’t get fired? The idea

that any American had to experience any of these situations
was appalling to almost everyone. There was shame and dis-
belief that our Black friends and family had been living a
parallel life — one that we see and another that we did not
or chose not to see — which was difficult and constantly
filled with fear and indignity. How could we have all been so
entitled and blind for so long?
THE BRANDS WE LOVE
Pepsi did it first. In a radical but righteous move, Pepsi

announced that it was dropping the brand name and image
of the Aunt Jemima brand because of racial bias. That move
sent a shock wave through the marketing and design com-
munity. If Pepsi was doing this, then certainly other brands
like Uncle Ben’s, Cream of Wheat and Mrs. Butterworth’s
should do the same thing. Most followed suit with announce-
ments later in the week and at a minimum committed to
review their brands through a racially biased lens.
After George Floyd was killed by a police officer
on May 25, 2020, this country came to the The shocking part was the protest that came from White
brutal awakening that there are two Americas: people about their beloved Aunt Jemima going away. “I don’t
the America that white Americans live in understand. I thought it was just somebody’s Aunt. I don’t see
a slave there.” “This is political correctness gone too far,
and the America that Black Americans and
people are seeing racism in syrup.” “I always heard the
everyone else lives in. woman on the bottle was paid millions for her recipe and
Black Lives Matter (BLM) gained thousands of white protes- helped impoverished black people. So, taking it off is an
tors overnight and the country finally seemed to unite against insult to her.” If I shared every discussion I had with White
the racially motivated violence that has terrorized Black friends on this topic, we’d be here all day.
Americans since their ancestors arrived on this continent. In
conjunction with this, there seems to finally be a movement I think the most telling question and response was this from
to acknowledge and begin the hard work of eliminating sys- a mutual friend of mine and my husband, Ed, who is Black.
temic racism in our society.
“Does Ed have a problem with this?
The George Floyd incident caused deeper reflection in White ”Me: “Yes, he does. He’s always hated the Aunt Jemima
Americans. Questions were posed that shook White people package.”
to their core: How would you feel if your 12-year-old son was
shot and killed by police while playing with a plastic gun in Friend: “He’s never said anything to me in the 20 years I’ve
the park? When you shop are you followed around a store to known him.”
see if you’re going to steal anything? Are your beauty and

Me: “No, of course he didn’t, because Black people have
grooming products locked up by retailers (so the only way
accepted this type of racial portrayal and discrimination since
you can consider them is if the retailer unlocks the case for
the beginning of time. What good would it do him to com-
you)? Do you have to have a “talk” with your adolescent
plain to his White friend about it?
children about how to behave with law enforcement so they
don’t get killed? Do you have to wear your hair in a style ”Friend: “I never thought about it that way.”
G D U S A 121
ELIMINATE RACIAL BIAS IN BRANDING

DESIGN NEEDS TO LEAD to show Americans how “authentically Latin” a product is.
“I never thought about it that way.” Those words pretty much Images of Uncle Jose with the floppy Mexican hat and huge
sum up the marketing and design community with regard to moustache, Tio Juan with his outlandishly Latin facial charac-
using racial stereotypes on packaging. There’s a reason teristics, Manuelita with the provocative gaze and off the
why Uncle Ben is still on the rice package. And a reason shoulder blouse, Rosalita with her big floppy hat on. Do we
Mrs. Butterworth is still shaped like a “Black Mammy.” And really need to show racial stereotypes of any people in our
yes, there’s a reason that Rastus is still on the Cream of brands? Aren’t we more creative than that? Isn’t a bit lazy to
Wheat package. rely on those ancient design tropes to communicate to con-

sumers? We are all smart. We are worldly. We have the Internet.
Slave narratives for food have been so culturally accepted by Culture has never been more accessible. We must start lever-
Americans that it demanded a huge act of violence in the year aging creativity and narrative to build compelling brand stories
2020 be the catalyst for change. The amendment to end and stop relying on visual and verbal stereotypes to tell a
slavery was passed in 1865. It took one hundred and fifty-five brand story. We must also lean into creatives who come from
years for America to realize using slave narrative and imagery these cultures and will have the insights to represent them au-
in branding is NOT OK. For those who don’t know, slave thentically and call us out on it when we culturally appropriate.
cooking was the gold standard in the old South. Once slavery
was eliminated, whites who couldn’t afford Black help, were WHAT’S NEXT
longing for the old recipes that the slaves had prepared. Let’s commit as a Design community to look at things in a
Food companies were smart enough to meet this need by perspective that is different than our own.Things we can do
buying recipes for small amounts of money from former slaves right now:
(no, the former slaves didn’t become millionaires) and some-
times using them and their imagery to sell the product – i.e., • Hire people of color for influential roles and value their
Aunt Jemima leveraged Nancy Green as the face and voice perspective
of the brand for years. Over time, other women modeled for
• Enable broader perspectives in decision making
the package for a more “updated” look.
• Accept and get used to your own discomfort as a White
As Design leaders, we need to show consumers that these person — things are going to be very different now
brands will be just as compelling, just as delicious and just • Read everything you can on how to actively shift to a racially
as trusted, with a new narrative and a new design. We can equitable society (Uprooting Racism: How White People Can
pay homage to Black culture with dignity in our approach. Work for Racial Justice by Paul Kivel, Witnessing Whiteness
We don’t have to “white wash” the brand but can represent by Shelly Tochluk and Why are all the Black Kids Sitting
the narrative and appropriate imagery with respect. This will Together in the Cafeteria by Beverly Daniel Tatum are
require insight from ALL consumers and design firms that know good books).
how to leverage the insight appropriately using creatives with
diverse racial backgrounds. Let’s recruit and hire more minority designers to help under-
stand what’s culturally biased and what’s not. Let’s leverage
We also can’t stop with these brands. As a Cuban American, creativity and design to solve this problem and do our part
I am highly sensitive to the “Latin” characters that are used to end systemic racism.
ELLE MORRIS is founder and CEO of SnapDragon Branding Design Consultancy, a minority and women-owned and led firm. She is Irish Cuban and her husband of over 20 years
is Black. Morris has been working in the Black Beauty Care segment since 2002 when she was a team member for the Pantene Relaxed & Natural launch while with LPK. She
also led work on Fashion Fair Skin and Makeup as well as Latina-based insights for Beauty Retail while at LPK. She and SnapDragon created the Just for Me Curl Peace design
(a GDUSA award winner) and the Queen Helene redesign in 2019. Being Latina with bi-racial family has compelled Morris to speak to the industry since 2009 about African Amer-
ican and Latina beauty consumers, the difference in habits and practices and the unmet needs of these consumers. The firm draws upon designers and marketers with culturally
appropriate backgrounds for work and leverages their expertise to bring consumers the brands that they love with beauty and cultural meaning.
122 G D U S A
POLITICIANS WAKE UP TO THE POWER OF DESIGN

CHARLES NIX
portantly, Decimal is new to the political landscape; Biden’s

campaign is the first to use it for political messaging.
Biden, of course, isn’t alone in using design to amplify

his message and convey ethos in the process. Politicians
are realizing there’s a powerful connection between typo-
graphic voice and one’s actual voice. Through typography
and other elements of visual identity, candidates are brand-
ing themselves in novel ways. By setting aside old-fashioned
design tropes, these campaigns are separating themselves
from the past and creating authentic connections to 2020
voters. Political design is evolving to better represent
diverse voices of candidates and communicate with citi-
zens seeking change.
THE NEW JOHN HANCOCK
In recent years, candidates like Elizabeth Warren of

With less than one hundred days until U.S. Massachusetts and Bill Lee of Tennessee have opted to
elections, local and national candidates include stylized signatures in their branding to convey
friendliness and humanness. In her 2012 senate cam-
across the country are vying for votes with
paign, Warren used her first-name signature to supplement
bold ideas and eye-catching designs. In an a sturdy gothic caps font, acting as a sort of drizzle of icing
election year where a pandemic has curtailed on a DIN-layer-cake (DIN, of course, is an austere sans-
serif font, favored by designers for its no-nonsense, indus-
photo ops and cancelled meet-and-greets trial look. The Warren signature gives lends warmth). By
and rallies, a campaign’s digital presence is comparison, Lee’s 2018 gubernatorial campaign opted
for a sort of heaping-pile-of-roast-beef signature on a very
the only way to safely connect with voters.
thin slice of Sackers Gothic (Sackers Gothic is a wide sans-
serif font, beloved for its lighter weights and caps-and-
As more Americans engage with candidates online, polit-
small-caps style).
ical hopefuls are realizing what design enthusiasts have
long understood: a cohesive and impactful visual identity
Candidates use script typefaces and stylized signatures
is critical to a successful campaign.In recent weeks, pre-
to communicate honesty, trust and approachability. We
sumptive Democratic nominee and former Vice President
all have our own signature and we all have our handwriting.
Joe Biden made headlines by choosing two new campaign
By using this relatable form of letters, candidates hope to
typefaces, Decimal and Mercury, from Hoefler & Co. In-
create a sympathetic connection to their constituents.
tended to reinforce his 2020 campaign’s mantra of “the
However, scripts are still a sideshow to sans serifs — for
battle for the soul of the nation,” the faces are conservative
candidates of all political stripes. Big, bold, all-caps sans
and well-groomed — a shrewd choice and a stark con-
is the loudest voice in the room. And, sans serifs as support
trast to his opponent’s dissonant type and design choices.
type provide a clean and easy to read counterpoint — the
Mercury is bookish, smart and historically inflected. Dec-
calm reassurance of a plain-spoken leader.
imal is fresh and unique, but familiar. Perhaps most im-
G D U S A 123
POLITICIANS WAKE UP TO THE POWER OF DESIGN

THE COLOR AND PHOTOS OF CHANGE stantive change. From the color palette to her photograph
to her name set in a narrow, slanted, all-caps, square
After decades of red versus blue, visual identity in politics sans-serif, the design of AOC’s identity reflects her vision
is beginning to embrace the rest of the color spectrum. for her district and the country. Perhaps most importantly,
Thinking outside of the red-blue box signifies a new way it’s tailored to her constituents. It was the right message
of thinking. Unique color combinations can communicate from the right candidate in the right voice for the right
a desire to unite and can broadcast a progressive agenda. audience.
From a cynical perspective, color can also hide party affil-
iation in a geography dominated by the opposing coalition. This kind of alignment of candidate, communication and
constituents is striking when the candidate is remarkable,
Photography, an under-appreciated, underutilized art in but we can see it at work in more conservative races too.
politics, is also changing. Like color and typography, when Mike Cooney (D) and Greg Gianforte (R) are both vying
used with skill and consistency, it can powerfully shape pub- for the Montana governor’s office. Both have campaign
lic perception. There’s a world of expression to be explored graphics that speak clearly and conventionally, and both
beyond the “smile and stare straight into the camera” are, as a result, well-crafted and well-suited to their au-
school of political photography. Today, candidates are learn- dience. The end results aren’t groundbreaking, but they
ing to be more comfortable and natural in front of a camera. are good designs.There are so many great graphic design-
Casual photography and social media feeds are coming ers out there and so many great typefaces ready to give
together to further convey a candidate’s accessibility. just the right inflection to the voices of politicians, their
messages, and their genuine impulses to serve for the
ORIGINAL DESIGN FOR ORIGINAL CANDIDATES public good.
Good design for politicians is the same as good design Hope dictates that the trend is towards better candidates
generally: it connects the dots between the message, the and more original design. Hope also dictates that more of
medium, and the audience. While campaign design has us will participate in this year’s political process. Don’t
historically been abysmal or abysmally non-committal, forget to register! And please, please, don’t forget to vote!
recent elections have shown that design can have a pow-
erful impact in bringing forward new voices.
CHARLES NIX, Creative Type Director at Monotype. Nix has designed a number
of popular typefaces in the Monotype Library, including Walbaum and Hope Sans,
An iconic identity like Alexandria Ocasio-Cortez’s 2018
which received a Certificate of Typographic Excellence in the 22nd Annual Type
NY Congressional campaign, by design group Tandem, Directors Club Typeface Design Competition. He’s also designed custom typefaces
starts with an original candidate looking to create sub- for Google Noto, Progressive Insurance and the Philadelphia Museum of Art.
124 G D U S A
DIGITAL DESIGN MATTERS MORE THAN EVER

RYAN BROWN
1. Engages Audiences On A Deeper Level
Have you ever visited a website only to scroll rapidly, click

through a few pages, then close out? Chances are, that
website didn’t prioritize creativity and design. Great digital
design engages audiences while creativity helps to con-
nect with them on a deeper level through every step of
their journey — cutting down their temptation to close
out and move on to the next shiny digital distraction.
2. Communicates With Compelling Visual Stories
When we meet a new person, we want to know their story

(and the more compelling it is, the more we care). The
same goes for brands. If consumers miss the story (or
worse, if they don’t care), they’ll turn somewhere else
with a better one. As we’re designing our brand experi-
ences, it’s important to create and clearly communicate
While we’re not quite to the Matrix level of
with immersive visual stories that deliver “ah-ha” moments
living digitally, we sure do spend a lot of time around every turn.
in the digital world. Every day, we take in
thousands of brand experiences, whether we’re 3. Stands out while staying true
looking for a new pair of tennis shoes or trying

As brands strive to develop unique and interesting content,
to find the best content marketing software.
it’s crucial they also remain authentic. After all, we all
Whether we know it or not, each of those digital gravitate to that which we can relate and trust. Brands
touch-points influences our perception of and that attempt to stand out (in any way that’s not fully true)
emotions toward the brands we’re interacting with. get called out. Brands that leverage purpose and mission
as fuel for their creativity will design the digital experi-
If brands fail to deliver engaging digital touch-points, ences that dreams are made of.
they’ll fail to catch and keep our attention. Digital design
that focuses on creating immersive experiences is needed Digital touch-points are literally found everywhere in the
now more than ever. world we live — and immersive, innovative digital design
is the way forward. Due to the pandemic, a brand’s digital
For digital designers, now is the time to unleash your presence is only increasing in importance. Today, design
creativity and capture today’s modern consumer. Great focused on crafting immersive and compelling digital
digital design today: experiences has never mattered more.
RYAN BROWN is head of brand strategy at Ceros. Ryan is a frequent thinker and speaker on creative strategy and all things experiential. His previous marketing and brand
experience efforts has included work for Amazon, NFL, DreamWorks Animation, Hulu, Lincoln Motor Company, Madison Square Garden, HubSpot, Capital One, HGTV, and others.
G D U S A 125
5 WAYS TO BUILD A WORKPLACE CULTURE CREATIVES WILL LOVE

BY DIANE DOMEYER
Have you ever felt that Sunday night dread about returning to work the next day? If so, you
may have worked for a firm that doesn’t focus on fostering a strong organizational culture.
That’s when it’s easy for a work environment to spin out While these values are different for everyone, organiza-
of control. From micromanagement and workload burnout tions that encourage creativity, innovation, collaboration
to favoritism and office cliques, toxic work practices give and risk-taking are best-positioned to attract and retain
talented professionals every incentive to leave at the creative talent.
earliest opportunity.
Here are five tips that can help you build an office culture
A report on organizational culture from global staffing firm that top candidates want to be part of.
Robert Half, The Creative Group’s parent company, reveals
1. Encourage Communication and Collaboration
how job seekers are increasingly willing to turn their backs
on lucrative offers if they feel they aren’t a good fit for the Without a company culture that promotes good commu-
organization. Even now during the COVID-19 pandemic, nication and teamwork, you might be left with a group of
professionals look for employers whose values align with talented individuals that never fully gels. One way to
their own and who care about their employees. A recent prevent this is through regular team catch-ups where
survey from Robert Half showed, as a result of the pandemic, individuals talk to each other, sharing goals, challenges
60% of workers are now more motivated to work at an or- and achievements.
ganization that values its staff during unpredictable times.
126 G D U S A
Encourage team members to not only help each other in to environments where conflicts are swiftly de-escalated
moments of need, but also ask for help when they need and vigorous debate is encouraged.
it. And when they do, positively reinforce this behavior
by praising both the person who sought help and the 4. Invest In Professional Development
one who gave it.
To attract and retain top talent, prove your firm is a
place where creative professionals can grow. Whether
Whatever your communication strategy, make sure it
it’s offering mentorships, increased responsibility or
encompasses the whole team, wherever they’re based.
training in leading-edge design software, investing in
With many people working remotely due to the pandemic,
professional development shows you care about your
tools like Microsoft Teams, Slack, Google Hangouts and
staff and want them to succeed. By embracing a spirit
Zoom can help keep the conversation flowing. If you
of learning and continuous improvement, you not only
want your workforce to remain engaged and productive,
reduce staff turnover, but also end up with a highly
they need to feel connected in as many ways as possible,
skilled workforce that improves your bottom line.
including participating in text and video chats.
5. Broadcast Your Success

2. Trust Your Team — And Don’t Micromanage
Find ways to show potential hires what it’s like to work
In a healthy organizational culture, workers want managers
at your company before they apply so they can judge for
to be on their side, not by their side. Hovering over your
themselves whether they’d be a good fit.
employees’ shoulders, even virtually, can stifle productiv-
ity and drain morale. Trust your team, and give them
Ask your team to come up with attention-grabbing ways
space to use their skills and creativity.
to tell your firm’s story via social media, your website
and other channels. And whatever you produce, keep it
Trusting your staff also means embracing their willingness
real. A quirky Day in the Life of Our Art Director video
to take risks and try new approaches — including ones
may more likely appeal to experienced candidates than
that fail. If one of your designers comes up with a bril-
a slick promotion about how your company is crushing
liant pitch that’s rejected by the client, they may feel
the competition.
crushed — which is precisely the time for you to show
your appreciation of their work, reframe it as a good
Building an organizational culture isn’t a one-step
creative risk to have taken, and encourage them to learn
process. As your firm evolves, your culture needs to
from the experience and keep breaking the mold.
evolve with it. But the benchmark for success is always
be the same: If the people you most want to work for
3. Manage Conflict and Promote Debate
you are attracted to your firm and your team is happy
As long as you’re employing humans, you’ll also be and productive, you’ll create a company culture you can
resolving conflicts. Act quickly when they arise, opening be proud of.
channels of communication between any colleagues
who are at odds — and practice active listening with
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G D U S A 127
Aug 2020 reader Page_feb news play 8/20/20 10:34 PM Page 128
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august2020cover_Layout 1 8/20/20 10:45 PM Page 1

From direct mail and door hangers to ballots and beyond,

©2020 International Paper Company

The creative process takes guts.

TCG_0820_ADV_8.125x10.875_GDUSAWINNERS_NAM_ENG.indd 1 8/13/20 2:45 PM

LETTER FROM THE PUBLISHER | WELCOME TO THE INHOUSE DESIGN ANNUAL

Welcome to GDUSA’s 57th anniversary American

As we have noted before, receiving an American Inhouse Design Award is a

LETTER FROM THE PUBLISHER | WELCOME TO THE INHOUSE DESIGN ANNUAL

PARADISE NO. PROGRESS YES.

ALL IN THIS TOGETHER

PREMIUM SYNTHETIC SUBSTRATES FOR PRINT • PACKAGE • LABEL • DESIGN

CONTENTS | AUGUST 2020

THE CREATIVE GROUP

connects interactive, design, marketing, advertising and public relations talent

ABOUT THE COVER Jennifer Hoff

representing the courageous women who worked in

COPYRIGHT 2020 BY KAYE

MADE IN THE U.S.A.

SPONSORED BY THE CREATIVE GROUP

ABOUT THE CREATIVE GROUP

AMERICAN INHOUSE DESIGN AWARDS | INDEX

AARP Publications 60, 82

Acenda Development & Marketing Department 36

ACS Publications/CreativeLab 73, 89

Allina Health Brand Expression 36, 60, 120

American Bar Association/

American Guardian Warranty Services (AGWS) 40

American Health Law Association 61, 74

American Pharmacists Association (APhA) 30, 53, 71

Brand Communications Department 36, 45, 70

Aruba, a Hewlett Packard

Enterprise Company 45, 61, 83

Asurion, Creative Solutions 83, 94, 117

The creative process takes guts.

TCG_0820_ADV_8.125x10.875_GDUSAWINNERS_NAM_ENG.indd 1 8/13/20 2:45 PM

AMERICAN INHOUSE DESIGN AWARDS | INDEX

Best Version Media 40, 45, 54, 61,

75, 76, 77, 117

BMI - Broadcast Music, Inc. 112

Bottomline Technologies Creative Team 72, 77, 106

Bruce Power, Creative Strategy 30, 61

Charles E. Smith Jewish Day School (CESJDS) 68

Children’s Hospital Colorado 30, 36, 37,

41, 46, 62, 120

Convergent Science 62, 90

CoorsTek Inhouse Creative Services 84, 117

Cushman & Wakefield 54

Cybersecurity and Infrastructure

Security Agency (CISA) 84

Thank you for your support.

BUY SHIRT Here: https://teespring.com/stores/org-black-designers-obd

AMERICAN INHOUSE DESIGN AWARDS | INDEX

d186/Walgreens In-House Creative Team 58, 106

Devarj Design Agency 58

Draper and Kramer Mortgage Corp. (DKMC) 41

DuPage Children’s Museum 31

E*TRADE Creative Services 37, 84, 106

Entrepreneur Platform Magazine 77

Equitable In-House Agency 31, 90, 106, 118

FoodScience Corporation 94, 98

Fordham Law School Communications Office 78

Foundation for Defense of

Democracies (FDD) 46, 78