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  • Benetton ppt1

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    Minti Haryani
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    United colors of benetton is an international clothing manufacturer known for its shocking marketing campaigns focused on social issues rather than products. Its ads target young adults but also teens and middle-aged consumers. The ads typically use simple images without showing any products to provoke thought about topics like racism, diversity, and AIDS, with the goal of breaking down social indifference surrounding such issues.

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    benetton ppt1

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    United colors of benetton is an international clothing manufacturer known for its shocking marketing campaigns focused on social issues rather than products. Its ads target young adults but also teens and middle-aged consumers. The ads typically use simple images without showing any products to provoke thought about topics like racism, diversity, and AIDS, with the goal of breaking down social indifference surrounding such issues.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views6 pages

    Benetton ppt1

    Uploaded by

    Minti Haryani
    United colors of benetton is an international clothing manufacturer known for its shocking marketing campaigns focused on social issues rather than products. Its ads target young adults but also teens and middle-aged consumers. The ads typically use simple images without showing any products to provoke thought about topics like racism, diversity, and AIDS, with the goal of breaking down social indifference surrounding such issues.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Ad Campaign

    Rita Hudson-Evalt : Alex Paine

    United colors of benetton is a international clothing manufacturer. Its marketing is unique because it doesnt focus on product but company values. Some people say its gone too far - simply for shock value

    Benetton markets to a primary target of young adults - but secondary market is teen to middle age.

    This ad campaign has been very successful because of its simple and shocking images.

    This image is typical Benetton advertising It doesnt show any product, instead its intent is to get the audience to think about racism and diversity.

    QuickTime an d a TIFF (Uncompressed) decompressor are need ed to see this p icture .

    This image is meant to change the image of AIDS victims. A Jesus-like figure is the victim, while family morns around him.

    These images were an attempt to break down the social barrier of indifference surrounding the topic of racism.

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