Teen Vogue is a US magazine launched in 2003 as a sister publication to Vogue, targeted at teenage girls.

Like Vogue, it includes stories about fashion and celebrities. Since 2015, following a steep decline in sales,
the magazine cut back on its print distribution in favor of online content, which has grown significantly. The
magazine has also expanded its focus from fashion and beauty to include politics and current affairs. In
November 2017, it was announced Teen Vogue would cease its print edition and continue as an online-only
publication as part of a new round of cost cuts. Their last issue featured Hillary Clinton on their cover and
was on newsstands on December 5th, 2017
‘Rise, Resist. Raise your Voice’ is the slogan for the website.

Teen Vogue is produced by Condé Nast

Condé Nast is a premier media company renowned for producing the highest quality content for the world's
most influential audiences.
Attracting more than 120 million consumers across its industry-leading print, digital and video brands, the
company’s portfolio includes some of the
most iconic titles in media: Vogue, Vanity
Fair, Glamour, GQ, The New Yorker,
Wired, W and Teen Vogue. The company’s
newest division, Condé Nast Entertainment,
was launched in 2011 to develop film,
television and premium digital video
programming.

In the exam you may be asked to comment on the following areas in relation to Teen Vogue.
 Media Language
 Media Representations
 Media Audiences
 Media Institutions
 Political, social and cultural and economic contexts

Media Language
Homepage of Teen Vogue – 25/01/21
Create a brief bullet point/brainstorm analysis of the website: Comment on the composition of the images,
positioning, layout, typography, language and mode of address.

How are the codes and conventions of a website used in the product? How are these conventions used to
influence meaning?

How does the website create a narrative about the world it is constructing? What does it show as being
important or desirable parts/aspects of life and how does it show this?
Media Representations
What adjectives could we use to describe the readership of Teen Vogue based on their homepage?

Teen Vogue
Readership

Is the readership as represented by the website typical for what may be expected of Teen vogue? How does
this product challenge the stereotypes about young women?
How can we apply feminist theory to the Teen Vogue Website?
Laura Mulvey

Judith Butler

How does the magazine represent race? – apply any relevant theory.

Who is constructing these representations and to what purpose?

News values - look at the image of the home page, but also check the site today!
The following are known as News values – the things that make news saleable to an audience. Find
evidence for the values in Teen Vogue.

News Value Evidence in product

Shocking

Negative

Proximity (happening close to

audience)

Creation of celebrity

Human Interest (describes the

experiences or emotions of
individuals to which others can
relate.)

Continuity (a story followed

over an extended period)

Media Audiences
Create a short profile of the audience for Teen Vogue
Audience Definition Evidence
Age
 Gender

Class

Race

Which of the following terms to describe the audience are applicable? Why?
Mass, Minority, Niche, Specialised

Stuart Hall
Apply the reception theory to Teen Vogue

Hegemonic
(Intended audience)
 Negotiated
(can see both sides of the
story)

Oppositional
(May be outside of the
intended audience)

Go to the website and social media sites for Teen Vogue: Make a note of the opportunities for audience
interactivity and creativity.

Interactivity

Media Industries
Teen Vogue is a commercial media product but could also be seen as fulfilling a public service through its
political reporting and social campaigns. The website also demonstrates the way that publishing institutions
(in this case Conde Nast) have developed their reach through new technology and convergence.

How has Teen Vogue altered the style and expected content of this type of magazine?
How do you think Teen Vogue sits within the political and social climate of the USA currently? Why?
(AKA – Who hates it? Who loves it?)

What factors may have forced Conde Nast to make Teen Vogue an online publication? Why is more
successful in this format when other magazines (online) are struggling to maintain audiences?