HERO HONDA KEEPS DRIVING GROWTH IN THE RECESSIONHIT TWO-WHEELER INDUSTRY WITH 24% GROWTH IN FEBRUARY SALES REGISTERS

SALES OF 329,055 UNITS IN THE MONTH

New Delhi, Sunday, March 01, 2009: Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer for eight consecutive years, continues to drive industry volumes with a robust 24 per cent growth in the month of February 2009 over the corresponding month in 2008. Hero Honda today reported sales of 329,055 units in the month of February 2009, as compared to 265,431 two-wheelers in February 2008. Despite an overall slowdown, Hero Honda continues with its accelerated growth story. In the period April08-January09, while overall industry grew by 1.7 per cent, Hero Honda has grown by 10.7 per cent. Now with its robust performance in February, Hero Honda's YTD growth has further gone up to more than 11 per cent. Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, Our new launches, including Passion Pro Power Start in particular, have been driving strong volumes across geographies, further consolidating our more than 56 per cent share in the domestic motorcycle market. We have just introduced a Special Edition Hunk to commemorate our 25th Year, which is also expected to catch the fancy of our customers. The consistently-positive performance in the midst of the current challenging environment reflects the value of reaching out to customers with dependable products and compelling propositions. This has been supported by a series of initiatives around the extensive product range, focused communication, on-ground activation, network expansion, financial discipline and operational excellence. Hero Honda recently received four prestigious awards at the NDTV Profit Car India Bike India Awards 2009 which include The Viewer's Choice Award for Passion Pro, Two Wheeler Manufacturer of the Year Award, Best Integrated Campaign Award for Hero Honda Pleasure, and The Best Brand Ambassador of the Year Award which went to Priyanka Chopra for Pleasure.