Table of content

Introduction............................................................................................3
Coffee......................................................................................................4
Positives and negative effect of coffee...................................................5
Coffee and it use.....................................................................................6
Coffee and your health...........................................................................7
Indonesia coIIee history................................................................................9
Coffee in Indonesia.................................................................................9
Why Sumatra coIIee? .................................................................................10
Sumatra....................................................................................................10
Asia Makmur Company...............................................................................11
Budi Setiawan`s background..................................................................14
Guide to buy coffee................................................................................15
Luwak coIIee.............................................................................................16
Project overview....................................................................................21
Reference...............................................................................................22












Introduction
In the content oI quality oI liIe, CoIIee is one oI the most popular drinks in the world,
they enjoy drinking coIIee because unique taste oI the coIIee or maybe they culture oI
drinking coIIee in their country, Ior example in Indonesia. In Indonesia, they produce one the
best quality oI coIIees in the world. It makes Indonesia become one oI the largest coIIee
exporters in the world. For more speciIic, Sumatra coIIee is one oI the most popular coIIees
in the world. As known and what we have seen in our liIe, international coIIee shop in
Singapore (Ior example, Starbucks, CoIIee Bean, TCC, etc) that always oIIer the Sumatra
coIIee as their special menus Because oI the strong aroma and soIt taste oI the coIIee.
























Coffee
CoIIee is a brewed drink prepared Irom roasted seeds, commonly called coIIee beans,
oI the coIIee plant. They are seeds oI coIIee cherries that grow on trees in over 70 countries.
Green unroasted coIIee is one oI the most traded agricultural commodities in the world. Due
to its caIIeine content, coIIee can have a stimulating eIIect in humans. Today, coIIee is one oI
the most popular beverages worldwide.
The energizing eIIect oI the coIIee bean plant is thought to have been discovered
in Yemen in Arabia and in the northeast region oI Ethiopia, and the cultivation oI coIIee Iirst
expanded in the Arab world. The earliest credible evidence oI coIIee drinking appears in the
middle oI the IiIteenth century, in the SuIi monasteries oI Yemen in southern Arabia. From
the Muslim world, coIIee spread to Italy, then to the rest oI Europe, to Indonesia, and to the
Americas. CoIIee has played a crucial role in many societies throughout history. In AIrica
and Yemen, it was used in religious ceremonies. As a result, the Ethiopian Church banned its
secular consumption, a ban in eIIect until the reign oI Emperor Menelik II oI Ethiopia. It was
banned in Ottoman Turkey during the 17th century Ior political reasons, and was associated
with rebellious political activities in Europe.
CoIIee berries, which contain the coIIee seed, or "bean", are produced by several
species oI small evergreen bush oI the genus Coffea. The two most commonly grown are the
highly regarded Coffea arabica, and the 'robusta' Iorm oI the hardier Coffea canephora. The
latter is resistant to the devastating coIIee leaI rust (Hemileia vastatrix). Both are cultivated
primarily in Latin America, Southeast Asia, and AIrica. Once ripe, coIIee berries are picked,
processed, and dried. The seeds are then roasted to varying degrees, depending on the desired
Ilavor. They are then ground and brewed to create coIIee. CoIIee can be prepared and
presented in a variety oI ways.









Positives and negative effect of coffee
!eople that like much drinking coIIee, no worry to continue their hobby, because
drinking coIIee has positive and negative eIIects to your body. CaIIeine in coIIee can
stimulant your brain to think Iast. Your brain can respond Iaster aIter drinking a cup oI
coIIee. The survey proved that drinker coIIee can be avoided Irom cancer, diabetes, heart
attack and osteoporosis. Let us see positive and negative eIIects Ior drinker coIIee: !ositive
eIIects,
O Stimulating your brain.
CoIIee that you drink every day has caIIeine. CaIIeine contains alkaloid, known as
trimetilsantin. CoIIee can give stimulation to human brain nerves. Your brain nerves will
respond quickly and give quickest memory brain processing aIter 15 or 20 minutes Iinishing
drinking coIIee.

O CoIIee can avoid Irom teeth hole.
The caIIeine can help your teeth Irom hole aIter eating cookies, chocolate cake, candies and
sweet bread. We suggest drinking coIIee beIore eating them.

O CoIIee can avoid Irom migraine.
The caIIeine in coIIee can decrease your migraine.
We suggest drinking black coIIee beIore take drug.

O Increasing your energy, Ieeling happy and Iresh.
How do you Ieel aIter drinking coIIee in the morning? We Ieel Iresh as iI energy increase and
happy.

O CoIIee can avoid Irom osteoporosis, heart attack, diabetes and cancer.
!eople can avoid Irom diseases above, iI they drink two cup oI coIIee every day. Especially
people that have coroner heart, they should consult to the doctor how to drink coIIee without
risk.




The negative eIIects, CoIIee is good to drink, but there are Iew negative eIIects, iI you
drink so much. The negatives just like below,
O CoIIee makes some one become addicted. Make your health trouble, Ieel tired and not
have energy, iI you do not drink coIIee.
O CoIIee is very dangerous to people have high blood pressure illness, because the
caIIeine makes your blood pressure higher.
O CoIIee makes your urine more product than usual, so that your bladder Iull aIter
drinking coIIee.
O CoIIee eIIects Ior woman Iertility. It will make worst, iI the woman drinks alcohol.

Coffee and its uses
O CoIIee Freshener?
Out oI breath mints just when you needed the most? Simply suck on a coIIee bean and your
breath will smell all clean and Iresh again!

O Odor No More!
Have you ever dreaded peeling garlic, prawns or other Iood that will leave your hands smell
Ioul? A Iew coIIee beans may be all you need to ease your worries! Rub your hands together
with the beans as the oil secreted Irom the coIIee beans will absorb any unpleasant smell.
When the odor is gone, wash your hands in warm, soapy water. Unbelievably amazing!

O Ant oII!
Are you Irustrated with ants crawling around your home or oIIice? Here`s a perIect solution
Ior you! !lace used coIIee grounds onto ant hills or sprinkle used grounds around places you
want ant-Iree to keep the ants away Irom these place.

O Gone Fishing!
An interesting tip Ior all Iishing enthusiasts! It is known that Iishermen storage maggots and
worms in a container with moist coIIee grounds to prolong the liIes oI the Iish baits and to
make picking up the Iish baits easier. It seems the Iish baits are coIIee lovers too!



O Sticking drains are indeed a pain!
Loathsome odours Irom kitchen drains are a common irritant Ior many homemakers. Simply
empty a cup oI used coIIee grounds into the plughole and pour boiling water slowly down the
drain.

O Removing stains with coIIee
CoIIee grounds can be used to clean any stain resistant or greasy surIaces. They are also
eIIectives in removing odour Irom ashtrays too! This is made possible due to mild and gentle
abrasive elements in coIIee grounds.

O Freezer deodorizer
Spoiled Iood smell bad enough but spoiled Iood contained in a Ireezer aIter an electricity
Iailure is completely unbreakable! To get rid oI the smell, Iill a couple bowls with used or
Iresh coIIee grounds and place them in the Ireezer overnight. Try adding a Iew drops oI
vanilla essence to the ground Ior a Ilavored coIIee scent!

Coffee and your health
Boost your health! Roasted coIIee contain Niacin-a B vitamin that`s plays an important
role in maintaining a healthy nervous and digestive system.
source. press TJ, 27 Dec 2007,`Alternative medicine. coffee`)

A survey carried out by researchers at the university oI Scranton, !ennsylvania, shows
that coIIee is the number one source oI antioxidants Ior America.
1
Other studies have shown
that coIIee has in Iact Iour times more antioxidants than green tea!
2

$ource. 1. Coffee Tao The Way growing, buying and enfoying) of coffee, 'coffee. more
antioxidants That tea?` & 2. Healthandage, 9 May 2005, ' coffee is number one source of
antioxidants`)

CoIIee is a useIul way to hydrate despite its association as a diuretic as recent research
show that caIIeine, at levels commonly consumed in coIIee, is no more a diuretic than water.
Thus coIIee, along with other popular drinks, is recognized as an important source oI Iluid in
the diet when consumed in moderation.
$ource. The British Coffee Association,`Fluid Intake`)
It was reported that scientists oI Havard University, USA, had carried out a coIIee
consumption experiment on 16 people, result showed that taking in many small cups oI
coIIee during the day is more eIIective in keeping one awake as compared to having one
large cup oI coIIee in the morning.
$ource. Medical News Today,12 May 2004, 'many small cups of coffee during the day keep
you awake better than few big cups`)

According to an article in Reuters Health, a study in Italy`s University oI Bari,
suggested that drinking coIIee might help in preventing people Irom developing late on-onset
blepharospasm, an involuntary muscle contraction that leads to uncontrollable twitching oI
the eye. This disorder usually strikes people in their late 40s and 50s.
$ource. Reuters, 7 Aug 2007,` Drinking coffee may prevent eyelid twitch`)

With reIerence to an article in Reuters, researchers Irom the French National Institution
oI Medical Research had discovered that drinking more than three cups oI coIIee a day is
likely to aid elderly women, against old-age memory deterioration. They had also Iound that
men, however, do not reap the same beneIit
$ource. Reuters, 7 Aug 2007, 'Coffee may slow memory declines in women. study`)

An article Irom the US National Library oI Medicine states that in a 1983 Italian
National Health Survey, an inverse relationship between coIIee consumption and asthma was
observed. Based on 72,284 people studied, a long term moderate coIIee consumption seemed
to have helped in reducing risk oI asthma.
$ource. Chest 1988 Aug, 94 2) 386-9, Pagano R, Negri E, Decarli A, La Jecchia C '
Coffee drinking and prevalence of bronchial asthma`)








Indonesia coffee history
In the 17
th
century, the prominent coIIee under Dutch rule was Coffea arabica. The coIIee
was introduced to the archipelago via Ceylon (modern day Sri Lanka). The Dutch Colonial
Government initially planted coIIee around Batavia (Jakarta), and as Iar south
as Sukabumi and Bogor. CoIIee plantations were also established in East Java, Central Java,
West Java and in parts oI Sumatra and Sulawesi. CoIIee at the time was also grown in East
Indonesia- East Timor and Flores. Both oI these islands were originally
under !ortuguese control and the coIIee was also C. arabica, but Irom diIIerent root stocks.
The coIIee in Eastern Indonesia was not aIIected to the same degree by rust, and even today,
some coIIee in East Timor can be traced back to the 16th and 17th century.

Coffee in Indonesia
Indonesia is the world's Iourth-largest coIIee producer aIter Brazil, Colombia and Vietnam
and the world's second-largest Robusta producer aIter Vietnam CoIIee has a colorIul history,
and has played an important part in the growth oI the country. Indonesia is blessed with an
ideal geography Ior coIIee growing. The longitude and latitude oI the country means that the
island origins are all well suited micro-climates Ior the growth and production oI coIIee,
resulting in widespread environmental degradation and the destruction oI tropical rainIorests
that have the highest concentration oI endemic species in the world
Robusta coIIee beans constitute 85 oI Indonesia's coIIee production, with Lampung, south
Sumatra and Bengkulu provinces accounting Ior three quarters oI that. The remaining 15 is
Arabica grown in northern Sumatra, East Java and South Sulawesi.











hy Sumatra coffee?
Sumatran coIIee beans are some oI the heaviest, smoothest, and most complex coIIees in the
world. Most oI the coIIees Irom Sumatra are dry-processed, but some are semi-washed. The
majority oI Sumatran coIIee is marked as Mandheling or Lintong and is grown inland Irom
the southern coast. Sumatra coIIee grown Iarther west is usually marked as Gayo Mountain.
Sumatra Gayo coIIee is described as sweet and clean.
CoIIee connoisseurs who want to buy Sumatran coIIee typically look Ior aged Sumatran
green coIIee beans. These coIIee beans enhance the earthy and spicy notes oI regular
Sumatran coIIee, making it one oI the most sought aIter coIIees available.$umatra coffee
bean)

Sumatra
Sumatra Island is the 5
th
biggest island in the world and the 3
rd
biggest island in Indonesia. It
is the largest producer oI Indonesian coIIee. Small-holders grow Arabica coIIee (CoIIea
arabica) in the highlands (highland area are around northern oI Sumatra Island), while
Robusta (CoIIea canephora) is Iound in the low lands (lowland area are around southern oI
Sumatra Island). Arabica coIIee Irom the regions oI Gayo, Lintong and Sidikilang is typically
processed using the 'Giling Basah (wet hulling) technique, which gives it a heavy body and
low acidity.
Bandar Lampung (Lampung city) is the capital city oI Lampung, Indonesia. It was Iormerly
called Tanjungkarang-Telukbetung, the names oI the two major sections oI the city, beIore
being renamed in 1983. For immigrants and travelers Irom Java, the city is the entry point
to Sumatra, Bandar Lampung is one oI the low land area in Sumatra. We produce Robusta
coIIee bean, cocoa bean, cloves and etc, because we have good climates that suitable Ior it to
grow in Bandar Lampung. Bandar Lampung is known as one oI the biggest coIIee exporter in
Indonesia. And known as one oI the best Robusta coIIee in the term oI quality (taste).
The citys area is about 169.21 km, with a population of approximately 743,000 people. 2000*






sia Makmur Company
Asia Makmur is one oI the biggest coIIee company in Bandar Lampung. The company
name Asia Makmur company is made Irom Indonesia words means Asia prosperous. They
bought premium quality coIIee bean directly Irom the Iarmer. The coIIee that they bought
Irom Iarmer will be processed in the diIIerent oI type. The processes are started Irom quality
checking, dryness oI the coIIee bean, drying under the sun, oven drying, and etc. They not
only Iocus on produce premium quality oI dry coIIee bean, they also produce chocolate bean.

Organization structure
Asia makmur company is not a well structured company like another company. So their
structure is not an ordinary organization. Here is the organization structure:






















Leader/Chalrman
LxporL ueparLmenL 8uy sales
ueparLmenL
AccounLlng
llnance
CuallLy Check
PeadquarLer of
Worker
Worker esLlmaLed
around 300 peoples
The capacity oI the warehouse is about 100k tons. One stack oI coIIee is around 60kg.
1 truck oI coIIee is around 7-8 tons. And they have around 300 employees that shiIting to
work 24/7 Ior chase to prepare the product and package it until ready to export.
Asia Makmur Company is the largest coIIee bean exporter in Bandar Lampung. They
export the coIIee around 27,595.9 tons or equal with 27,595,900 kg in 2008. And Ior the local
they only send the low quality oI the coIIee Ior example their biggest buyer are Irom Taloca.
Taloca is the company that`s stand under KraIt Food Company. And Iollow by nestle is the
2
nd
biggest buyer( Spain, Japan, !hilippine, Russia).
They also export to Singapore such as they export to the Lian-axe and Ong Sam Bee
company.

ow do they get the costumer?
Base Irom the interview, they said their company is well-known in the international
market. So mostly the consumers will Iind out about Asia Makmur Company and they will
try to negotiate with them about the price. And some oI the costumers are getting Irom
recommend Irom other company

ow do they set the price?
They always check out the price base Irom US dollar and the coIIee terminal price, and
the number oI the products also one oI the aspect that aIIect the price oI the coIIee bean. And
they have no quota Ior export, so they can export the coIIee bean as much as possible.

hen is the season of the coffee?
The coIIee bean season start Irom March- October. And the peak season is Mei-July.

Drying process
Because oI not suitable season to dying coIIee under the sun, they are using the
machinery to help them dry the coIIee bean. Not only the season problem. They have to rush
to dry the high amount oI coIIee, so they have to use machinery to help them dry the coIIee
bean Iaster than naturally dry by the sun. They also need to dry the coIIee as Iast as possible
until the water in the coIIee is 13 so they can prepare to package the coIIee bean into the
container. 13 is the standard dryness oI the coIIee to be ready to export.*


There is the process Irom meet the coIIee bean seller until the coIIee bean ready to export.
!rocess:
1
st
checking quality
2
nd
acceptance (negotiation)
3
rd
put the coIIee into the machine
4
th
siIting (separate the coIIee bean and the skin)
5
th
Oven (drying the coIIee until 13 water contain)*
6
th
2
nd
siIting (suton) (separate the coIIee bean and broken bean)
7
th
Sortex (making quality (separate good quality and black bean)
8
th
packing to container
9
th
ready to export

Issue of export coffee
The quality issue is the most troublesome in the export stage. They only accept the high
grade oI the coIIee bean. And only the certain oI dryness they will accepted the coIIee
bean, iI not they might possible to terminated the contract.
And the weather also a big issue because when the weather is very bad, they can`t dry
the coIIee and can`t send the goods.

is become an issue on coffee business?
In January 2007, the World Wide Fund Ior Nature (WWF) reported that land was
illegally cleared Ior coIIee Iarming in Bukit Barisan Selatan National !ark on the island
oI Sumatra. The protected park is home to endangered tigers, elephants and rhinos, and WWF
predicts that these species will be extinct in a decade should the clearing and Iarming
continue. WWF states that the illegal coIIee is sold to Western companies such
as Nestle and KraIt Foods.
Based on the interview, Mr. Budi Setiawan said, that they coIIee bean they purchase
the Iarmer are totally clean means they not bought the bean that planted in the illegal area.

How do they prooI is not an illegal area?
He said, all the Iarmers are made a statement and prooI them with a letter that the coIIee Iarm
that they have are planted in the legal area.


Mr.Budi Setiawan`s background
He started his career since 1991 in Bandar Lampung. At that point oI time, he only sold
and bought coIIee beans Irom locals. Not satisIied enough with only doing partnership with
locals. In 2005, he later on began to export coIIee beans to other countries by joining other
company because at the point oI time, he has no company to do export. And Iinally, he starts
to spread his wing into higher level oI business. He bought Asia Makmur company in 2007
and he start to export coIIee to other country by himselI. Finally, in 2010 he is in the top oI
his carrier. He estimated Asia Makmur company is leading the coIIee bean export in
Indonesia market.
























Guide to buy coffee

Freshness
CoIIee degrades quickly aIter it has been roasted. The optimal time to drink coIIee is 2-5
days aIter roasting, however iI coIIee is stored right, the Ilavor will stay relatively well Ior
almost two weeks. AIter three weeks the coIIee Ilavor has been ruined Ior the most part.
ThereIore any coIIee bought on a shelI, since it has probably been sitting there Ior weeks
already, will usually have a poor Ilavor. No matter what kind oI airtight containers the coIIee
is shipped in, aIter roasting the coIIees Ilavor will degrade within a matter oI weeks.
Unroasted
Unroasted coIIee will stay very Iresh Ior months, which is making it a great choice Ior those
who are very serious about the coIIee they drink. Since you can roast coIIee in a variety oI
ways (including a popcorn maker), many people have switched to buying unroasted coIIee.
For those who are considering unroasted coIIee, we have started to oIIer some unroasted
Kona coIIee at Gourmet CoIIee Supplier. II you are interested in this process I suggest that
you read our guide on unroasted coIIee Ior inIormation.
The Bitter Truth
So last time I went down to the store and bought some nice Iancy Kona coIIee, however it
tasted no better than the regular coIIee I have been buying over the years.
CoIIee regulations in the United States only require manuIacturers to speciIy that they are
selling 100 coIIee. This allows coIIee manuIacturers to blend 10 oI an expensive type oI
Kona coIIee with a much cheaper grade and advertise is it as Kona CoIIee. This not only soils
the reputation oI Kona coIIee, but it is a very dishonest trick. ThereIore when you buy
international coIIee, make sure they speciIy that it is 100 Irom the country and crop
advertised.
Other Buying Tips
Exposure to oxygen ruins a coIIee's taste much quicker when the coIIee is ground. ThereIore
we recommend that you either buy small quantities oI ground coIIee, or buy whole bean
coIIee and ground your own. Try to only grind about as much as you are going to use to help
keep your coIIee tasting Iresh.



Great coIIee does not always costs a Iortune. When searching Ior gourmet coIIee, you will
deIinitely come across specialty Kona blends, or rare AIrican coIIees that will undoubtedly
cost more than $30 a pound. Although this coIIee is usually amazing coIIee, there are many
great coIIees Ior 1/2 the price that taste nearly as great as these high-dollar blends. The main
reason Ior this specialty coIIee costing so much is that it is usually Irom a very small region,
and has a very popular name and reputation. There are many blends that are lesser known,
that have superb Ilavors themselves. Search around and don't be aIraid to try new coIIee.
Buy Irom coIIee shops. Although this seems like common sense, there are many people that
buy coIIee Irom shops online that also sell all sorts oI goods Irom sporting goods and
clothing. Buying Irom a coIIee shop usually ensures that the people selling the product know
alot about coIIee, as well as how to please the customer they are catering to.
Beginner's Guide to Unroasted CoIIee
Roasting one's own unroasted coIIee ensures not only the Ireshest coIIee, but the cheapest
gourmet coIIee available. Those who love the very expensive coIIee should consider home-
roasting, as unroasted coIIee usually can cost as little as 1/2 the price oI roasted coIIee, which
in a short time can pay oII the initial cost oI a coIIee roaster.
For those who have never tried it, it usually will cost around 130-165$ Ior a roaster that will
do all work Ior you, which is normally what you should start with. Some roasting experts use
stovetop popcorn makers, or other similar devices, however they are not recommended unless
you know what you are doing, Ior you can easily ruin the coIIee.
One oI the best roasters that we have Iound to create an evenly roasted batch with ease is the
Hearthware I-Roast, which is generally priced about 165$. We recommend this roaster
anyone new to the process.
It usually takes about 1/2 hour to roast enough Ior several pots oI coIIee, so it is not a terribly
time-consuming process.
The Tastes oI the World
International regions tend to share similar tastes, aromas, and other characteristics. I will
classiIy the major regions into Iour groups: Central America, South America, AIrica, and
Indonesia.
Central America
Central American coIIees are generally light-bodied (the body reIers to the thickness or
Ieeling in the mouth). These coIIees actually Ieel 'lighter' in your mouth than the heavier
Indonesian coIIees. They are usually said to have a crisp or bold taste, which reIers to the
somewhat sharp punch oI Central American coIIees and relatively high acidity.
South America
Close relative (literally and Iiguratively) to Central America, our South American countries
tend to have slightly heavier bodies than Central American coIIee, with slightly peculiar
aromas and overtones. They share the same crisp bold taste, and generally still share the high
acidity.
AIrica
The origin place oI all coIIee, AIrica has unique coIIee with sweet, Iruity, spicy, and exotic
Ilavors. This coIIee is oIten sought by coIIee experts due to its unique aromas and overtones,
however those new to Ilavors may Iind some oI them odd-tasting. The only way to really get
a Ieel oI them is to try them,
Indonesia
Indonesian coIIee has a long Iinish, very heavy body, Iull Ilavor, and low acidity. There is not
much gourmet coIIee produced in that area; the coIIee grown there is highly prized Ior its
taste and smooth Iinish. Although the gourmet beans are rare, this coIIee usually remains at a
relatively low price due to its low popularity.



















uwak coffee
Kopi Luwak or we know as civet coIIee, is the coIIee that made Irom the beans
oI coIIee berries which have been eaten by the Asian !alm Civet (Paradoxurus
hermaphroditus) and other related civets, then passed through its digestive tract.

A civet eats
the berries Ior their Ileshy pulp. In its stomach, proteolytic enzymes seep into the beans,
making shorter peptides and more Iree amino acids. !assing through a civet's intestines the
beans are then deIecated, having kept their shape. AIter gathering, thorough washing, sun
drying, light roasting and brewing, these beans yield an aromatic coIIee with much less
bitterness, widely noted as the most expensive coIIee in the world. It can retail at more than
$600 per kg Irom online suppliers. According to the Indonesian Association oI CoIIee
!roducers, the worldwide production oI Kopi Luwak is around 200 kg per annum.


1
st
Issue (Quantity of product)
Why don`t we export luwak coIIee?
They have a lot oI problem to export the luwak coIIee. They knew they have a lot oI
demand outside but the problem is the limitation oI the product. They can`t produce a lot oI
luwak coIIee, one oI the newspaper said they only can produce 1.5 tons a month. And a 2nd
problem is tax. Because oI the product still rare the government might give high tax on it.

Risk oI buy
They scared to buy the coIIee luwak bean in the high number oI quantity because it not a
normal product, coIIee luwak is the most expensive coIIee in the world. So they scared to buy
the luwak coIIee in the large quantity because in case they might get deceived by the seller.
So they might suIIered losses.








2
nd
Issue (Religion) Jakarta GIobe | July 19, 2010
Two oI Indonesia`s main Muslim organizations are to meet to decide whether or not to
issue a Iatwa against 'kopi luwak, a Iamed and highly prized coIIee bean that has passed
through the digestive tract oI a civet cat beIore it is retrieved and roasted. *

Ma`aruI Amin, chairman oI the Indonesian Council oI Ulama (MUI), said it would meet with
Nahdlatul Ulama, Indonesia`s largest Muslim organization, on Tuesday night to discuss
issuing a ban against the Ilourishing industry.

NU member Arwani Faishal, meanwhile, said it was his opinion that the coIIee was
najis. Under Islamic law, najis are things or persons regarded as ritually unclean.'But that is
only my personal opinion, Faishal said. Contact with najis brings a Muslim into a state oI
ritual impurity (najasat), which requires undergoing puriIication beIore perIorming religious
duties, such as regular prayers.

Indonesian Muslim groups have been criticized Ior issuing a raIt oI Iatwa covering the
spectrum oI human behavior though they have no legal standing and are oIten ignored by
most.


MUI Now Says Kopi uwak Is alal ` yessir , Wednesday, July 21, 2010
From earlier explanation I already mention about 2 oI Indonesia`s main Muslim
organizations are discussing a possible Iatwa concerning the highly prized and world Iamous
coIIee bean known locally as Kopi Luwak. But now, the Indonesian Council oI Ulama (MUI)
has decided that Kopi Luwak is halal aIterall.

Reason or borted atwa
Earlier Ma`aruI Amin, chairman oI the Indonesian Council oI Ulama (MUI) said MUI
would meet with Nahdlatul Ulama (NU) to discuss issuing a Iatwa against kopi luwak.
Arwani Faishal, a NU member said that the concern is whether the civet cat is considered as
najis under Islamic law. Najis are things or persons considered as ritually unclean. Arwani
Faishal thinks civet cats are najis, but added: 'But that is only my personal opinion. Any
Muslim coming into contact with najis are themselves contaminated, and they thus require
puriIication beIore perIorming religious duties like prayers.
MUI Change of Mind
Now Ma`aruI Amin said: 'AIter a long discussion among clerics here, we decided that
it`s not sinIul Ior Muslims to drink the Luwak coIIee. But on what basis did MUI use to
arrive at their new position? Ma`aruI Amin said: 'It`s not haram (Iorbidden in Islam) as long
as you wash the beans with water to remove the civet cat`s droppings. Then he added: 'The
beans have to be washed very clean and must be intact, not smashed, to prevent the Ieces
Irom entering. Ma`aruI Amin added this comIorting parting assurance: 'Muslims should not
Ieel worried about drinking luwak coIIee anymore.

Dung Diplomacy
In March 2010, then Australian !rime Minister Kevin Rudd made a state visit to
Indonesia. !resident Susilo Bambang Yudhoyono then gave !rime Minister Kevin Rudd a
giIt oI civet coIIee. The press then promptly reIerred to it as 'dung diplomacy and
'crapuccino.

Think bout It
Now that MUI has decided that the civet cat and Kopi Luwak are not najis, but are
halal, what is the position oI NU? II the civet cat is deemed najis by NU, that makes Kopi
Luwak also najis. Then !resident Susilo Bambang Yudhoyono must likewise had been najis
since he came into contact with Kopi Luwak when he presented this gourmet coIIee as giIt to
the Australian Kevin Rudd. It is doubtIul iI the president had gone Ior puriIication. Where
does this lead to?












Project overview
The purposes oI making this project are explain to the world why Sumatra coIIee are
become one oI the target Irom all the coIIee lovers all over the world. And introduce Luwak
coIIee into the world.
I will also explain how does the process that the coIIee company produces clean And
dry coIIee bean and the process to make a Luwak coIIee. Luwak coIIee might one oI the rare
processes oI making a natural coIIee Iermentation without add any chemical on it. so we can
say we make new brand oI coIIee in the natural way. (without use any chemicals to make
it)(we can say we support go green because we use natural source to make new brand oI
coIIee).
In the end project I hope I can improve my knowledge about coIIee and as Iinished this
report as the bridge Irom me into the higher level oI the business world. And because I`m
really interested with coIIee business, I hope I can understand deeper about the coIIee
business and to archive my goal become a businessman that success in the coIIee business
area.
















Reference

Allen, Stewart Lee (1999). The devils cup . coffee, the driving force in history. Soho:
Random House.

Jacob, Heinrich Eduard (1998). Coffee. the epic of a commodity. Short Hills, N.J.: BurIord
Books.
Kummer, Corby (August 19, 2003). The foy of coffee . the essential guide to buying, brewing,
and enfoying. Boston: Houghton MiIIlin

CoIIee Research Institute 2001-2006 Sumatra CoIIee Bean
http://www.coIIeeresearch.org/coIIee/sumatra.htm

The Jakarta !ost ( July 30, 2010) Climate, demand boost coIIee export
http://www.thejakartapost.com/news/2008/07/14/climate-demand-boost-coIIee-exports.html

Shahira YusoII (2005) FOCUS: INDONESIA COFFEE SU!!LY TIGHT DES!ITE
HIGHER !RICE
http://www.indonesia-ottawa.org/inIormation/details.php?typenewscopy&id897

MaveRickZ. (2010)Kopi Luwak,Kopi Indonesia Yang Termahal Di Dunia,ini !roses
!embuatannya (Indonesian Iorum)
http://www.kaskus.us/showthread.php?t4785804

Edisonkuo 29 Oct 09 Kopi Luwak, Kopi termahal di Dunia berasal dari Indonesia
http://www.edisonkuo.com/eb/2009/10/kopi-luwak-kopi-termahal-di-dunia-berasal-dari-
indonesia/

Indonesian Embassy. Retrieved, International Coffee Organi:ation, Jakarta Post .Indonesian
coIIee
http://en.wikipedia.org/wiki/IndonesiancoIIee


majar coIIee produce. Retrieved, Top 10 coIIee producing country
http://www.nationalgeographic.com/coIIee/map.html

Maxwell Miller. Retrieved, General guide to buy coIIee
http://www.ineedcoIIee.com/05/buyingcoIIee/

yessir , Wednesday, July 21, 2010. Retrieved, No Indonesian Fatwa against Kopi Luwak
http://www.abigmessage.com/no-indonesian-Iatwa-against-kopi-luwak.html

akarta Globe , July 19, 2010. Retrieved, Indonesian Muslim Groups Consider atwa on
orld's Most Expensive Coffee
http://www.thejakartaglobe.com/news/indonesian-muslim-groups-consider-Iatwa-on-worlds-
most-expensive-coIIee/386593

Associated !res July 19, 2010. Retrieved, Indonesia Muslim group may ban world's most expensive coIIee
extracted Irom civet cat dung
http://www.Ioxnews.com/world/2010/07/19/indonesia-muslim-group-ban-worlds-expensive-
coIIee-extracted-civet-cat-dung/