Pero Ponda 8rand

W 1he 'ubok ubok age of Pero Ponda has

Louched Lhe hearLs across Lhe naLon
W ssocaLon wLh sporLs le CrceL Pocey
(9blt ull Jo nockey ko) and uelh
CoonwealLh Caes
W ponsor of 1v shows le 8oades and are
gaapa
9osL plL
W Ponda has been always regarded as Lhe nae
behnd oLor vehcles whle Pero has osLly
been synonyous wLh cycles
W Pelp Pero Lo enLer n LaLn ercan counLres
oLher foregn shores
W 8rand dluLon
Pero Ponda (2010)
8rand wareness 71
8ecall 93
Pero MoLor corp (2011)
8rand wareness 73
8ecall 88
Challenges
W
W how LhaL Lhey are
equally capable of
producng good qualLy
bes
W lnvesL n 8u acheve
Lhe level of Lechncal
experLse as Ponda
W f
W CeL a new robusL
dsLrbuLon sysLe
W
1o connecL wLh Lhe
cusLoer on an
eoLonal level
9ossble oluLon
W 1he brand councaLon should be able Lo
brea Lhe cluLLer reach y seL of LargeL
group
W 1hey should be able Lo connecL y brand
wLhn Lhe LargeL group
9osL plL 8rand Ponda
W More capable and sees ore progressve due
Lo Ls global presence
W need Lo develop sLrong dsLrbuLon neLwor n
lnda
W Ponda ay noL coe up wLh challengng odels
n lndan areL Lll Lhe conLracL conLnues
W lLhough Ponda needs Lo provde new odels Lo
Pero Ponda under Lhe new agreeenL Lhere s a
possblLy LhaL L wll reserve few for PMl
9osL plL Pero MoLocorp
W pend 8s 173 crore for age aeover
W Pero MoLocorp adverLseenL nom melo nol
neto by 8 8ahan and drecLed by nurag
kashyap
W ueal wLh London based brand specalsL Wolff
Clns and adverLsng agency Law and kenneLh
CouncaLons (lnda) 9vL
W LraLegy Lo prooLe sub brands