Tata Nano V/S Maruti Suzuki Alto

Tripod Model Analysis

Group 2
Introduction
TATA
Nano
Brand Image
Success of a brand depends upon its
ability to capture a unique and
specific image in the minds of its
target audience.

Cheapest Car Dream Car Of Commom Man

TATA Nano branded TATA Nano ended up with

itself as the cheapest a brand image of being a
car which ended up poor man’s car that poor
diminishing its appeal. people aren’t buying.
 NANO "was never a One lakh car"
Nano claimed itself one lakh car but priced between

TATA NANO Rs 1.34 lakh and Rs 1.85 lakh

INSIGHTS Reputational damage

Nano cars caught fire in the first two years, which
caused huge reputational damage.

Boomeranged- Cheapest car

The word ‘cheap’ in its marketing campaigns spoiled
everything.

NANO "not a car for the two wheeler rider"

60-80 % of the Tata Nano buyers already own one or even
two cars and buy the Nano to commute inside the city.
Small Size
Convenient to drive in city traffic
Product
Benefits

Great Fuel Economy

Tata Nano mileage starts at 25.39

kmpl and goes up to 36 km/kg.

Price
Price of Tata Nano was over a
lakh but lower than Alto AMT
Maruti
Suzuki
Alto
 Brand Image
Alto is economy key car built by the Company and is
considered as a city car.
Alto occupies 37% share in the Indian market of
passenger cars.
Through capaigns the car brand beautifully captured
the vivid nuances of how India constantly moves on
wheels.
The winning proposition for Alto is its unique blend of
compact captivating design, easy manoeuvrability, high
fuel-efficiency, upgraded safety, comfort features and
low cost of acquisition.
Always evolving, and changing with the aspirations of
young Indians with time.
 Perfect Middle Class Family Car
Alto has been the family car for millions of middle-

Maruti class across since 2000

Suzuki Alto- Symbol of Affordability

Insights Alto is simply affordable even in the BS6 era, with the
starting price with less than 3 lacs.

Super Economical Vehicle

Car also has a lower cost of operation, with a mileage
of 22.05 km/pl on petrol and 31 km/kg on CNG.

Ruggedly Reliable Car

Build quality not compromised based on the
economical procing. The car has 55% resale value
even after 5yr.
 Mileage
The next-gen Alto 800 is expected to
offer up to 24 kmpl in ARAI test

Product cycle.

Benefits Features
Front and Rear Power Windows,
Height Adjustable Driver’s Seat,
Adjustable Steering Wheel, Automatic
Climate Control

Interiors and Exteriors

It has a minimalist appearance and
be far better in aspects like features
and space.
Conclusion Brand Image

Product Insights

Product Benefits
 THE TEAM

Aditi Sherigar Akshay Brid Balasingh Nadar Sejal Surve

04 09 22 47

Vaishnav Menon Rupal Mayekar Shrikanth

59 96 108
THANK YOU