Siu th[ din my Vit Long www.vietIongpIaza.com.

vn
httpnewsbbccouk2hiprogrammesworking_luncheducation2518475stm
Last year, there were
17,000 brands born in US
supermarkets.
Each year, there are
1,000 products of chiIIed
food Iaunch aIone in UK.
Siu th[ din my Vit Long www.vietIongpIaza.com.vn
http://www.boutell.com/newfaq/misc/sizeofweb.html
n 2006, There are
aIready 100 miIIion
websites onIine.
n 2005, There are
aIready 20 biIIion pages
onIine.
ut they (and we)
stiII have
24 hours per day.
Customers have
more choices
Siu th[ din my Vit Long www.vietIongpIaza.com.vn
#E
ad spending,
IittIe
saIes returns
TraditionaI arketing
nterrupted
!roduct-Centered
Media Fragmentation
Consumer Tuned Out
Less Effective
More Expensive
Less Trusted
Lower RO
arketing
!ermitted Customer-
Centered !ersonal Social
Distributed Relevant
nnovative More Effective
Less Expensive More
Trusted Higher RO
e're aIready in the
worId that peopIe taIk
to each other,
Not advertisers taIk to
peopIe.
nd anyone can be
advertisers.
n here.
http://joevans.pbwiki.com/Web+2+!oint+O+Tools
httpinformationarchitectsjp
ake the products that
worth taIking about.
The chocoIate
Iava cake there
was
unbeIievabIe!
found a new noodIe
cup in 7-11, Iooks
yummy, have you tried
it before?
o sociaI.
o innovative.
obiIe
Stay connected to the
customers.
e there when they want.
Don't be when they don't.
ake awareness
o 2.0
e responsive
awareness visitor customer
iamia.net
twitter @maIimaIi
Thank
httpwwwsIidesharenetmarimekkomarketing-20-438034