Siu th in my Vit Long www.vietlongplaza.com.

vn

BEFORE You Start Your Social Media Marketing

Overview

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First - Traditional Marketing

Dont just jump into social media Form old-school marketing planning to maximize communication and influence to your target market

Marketing Plan

Your Customers

Fail to plan, plan to fail.

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Triple Jump - Hop, Step, Jump

Hop Understanding who you are Step Determine campaign objectives

Jump Communication plan including social media

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Understanding Who You Are

Define what you offer Target Market Value proposition Position in Market

Before you even think of communicating

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Know The Market leader

Who is the Market Leader

And other competition

Ready to be the leader for a target market?

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Benefits of Market Leadership

Public recognition
Premium price margins

Shorter sales cycles, lower cost of sales

Free 3rd party support

Lots of free publicity

Long product life cycles Easy recruiting Access to decision-makers

Customer loyalty and retention

Previews of new technology, customer plans Most favorable distribution terms
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Next The campaign

Communication/Campaign Goal

Target Audience
Target Audience Perceptions Defined Offering

Call to Action
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Social Media Marketing

Involve Create Discuss Promote Measure To

Increase website traffic George Benckenstein Invoke positive user behavior (external and internal tracking) Increase page views Grow mindshare and brand awareness Create a positive brand association and keep it sticky Increase customer interaction and ultimately advocacy Long term - conversion and sales
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Notes

Excerpts from the Social Media Marketing Plan Steve Goldner stevegoldner@optonline.net www.linkedin.com/in/stevengoldner www.twitter.com/SocialSteve
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