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  • Lexger8 (Mxxivhsjsv 1:, Qwurgxfwlrq 5Hvhdufk'Hvljq

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    This document discusses using Twitter for strategic facility management communication. It begins by introducing Twitter's potential value for internal and external communication. It then presents a research question about Twitter's added value for strategic development. Next, it outlines organizational stages from cost center to subsidiary and how Twitter activities would increase across these stages. It also presents a Twitter activity model and analyzes a sample of Tilburg University tweets over a month to code content and gather information. The document concludes that Twitter's value grows as organizations develop strategically.

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    This document discusses using Twitter for strategic facility management communication. It begins by introducing Twitter's potential value for internal and external communication. It then presents a research question about Twitter's added value for strategic development. Next, it outlines organizational stages from cost center to subsidiary and how Twitter activities would increase across these stages. It also presents a Twitter activity model and analyzes a sample of Tilburg University tweets over a month to code content and gather information. The document concludes that Twitter's value grows as organizations develop strategically.

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    14 views1 page

    Lexger8 (Mxxivhsjsv 1:, Qwurgxfwlrq 5Hvhdufk'Hvljq

    Uploaded by

    api-77895639
    This document discusses using Twitter for strategic facility management communication. It begins by introducing Twitter's potential value for internal and external communication. It then presents a research question about Twitter's added value for strategic development. Next, it outlines organizational stages from cost center to subsidiary and how Twitter activities would increase across these stages. It also presents a Twitter activity model and analyzes a sample of Tilburg University tweets over a month to code content and gather information. The document concludes that Twitter's value grows as organizations develop strategically.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    ;LEXGER8[MXXIVHSJSV*1

    lntroduction
    Twltter can be useo ln every taclllty management
    organlzatlon to optlmlze tbe lnternal ano eternal
    communlcatlon. As taclllty manager lt may not be
    clear wbere a meolum llke twltter can bave lts
    aooeo value wltbln tbe organlzatlon. 8aseo on a
    strateglc polnt ot vlew lt ls oltcult tor a taclllty
    organlzatlon to see tbe opportunltles.
    Research Question
    Wbat ls tbe aooeo value ot Twltter ln tbe strateglc
    oevelopment ot tbe taclllty management
    organlzatlon?
    Research Design
    OrganizationaI stages Maas/ Pleunls
    Cost center
    One-way communlcatlon
    Proouct orlentateo
    Not market orlentateo
    Mlnlmal lnteractlon wltb cllent
    5ervice center
    One way communlcatlon
    Process orlentateo
    Orlentatlng costs vs. pertormance
    Lntrance ot servlce oesk
    Business Unit
    |nteractlve communlcatlon
    Cllent orlentateo
    Accorolng market stanoaros
    Focus on cllent
    5ubsidiary
    Proactlve communlcatlon
    Cbaln orlentateo
    Strongly market orlentateo
    Hlgb tocus on cllent
    ConcIusion:
    Tbe lntenslty ot tbe twltter actlvltles lncrease
    wltb tbe strateglc oevelopment ot tbe taclllty
    management organlzatlon.
    Monitoring
    Followlng
    Treno watcblng
    #Hasbtag selectlon
    Content nanagenent
    News
    Marketlng
    Aovertlsement
    CIient lnfornation
    Survey
    |mago researcb
    Cllent satlstactlon
    Web-interaction
    Web care
    Actlve olalog
    Communlty bullolng
    A
    8
    C
    D
    Twitter Activity nodeI
    Twitter situation on TiIburg University
    8y sampllng tbe current sltuatlon ot Twltter at Tllburg
    Unlverslty bas been vlsuallzeo. Tbe sample lncluoeo al
    tweets relateo to tbe unlverslty over a perloo ot tlme.
    8y selectlng #basbtags tbe boroers ot tbe sample coulo
    be set.
    5anpIe infornation
    Duratlon: 1 montb ([anuary 2011)
    Total volume: 1223 tweets
    |nolvloual accounts: 436 accounts
    Hasbtag selectlon: #UvT
    #TllburgUnlverslty
    #Tllu.
    Atter gatberlng all necessary oata ot tbe sample tbe
    process ot coolng coulo be starteo. Lvery tweet bao to
    be analyses about tbe content. Tbe coolng was baseo
    on several crlterla. |t lt lncluoeo, lntormatlon, oplnlon
    (negatlve or posltlve), marketlng lntormatlon, oemano
    ot actlon, URL, retweet or plcture.
    Contact:
    Dorlan Teensma
    Hlllenweg 11
    5963 PA Hegelsom
    Tbe Netberlanos
    EnaiI:
    oorlanteensma@gmall.com
    NHTv Unlverslty ot applleo sclences
    Slbelluslaan 13, 4837 CA 8reoa
    Tllburg Unlverslty
    Waranoelaan 2, 5037 A8 Tllburg

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