INTERCULTURAL COMMUNICATION

By- GROUP 6 ALISHA RAM KISHORE SHIVIKA SURAJ VIVEK

INTER CULTURAL COMMUNICATION

It is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non verbal signs differently

USA=OK

JAPAN=MONEY

RUSSIA=ZERO

BRAZIL=INSULT

Gestures Around the World

Western Brazil USA

- Do you have a telephone ? - Cuckold (Your wife is cheating to you) - Sign for the Texas Long Horns

ETHNOCENTRISM
Inability to accept another cultures world view. my way is the best

ETHNOCENTRISM
It is the use of values, ideals from ones own

culture to judge the behavior of someone from another culture. It is cultural which contributes to social solidarity It hinders our understanding of the customs of other people .

CAUSES FOR ETHNOCENTRISM

Lack of awareness of

cultural difference. Lack of interest in knowing other cultural differences. Inability to distinguish cultural differences

CROSS CULTURAL COMMUNICATION

The reasonable person adapts himself to the world, while the unreasonable ones persists in trying to adapt the world to himself.

Improving Cross Culture Communication

Ways to improve inter cultural communication

Connecting with people

Respect differences
Work together Understanding the body

language and hand gestures

THANK YOU Hindi - Dhanyavaad Kannada Dhanyavadagalu Tamil - Nandri Malayalam Nanni Telugu - Dhanyavadalu Bengali Dhanyabaad Marathi Aabhari aahe Gujarati Aabhar Sindhi Meharbani Urdu - Shukriya konkani-Dev boren koru