A Case study on

'Telangana
- A most powerIul Nine` letter word playing with Nine top 5olitical
5arties and wants to take away Nine` districts which is a big issue in a
state oI Nine` crore 5eo5le.

Its $02039,943 is %elangana people %,7093 is outh and University
students and 5489433 is as a !olitical Issue.
Telangana is a region in Andhra Pradesh in 1948 India put an end to the rule
oI the Nizams and a Hyderabad state was Iormed. In 1956 the Telangana part oI
Hyderabad was merged with then Andhra state (carved out oI Madras Presidency in
October 1953). The remaining parts oI the Nizam's empire merged with Karnataka
and Maharashtra. Andhra Pradesh became the Iirst linguistically carved state in the
country aIter Gandhian revolutionary Potti Sreeramulu on a hunger strike over the
issue died on December 16 1952.
AIter this Ior many Years the state lived in a calm and peace way but the time
came when they want to divide again the Iirst Telangana movement intensiIied in
1969. There was a distinct diIIerence between Andhra and Telangana regions. Since
Andhra was part oI a colonial Madras Presidency education levels and development
oI this region were better than in Ieudal Telangana. People Irom Telangana were
against merger with Andhra state as they Ieared they would lose jobs to them.Cultural
diIIerences too remain. Under Nizam's and beIore that under the Qutb-Shahi rule
the culture and language in Telangana bore inIluences oI north India. Emphases on
Iestivals are also diIIerent.
Primarily a student-driven protest it turned historical Ior the number oI people
who took part in it. Over 350 students were killed in police Iiring and lathi charge.
Osmania University was the movement's hotbed. Congress leader Marri-Channa
Reddy who raised the 'Jai Telangana' slogan diluted the movement by merging his
Telangana Praja Samithi Party with Congress -- Indira Gandhi made him the chieI
minister aIter this. That's how the movement collapsed: a result oI Indira Gandhi's
masterstroke. P V Narasimha Rao too was made CM in 1971 because he was Irom
Telangana region.
In the 90s KCR then a member oI the Telugu Desam Party was hopeIul oI a
ministerial post in the state government but was made deputy speaker aIter the 1999
elections. He quit TDP in 2001 to champion the cause oI a separate Telangana state
and Iounded Telangana Rashtra Samithi.

All this while with Iaster development in the rest oI Andhra a strong Ieeling
was gaining ground in Telangana that it was being exploited and that the region's
surplus was being transIerred to Iinance development in the rest oI the state. In 2004
election Y S Rajasekhara Reddy joined hands with KCR promising a separate
Telangana. But YSR got cold Ieet and backtracked triggering resignations oI TRS
MLAs. KCR quit his Union ministry post.
Congress and TDP continue to Ilip-Ilop. BJP and CPI support Telangana while
PRP is against the Iormation oI a new state. The Congress and TDP is a divided
house. TRS the party spearheading the Telangana movement the BJP and CPI are Ior
a separate Telangana state Chiranjeevis Praja Rajyam and CPM are Ior a uniIied
Andhra Pradesh while the MIM is against a separate Telangana.
Hyderabad which is within the Telangana region is a bone oI contention
between votaries oI Telangana and those against it. The issue oI AP capital remains a
stumbling block in the creation oI Telangana.
1 we bring MARKETNG in to picture, we can say that these politicians
are great marketers, political parties are the service organisations and people are
the customers. Politicians know how to get the customers on to their side, to
become a Member o1 Parliament or Legislative Assembly.

Questions:
1. rite a SOT analysis Ior Telangana in a Marketing Prospective.
2. hat are the 8 Ps oI the Telangana (Take Telangana as a Service Organization)?
3. How the politicians are Marketed and how they marketed the Telangana?