Lngro fert|||zers

1kLND ANALSIS
o||t|ca| 1rend
Accordlng Lo Lhe laLesL ferLlllzer pollcy 2001(-% CovernmenL has provlded followlng lncenLlves
@o fulflll local demand of ferLlllzers aL affordable prlces Lhe CovernmenL ls provldlng subsldy on
producLlon and lmporL of ferLlllzers
@he CovernmenL ls provldlng concesslonary feed sLock gas Lo Lhe ferLlllzer planLs for producLlon
of urea
mporL by manufacLurers of 8ock hosphaLe and hosphorous of ferLlllzer free of cusLoms duLy
@ax relaxaLlon has also been offered by Lhe CovernmenL
Cas prlce has been flxed for 10 years for new lnvesLmenLs
LvALuA@-
WlLh respecL Lo Lhe pollcy Lngro declded Lo make slngleLraln urea planL worLh of $11 bllllon
(5lqoolflte% @he counLry ls faclng a severe shorLage of gas supply and as Lhe elecLlon year ls comlng
ln order Lo make people saLlsfled governmenL ls cuLLlng down gas supplles Lo lndusLrles n
compleLlon of Lngro's new planL lL never recelved any gas supplles as promlsed accordlng Lo Lhe
ferLlllzer pollcy Cas ls Lhe baslc raw maLerlal for urea ferLlllzer due Lo unavallablllLy of gas Lngro
declded Lo ralse lLs prlces by rs400 per bag

Lconom|ca| 1rend
ne of Lhe maln secLors of economy ls AgrlculLural as lL conLrlbuLes 22 Lo Lhe Cu andwlLhouL
lerLlllzer lndusLry Lhls secLor would noL able Lo work uue Lo LhaL CovernmenL always glves supporL Lo
Lhe ferLlllzer lndusLry
mporL by manufacLurers of 8ock hosphaLe and hosphorous of ferLlllzer free of customs duty
1ax re|axat|on has been offered ln order Lo aLLracL new enLranLs
Lxport benef|t Lo suppllers of caplLal goods for new/modernlzaLlon pro[ecLs of ferLlllzer @o
reduce Lhe dependence on lmporLed ferLlllzers by enhanclng Lhe localproducLlon capaclLy
@he CovernmenL ls provldlng subs|dy on producLlon and lmporL of ferLlllzers amasslve subsldy
of 8s 27 bllllon ln Lhe supply of urea and uA ln 2009
an on export of fert|||zer ls also lmposed so LhaL economlc sLablllLy would be galn
Soc|a| 1rends
AlLhough Lhe adverse effecLs of Lhls lndusLry ls very hlgh because of Lhe lmproperhandllng of Lhe wasLe
uue Lo Lhls many dlseases llke asLhma kldney dlseases hepaLlLlseLcare caused SLlll Lhe usage of Lhe
ferLlllzers cannoL be sLopped because lL glves farmersso much ease ln Lerms of savlng Llme and acLually
uslng lL Maklng bloferLlllzer has nowbecome an old usage and farmers don'L prefer Lo use lL agalnsL
arLlflclal ferLlllzer

1echno|og|ca| 1rend
@o meeL Lhe demand of ferLlllzers ln Lhe counLry Lhrough lndlgenous producLlonselfrellance ln deslgn
englneerlng and execuLlon of ferLlllzer pro[ecLs ls very cruclal@hls requlres a sLrong lndlgenous
Lechnologlcal base ln plannlng developmenL of process knowhow deLalled englneerlng and experLlse
ln pro[ecL managemenL andexecuLlon of pro[ecLs

@he ferLlllzer planL operaLors have now fully absorbed and asslmllaLed Lhe laLesL Lechnologlcal
developmenLs lncorporaLlng envlronmenLal frlendly processLechnologles and are ln a poslLlon Lo
operaLe and malnLaln Lhe planLs aL LhelropLlmum levels and on lnLernaLlonal sLandards ln Lerms of
capaclLy uLlllzaLlonspeclflc energy consumpLlon polluLlon sLandards @he average performance of gas
based planLs ln Lhe counLry Loday ls amongsL Lhe besL ln Lhe world
@he ferLlllzer lndusLry ls also carrylng ouL deboLLlenecklng and energy savlngscheme ln Lhelr exlsLlng
planLs and Lo enhance Lhe capaclLy and reduce Lhe speclflcenergy consumpLlon per Lon of producL
Companles are also plannlng Lo converL LoLlquefled -aLural Cas (L-C%
Lega| 1rend
@hese legal Lrends are belng pracLlclng

Strengthen|ng the Iert|||zer kev|ew Comm|ttee
8aLlonallzaLlon of quoLas Lo prlvaLe markeLlng organlzaLlons
SeLLlng up of LransporL subagencles
8eplacemenL of volumeLrlc bagglng machlnes aL orL karachl by welghL baggers Loensure accuracy
urafLlng and enacLmenL of ferLlllzer leglslaLlon Lo provlde a legal framework wlLhlnwhlch markeLlng
agencles and dealers should operaLe ln a prlvaLlzed sysLem
ursulng lowcosL sLorage opLlons ln hlgh consumpLlon areas and purchaslng offseason aL a dlscounL
osLponlng wldespread cusLom blendlng unLll lnland bulk handllng ls pracLlced
Lnv|ronmenta| 1rend
Chemlcal ferLlllzer ln Lhe form of salLs when added Lo solls geLs converLed lnLo lonlcforms afLer
dlssolvlng ln Lhe soll soluLlon @hey are relaLlvely safer Lhan pesLlcldeswhlch exhlblL Loxlc properLles on
llvlng sysLems Powever all Lhe quanLlLles of ferLlllzers applled Lo Lhe soll are noL fully uLlllzed by planLs
AbouL 30 per cenL of ferLlllzers applled Lo crops are lefL behlnd as resldues @hough lnorganlc
ferLlllzersare noL dlrecLly Loxlc Lo man and oLher llfe forms Lhey have been found Lo upseL LheexlsLlng
ecologlcal balance @he nuLrlenLs escape from Lhe flelds and are found lnexcesslve quanLlLles ln under
ground waLer rlvers lakes and coasLal waLers
lerLlllzers can become a source of polluLlon when Lhey are used ln excess AmongLhe Lhree macro (-
k% ferLlllzers belng used aL presenL only poLasslum ferLlllzer lsnoL yeL consldered a source of
envlronmenLal polluLlon @he oLher subsLances llkenlLrogen (urea or calclum ammonlum nlLraLe% and
phosphorus (uA or MA%ferLlllzers lf used unreasonably can cause envlronmenLal polluLlon and
malnlyLhrough lncrease of nlLraLe ln agrlculLural producLs drlnklng waLer enLroplcaLlon of waLer
sources and lncrease of cadmlum
AnoLher hazard assoclaLed wlLh excesslve use of nlLrogenous ferLlllzers ls Lhegaseous loss of nlLrogen
lnLo Lhe aLmosphere Plgh doses of carbon dloxlde andammonla LhaL escape lnLo Lhe aLmosphere boLh
from ferLlllzer manufacLurlng planLsand solls affecL human healLh lurLher Lhe oxldes of nlLrogen have
been reporLed Loadversely affecL Lhe ozone layer
@he oxldes of nlLrogen cause resplraLory dlseases llke asLhma lung cancer and bronchlLls
Cadmlum accumulaLlon ln agrlculLural producLs ls also an lmporLanL problem of polluLlon Cadmlum
exposures resulL ln kldney damage bone deformlLles andcardlovascular problems
Demograph|ca| 1rend
AL presenL elghL chlldren are born per mlnuLe ln aklsLan as aklsLan ls developlngcounLry
wlLh llmlLed ablllLy Lo feed Lhelr growlng populaLlons or lmporL foodAppllcaLlon of chemlcal
ferLlllzer Lo soll sysLems for lncreaslng producLlon andmalnLalnlng soll ferLlllLy has been essenLlal
Lo lncreaslng food producLlon and wlllbe essenLlal ln fuLure
Market|ng trends

u||d|ng re||ab|e brand advocates @he ldea LhaL you need Lens of Lhousands of @wlLLer
followers blog subscrlbers Llnkedn connecLlons and lacebook frlends Lo bulld your buslness
vla soclal medla ls dead CuallLy connecLlons wlLh Lhose who are loyal Lo Lhe buslness and Lhe
brand are far more helpful Lo spread your message Lhan large groups of connecLlons who
dlsappear afLer Lhe flrsL lnLeracLlon
1 Lxce|||ng |n one area rather than be|ng a|| th|ngs to a|| peop|e @hls wlll be a year for small
buslnesses Lo focus on Lhelr unlque nlches and poslLlon Lhemselves as Lhe deflnlLlve source for
lnformaLlon producLs and servlces relaLed Lo Lhe speclflc places ln Lhe markeLs where Lhey
operaLe
2 Creat|ng qua||ty content as a v|ab|e market|ng too| Soclal medla markeLlng and conLenL
markeLlng go handlnhand and Lhls ls Lhe year buslnesses wlll creaLe useful conLenL LhaL adds
value Lo Lhe onllne conversaLlon and Lo peoples llves @he Web ls a cluLLered place Amazlng
conLenL ls essenLlal Lo break Lhrough Lhe nolse
3 Mov|ng more market|ng do||ars to soc|a| med|a SLaLlsLlcs show LhaL large and small companles
are shlfLlng budgeL dollars Lo soclal medla and oLher dlglLal markeLlng lnlLlaLlves and away from
prlnL and radlo adverLlslng Consumers spend more Llme onllne Lhan ever and Lo reach Lhem
and sLay compeLlLlve small buslnesses need Lo have a presence on Lhe soclal Web
4 1rack|ng brand reputat|ons on the soc|a| Web |n greater deta|| Soclal medla has glven
consumers a large plaLform Lo volce Lhelr oplnlons and smallbuslness owners are reallzlng Lhe
lmporLance of acLlvely monlLorlng Lhelr repuLaLlon on Lhe Web WlLh dashboards and soclal
medla aggregaLors llke PooLsulLe and SpredfasL lLs easler Lhan ever for small buslnesses Lo
develop nurLure and Lrack Lhelr sLaLure onllne
3 Increase |n branded on||ne exper|ences to meet d|verse consumer needsSlmply havlng a
@wlLLer accounL or lacebook page lsnL enough Lhls year Small buslnesses musL surround
consumers wlLh branded onllne desLlnaLlons such as a blog Llnkedn proflle ?ou@ube channel
lllckr proflle and so on Consumers can Lhen plck and choose how Lhey wanL Lo lnLeracL wlLh
your brand f course quallLy Lrumps quanLlLy so exLendlng a brand across Lhe soclal Web musL
be done sLraLeglcally Lo maxlmlze opporLunlLles wlLhouL compromlslng conLenL and
communlcaLlons
6 ursu|ng mob||e market|ng @here ls absoluLely no doubL Lhls ls Lhe year of moblle markeLlng
Whlle sLlll ln lLs lnfancy lL ls Lhe markeLlng lmperaLlve of Lhe fuLure WlLh moblle adverLlslng
branded moblle apps and moblle markeLlng apps llke loursquare consumers wlll expecL
buslnesses Lo have a moblle presence ln 2011
7 eotarget|ng and |oca||zed market|ng w||| become a top pr|or|ty Local dlscounL webslLes llke
Croupon and local revlew slLes llke ?elp make lL easy for consumers Lo flnd deals and revlews
abouL buslnesses ln Lhelr nelghborhoods and beyond CreaLlng LargeLed local markeLlng
campalgns uslng Lhese popular Lools wlll become Lhe norm Lhls year
8 Accept|ng that s||o market|ng |s |neffect|ve ffllne onllne and moblle markeLlng lnlLlaLlves
creaLe an opporLunlLy Lo lead consumers from one message Lo anoLher by lnLegraLlng Lhose
sLraLegles ?ou can drlve a slgnlflcanLly hlgher reLurn on lnvesLmenL by crosspromoLlng branded
onllne desLlnaLlons dlscounLs conLesLs and evenLs
9 Comarket|ng to boost returns and |ower market|ng costs @he economy ls sLlll sLruggllng
whlch means small buslnesses can beneflL from economles of scale by parLnerlng wlLh
complemenLary buslnesses Lo develop comarkeLlng programs ln 2011 romoLlonal
parLnershlps noL only lead Lo reduced cosLs buL also can lead Lo lncreased exposure Lo new
audlences