OBJLC1lVLS OF 1HL RLSLARCH

The main objective of this research is to create awareness

on the factors that influences a consumer in buying a
particular product.
To know how a celebrity influences their buying behavior.
To know consumers attitude towards the product that are
endorsed by a celebrity.
To know the reason why the consumer prefers a product that
is endorsed by a celebrity.
To know the awareness level regarding various brands.
To know the factors that influences any firm to increase their
sales volume or market share through the product endorsed
by a celebrity

SCOPL OF 1HL RLSLARCH
The research of the "Impact of Celebrity Endorsement on
Brands" will help in acquiring a better insight and understanding
the trivial aspects of branded products and its awareness.
Consumer awareness about a product is very important for that of
a company and this study will give a brief picture of a consumers
buying behavior.
The company can focus its strategies or the product on a whole,
on the study and the area, which are of major concern for the
consumers. The company can, thus be able to serve the
customers well and examine all factors that influences a brand
that is being endorsed by a celebrity.

00/ an/ Purpos0
O Instant Brand Awareness and Recall.

O Celebrity values define, and refresh the brand image.

O Celebrity adds new dimensions to the brand image.

O ack of ideas.

O To convince clients.





















"u0stionnair0

Section A:
1name
_________________ (opLlonal)

2 lncome
__________________

3
Cender
Male lemale

4 A g e
1319 2030 3040 4030 30and Above

3 CccupaLlon
Servlce 8uslness

Pousewlfe SLudenL

CLhers (lease Speclfy) _________________











Section B:

1lf you wlsh Lo buy a parLlcular producL Lhen whaL wlll be Lhe
moLlvaLlng facLor for LhaL?

a) lewer prlces
b) varlous dlscounLs and offers
c) LaLesL Lrends
c) CelebrlLy endorslng Lhe producL

2 WhaL ls Lhe purpose behlnd buylng Lhe followlng producL

a) MoLor vehlcle?
1 Luxury
2 Self LsLeem
3 8rand name
4 CelebrlLy

b) CloLhlng
1 SLaLus
2 CosL
3 8rand name
4 CelebrlLy

c) lood roducLs
1 CuallLy
2 8rand name
3 CelebrlLy
4 CuallLy
6 ALLracLlve ackage



3 uo you Lhlnk companles lnvesLlng huge money for uslng celebrlLles
help Lhem ln lncreaslng Lhelr LoLal revenue?
1 ?es
2 no
3 Can'L say

4 uoes Lhe celebrlLy helps ln lncreaslng Lhe markeL share of Lhe
company's brand?

1 usually Lrue
2 usually noL
3 Can'L say

3 uo you Lhlnk a presence of celebrlLy llke Shahrukh khan and PrlLhlk
8oshan ln an adverLlsemenL encourages you Lo buy Lhe parLlcular
producL?
1 ?es
2 no
3 Can'L say

6 WhaL do you Lhlnk do Lhe celebrlLy Lhemselves uses Lhe producL
Lhey Lhemselves endorse?
1 ?es
2 no
3 Can'L say

7 Cn a personal noLe whaL klnd of celebrlLy does you llke Lhe mosL?

1 CrlckeLer
2 ollLlclan
3 lllm sLar
4 lamous personallLles


8 Pow do you raLe Lhe followlng celebrlLles as a brand endorser

a) Shahrukh khan for nokla

1 LxcellenL
2 Average
3 oor
4 Can'L raLe

b) Sachln 1endulkar for 8oosL

1 LxcellenL
2 Average
3 oor
4 Can'L raLe

c) Amlr khan for 1lLan WaLches

1 LxcellenL
2 Average
3 oor
4 Can'L raLe


9 WhaL ls Lhe mosL lmporLanL for you?

1 rlce of Lhe producL
2 CuallLy of Lhe producL
3 value for money
4 CelebrlLy endorsemenL



10 uo you Lhlnk celebrlLy endorsemenL ls an lmporLanL Lhlng ln brand
promoLlon?
1 ?es
2 no
3 Can'L say

11 uo you Lhlnk celebrlLy endorsemenL ls really effecLlve ln reachlng lLs
goal?
1 ?es
2 no
3 Can'L say

12 Accordlng Lo you whaL can be Lhe reason for Lhe companles Lo
choose celebrlLles for promoLlng Lhelr producLs?
1 no new ldeas
2 Lasy recognlLlon of producL
3 1o lncrease sales and proflL
4 1o follow compeLlLlon









imitations of th0 r0s0arch
Lv0ry coin has two si/0s, an/ so thus this /0scriptiv0 r0s0arch
stu/y. 1h0 stu/y h0ps in un/0rstan/ing various asp0cts, but th0r0
ar0 c0rtain imitations, which ar0 to b0 tak0n into account .
1h0 foowing ar0 th0 imitations of th0 stu/y con/uct0/
1h0 m0tho/ us0/ for co0cting th0 /ata is tim0 consuming.
1h0 samp0 siz0 an/ ar0a of th0 samping is imit0/ an/ rigi/,
i.0. th0 surv0y is imit0/ to c0rtain ar0as of Bangaor0
[Karnataka.1hus th0 b0havior of ony a particuar group is
/0t0rmin0/.
1h0 /ata co0ct0/ from th0 stu/y may b0 ambiguous in
som0 cas0s.
1h0 information obtain0/ from th0 consum0rs, bas0/ on th0
qu0stionnair0, is assum0/ to b0 factua.
1h0 r0spons0 of th0 consum0rs may b0 bias0/.