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Outline Company name Snapshot Titan Watches Flowchart Functions Comparison with TIMEX Take Away
Snapshot Company name Founded: 1987 Headquarters: Hosur , India Founder: Xerxes Desai Slogan: Be More Brand Ambassador: Aamir Khan Employees: 3000 PArent: Tata Group
Functions (1) Company name 1. Manufacturers Manufacturing watches Supply to Clearing & Forwarding Agents 2. C FAs Receive goods from the manufacturer Warehouse Supply stock to various outlets Fi xed remuneration from TITAN All other costs to be reimbursed by
Functions (2) Company name 3. WOTs Online Ordering system on 3 basis Ready-to-deliver stock In-transit stock Wishlist stock Every cost to be met by the WOT owner After sales service costs (personnel, spares, space) Infrastructure Others Receives a comes for% margin on fixed free at TITAN Nothing aggregate sales-Sujit S aha (a proud WOT owner)
Functions (3) Company name 4. Distributors Link between CFA and Retailer, where CFAs cannot supply Company ap pointed
Take Away Company name A. TITAN should not move away from outright sale to consignment based sale to de alers WHY: Outright sale forces the retailers to push the product on consumers
B. Timex should provide better incentives to dealers ader and dictates terms to dealers