Presented by: Fiona, Milton, Clayton, Gary

Background
French apparel company, La Chemise Lacoste founded in 1933 Founders: Ren Lacoste, Andr Gillier Known as BCBG (Bon Chic Bon Genre)

Recognized by green crocodile label

2005: 110 countries (pays), 50 million products

Tennis and Ren LACOSTE

Won his first junior tournament at Paris Tennis Club court 1921 1928 Won his 2nd Wimbledon Singles title, Davis Cup, Publishes Tennis 1933 Launched first LACOSTE polo shirt in white jersey petit piqu Unveiled remarkable invention the steel raquette de tennis 1961 1963 Designed the first LACOSTE chaussures de tennis The French tennis team won at Davis Cup, with a crocodile on their hearts 1991

A revolutionized polo shirt design to replace uniform L for lacoste 1 for its unique fabric, cotton petit piqu 2 for the short sleeved design 12 for the number of versions that Lacoste finally selected

L12.12 the code name

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13 countries in the world have fewer than 5000 crocodiles left Protection of biodiversity on the planet Safeguard projects all over the world Release, preservation, breeding, financial aid, research

ATHLETES

Le Vocabulaire
La chemise- the shirt Bon Chic Bon Genre- preppy Pays- countries Un peu dair sur terre