NAME: GAURI MAHESH SAWANT

SYBMS (FINANCE) (B)

FINANCIAL INSTITUTIONS AND MARKETS (FIM)

Lacoste
Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and
entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather
goods, perfume, towels and watches. The company can be recognised by its
green crocodile logo.[3] René Lacoste, the company's founder, was nicknamed "the Crocodile" by
fans because of his tenacity on the tennis court.[4] In November 2012, Lacoste was bought
outright by Swiss family-held group Maus Frères.[5] is one of the branded brand.

History[edit]
René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president
of the largest French knitwear manufacturing firm at the time. They began to produce the
revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile
logo embroidered on the chest. The company claims this as the first example of a brand name
appearing on the outside of an article of clothing.[6] Starting in the 1950s, Izod produced clothing
known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993 when
Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre
Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a
similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile.
More recently, Lacoste's popularity has surged due to French designer Christophe Lemaire's
work to create a more modern, upscale look.[citation needed] In 2005, almost 50 million Lacoste products
sold in over 110 countries.[7] Its visibility has increased due to the contracts between Lacoste and
several tennis players, including former American tennis players Andy Roddick and John Isner,
French veteran Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste
had also begun to increase its presence in the golf world, where noted two time Masters
Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been
seen sporting Lacoste shirts in tournaments.
Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of
Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard
died in Paris on 21 March 2006.[8]
Lacoste licenses its trademark to various companies. Until recently, Devanlay owned the
exclusive worldwide clothing license, though today Lacoste Polo Shirts are also manufactured
under licence in Thailand by ICC and also in China. Pentland Group has the exclusive worldwide
license to produce Lacoste footwear, Coty Inc. owns the exclusive worldwide license to produce
fragrance, and CEMALAC holds the license to produce Lacoste bags and small leather goods.
[citation needed]

In June 2007, Lacoste introduced their e-commerce site for the U.S. market.[9]

In 2009, Hayden Christensen became the face of the Challenge fragrance for men.[10]
In September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded
him as the creative manager of Lacoste.[11]
René Lacoste Foundation is a community program developed to help children be able to play
sports in school.
In March 2016, the company opened a new flagship store on Fashion Street in Budapest.[12]
In 2017, tennis player Novak Djokovic was named brand ambassador and "the new crocodile"
(next to Rene Lacoste) for Lacoste. This obligation includes a five-year contract as well as
multiple appearances in advertising campaigns.[13]
In September 2019, Lacoste appointed Chinese singer / actor Z.Tao as their brand
spokesperson for Asia Pacific as the brand's first attempt of appointing someone for the region.[14]
In 2017, 2018, and 2019, Lacoste collaborated with Supreme to release a collection of co-
branded clothing.[15]

Brand management[edit]
In the early '50s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to
produce Izod Lacoste clothing. In the 1970s and 1980s, it was extremely popular with teenagers
who called the shirts simply Izod. While the union was both profitable and popular, Izod Lacoste's
parent company (Crystal Brands, Inc.) was saddled with debt from other business ventures.
When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal
sold his half of Lacoste back to the French and Izod was sold to Van Heusen.
However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste
began to take over control of its brand name and logo, reining in their branding arrangements.
Currently, Lacoste has once again returned to the elite status it held before a brand
management crisis circa 1990.
Lacoste was involved in a long-standing dispute over its logo with Hong Kong-based sportswear
company Crocodile Garments. At the time, Lacoste used a crocodile logo that faced right
(registered in France in 1933) while Crocodile used one that faced left (registered in various
Asian countries in the 1940s and 1950s). Lacoste tried to block an application from Crocodile to
register its logo in China during the 1990s, the dispute ending in a settlement. As part of the
agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and
a tail that rises vertically.[16]

Retailers[edit]

Lacoste store in Aventura, Florida, United States

A display inside the Lacoste store located in Fifth Avenue, New York

Lacoste operates a large number of Lacoste boutiques worldwide located as concessions in

leading department stores and also as independent venue stores. In the United Kingdom,
Lacoste is available from a variety of shops including, JD Sports, KJ Beckett and John Lewis
Partnership. Likewise in the United States, the Lacoste brand can be found in stores such
as Saks Fifth Avenue, Nordstrom, Lord & Taylor, Neiman
Marcus, Bloomingdale's, Macy's, Belk, Halls, and other independent retailers. In Canada,
Lacoste is sold at Harry Rosen, Hudson's Bay (retailer), its own boutiques, and other
independent retailers. In Australia, it is sold at David Jones, and Myer.

Controversies[edit]
Environmental practices[edit]
In July 2011, Lacoste, along with other major fashion and sportswear brands
including Nike, Adidas and Abercrombie & Fitch, was the subject of Dirty Laundry, a report by the
environmental group Greenpeace. According to the findings of the report, Lacoste was accused
of working with suppliers in China which contribute to the pollution of the Yangtze and Pearl
Rivers. Samples taken from one facility belonging to the Youngor Group located on the Yangtze
River Delta and another belonging to the Well Dyeing Factory Ltd. located on a tributary of
the Pearl River Delta revealed the presence of hazardous and persistent hormone
disruptor chemicals, including alkylphenols, perfluorinated compounds and perfluorooctane
sulfonate.[21]

Censorship of Palestinian art[edit]

In December 2011 Lacoste was accused of censoring the work of Palestinian artist Larissa
Sansour. Sansour had initially been included on a shortlist of eight nominees for the prestigious
Lacoste Élysée prize – a competition which had been organised by the Musée de
l'Élysée in Lausanne, Switzerland, with Lacoste's sponsorship. Sansour's entry into the
competition was entitled "Nation Estate", which involved a series of "dystopic sci-fi images based
on Palestine's admission to UNESCO". In this work Sansour imagines the state contained within
a single skyscraper, with each floor representing a replica of "lost cities"
including Jerusalem, Ramallah and Sansour's own hometown of Bethlehem.
A month before the selection jury was to meet to choose the winner, however, the Musée de
l'Élysée informed Sansour that Lacoste had changed its mind about including her work in the
competition and asked the Museum to remove her as a nominee citing her work to be "too pro-
Palestinian". Sansour soon went public with her story and within 48 hours the Musée de l'Élysée
came out in her support announcing, in a press release,[22] that it had decided to suspend its
relationship with Lacoste as a sponsor of this prize due to its insistence on excluding Sansour
from the competition. The museum emphasized that its decision to end the competition was in
line with the organisation's 25 years of commitment to artistic freedom.[23]
Lacoste's attempt to censor Sansour's work led to widespread international negative media
reports on the company's actions and renewed discussions on the role of private sector
companies in art sponsorships.[24][25]

2BILLION EUROS
The brand achieved a turnover of 2 billion euros in 2017.

2PRODUCTS
Two LACOSTE products are sold every second: textile, leather goods, fragrances, footwear, linen, sunglasses,
watches and underwear, including the iconic Classic Fit Polo.
Lactose (India) Ltd.
Lacoste Financial Services Private Limited is an unlisted private company incorporated on
05 March, 2009. It is classified as a private limited company and is located in Mumbai City,
Maharashtra. It's authorized share capital is INR 30.00 lac and the total paid-up capital is INR
23.90 lac.

The current status of Lacoste Financial Services Private Limited is - Active.

The last reported AGM (Annual General Meeting) of Lacoste Financial Services Private
Limited, per our records, was held on 30 September, 2021. Also, as per our records, its last
balance sheet was prepared for the period ending on 31 March, 2021.

Lacoste Financial Services Private Limited has two directors - Kishor Ramaji
Sorte and Kishor Sanjay Piplikar.

The Corporate Identification Number (CIN) of Lacoste Financial Services Private Limited is
U65999MH2009PTC190765. The registered office of Lacoste Financial Services Private
Limited is at B-1204, ATLANTIS, HIRCHANDANI GARDENS, MAIN STREET POWAI, MUMBAI -
400076, MUMBAI, Mumbai City, Maharashtra.

Lactose (India) »
Standalone Balance Sheet ------------------- in Rs. Cr. -------------------
Mar
  Mar 20 Mar 19 Mar 18 Mar 17
21

12
  12 mths 12 mths 12 mths 12 mths
mths

EQUITIES AND LIABILITIES

SHAREHOLDER'S FUNDS
Equity Share Capital 11.44 10.19 10.19 10.04 9.68
Total Share Capital 11.44 10.19 10.19 10.04 9.68
Reserves and Surplus 23.65 24.10 24.06 21.72 17.07
Total Reserves and Surplus 23.65 24.10 24.06 21.72 17.07
Total Shareholders Funds 35.09 34.29 34.25 31.76 26.74
NON-CURRENT LIABILITIES
Long Term Borrowings 39.26 33.68 31.50 34.02 19.63
Deferred Tax Liabilities [Net] 0.46 1.28 1.28 1.14 2.60
Other Long Term Liabilities 1.15 1.89 1.97 2.55 8.25
Long Term Provisions 0.76 0.72 0.56 0.49 0.50
Total Non-Current Liabilities 41.63 37.57 35.32 38.20 30.98
CURRENT LIABILITIES
Short Term Borrowings 2.69 1.53 0.15 0.00 8.14
Trade Payables 2.17 3.81 5.11 5.18 8.22
Other Current Liabilities 6.75 6.00 6.80 7.39 10.97
Short Term Provisions 0.02 0.07 0.05 0.03 0.02
Total Current Liabilities 11.63 11.41 12.11 12.60 27.35
Total Capital And Liabilities 88.34 83.26 81.67 82.56 85.07
ASSETS
NON-CURRENT ASSETS
Tangible Assets 59.44 61.79 60.39 61.88 62.38
Intangible Assets 0.03 0.03 0.00 0.00 0.00
Capital Work-In-Progress 3.52 0.23 1.48 0.25 1.10
Other Assets 0.00 0.00 0.00 1.28 1.31
Fixed Assets 62.98 62.06 61.87 63.41 64.78
Non-Current Investments 0.68 0.07 0.08 0.06 0.06
Other Non-Current Assets 4.98 1.41 2.03 2.17 2.75
Total Non-Current Assets 68.64 63.53 63.98 65.64 67.59
CURRENT ASSETS
Inventories 8.32 8.91 8.11 7.13 6.48
Trade Receivables 6.43 6.98 6.87 5.38 8.92
Cash And Cash Equivalents 2.66 1.88 0.94 2.79 0.55
OtherCurrentAssets 2.29 1.96 1.77 1.61 1.53
Total Current Assets 19.70 19.73 17.69 16.92 17.48
Total Assets 88.34 83.26 81.67 82.56 85.07
OTHER ADDITIONAL INFORMATION
CONTINGENT LIABILITIES, COMMITMENTS
Contingent Liabilities 3.67 0.55 3.10 3.32 5.49
CIF VALUE OF IMPORTS
Raw Materials 2.59 0.00 0.00 0.00 0.00
Trade/Other Goods 0.00 0.00 4.46 0.91 0.00
EXPENDITURE IN FOREIGN EXCHANGE
Expenditure In Foreign Currency 0.07 0.22 0.18 0.25 0.00
REMITTANCES IN FOREIGN CURRENCIES
FOR DIVIDENDS
Dividend Remittance In Foreign Currency - - - - -
EARNINGS IN FOREIGN EXCHANGE
FOB Value Of Goods - - - - -
Other Earnings 2.46 1.23 0.90 0.84 -
BONUS DETAILS
Bonus Equity Share Capital - - - - -
NON-CURRENT INVESTMENTS
Non-Current Investments Quoted Market
- - - - -
Value
Non-Current Investments Unquoted Book
- - 0.08 - -
Value
CURRENT INVESTMENTS
Current Investments Quoted Market Value - - - - -
Current Investments Unquoted Book - - -
Value
 - -

Lacoste Financial Report 2020

 
Last fiscal year ended on December 31, 2020

  Revenue - Thousa

2013 162.416

2014 163.712

2015 172.810

2016 182.950

2017 205.628

2018 239.394

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the

company income.

Operating Margin
Maus Frères S.A. doesn't provide its Operating Margin figure.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net

profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

LACOSTE OPERATIONS is located in PARIS, ILE DE FRANCE, France and is part of the
Other Textile Product Mills Industry. LACOSTE OPERATIONS has 1,231 employees at this
location and generates $671.50 million in sales (USD). There are 866 companies in the
LACOSTE OPERATIONS corporate family.

Market Share of Lacoste Usa's Largest Competitors

A competitive analysis shows these companies are in the same general field as Lacoste Usa, even though they
may not compete head-to-head. These are the largest companies by revenue. However, they may not have the
largest market share in this industry if they have diversified into other business lines. The "Competition" section of
a business plan or investment memorandum would start by analyzing the information about these companies.
Competitive advantage comes from offering better pricing or superior products/service.

Company Headquarters Revenue ($ MM)

TOYOTA NORTH AMERICA Plano, TX 100 

GENUINE PARTS Atlanta, GA 46 

THERMO FISHER SCIENTIFIC Pittsburgh, PA 36 

ROBERT BOSCH Farmington Hills, MI 33 

BMW OF NORTH AMERICA Westwood, NJ 31 

TBC Palm Beach Gardens, FL 25 

FERGUSON ENTERPRISES Hampton, VA 22 

KAR AUCTION SERVICES Carmel, IN 19 

RELIANCE STEEL & ALUMINUM Los Angeles, CA 18 

Nearby Competitors
These companies are similar in business line and location to Lacoste Usa. While some companies compete with
neighboring businesses for customers, other companies may compete to attract skilled employees.

Company Headquarters Revenue ($ MM)

SONY CORPORATION New York, NY 100 

MARUBENI-ITOCHU STEEL AMERICA New York, NY 29 

MITSUBISHI INTERNATIONAL New York, NY 22 

SUMITOMO CORPORATION OF New York, NY 18 

 AMERICAS

RICHLINE GROUP Manhattan, NY 13 

CREATIVE GOODS MERCHANDISE New York, NY 10 

Lacoste Usa Fast Facts

Revenue $100 - $500 million    See Exact Annual Revenue

Employees 500 - 1,000Exact Company Size

Primary Industry 423 Merchant Wholesalers, Durable Goods

Additional NAICS
4243 Apparel, Piece Goods & Notions Merchant Wholesalers
Codes

551 Madison Avenue

New York, NY 10022
Address
lacoste.com/us/stores/unitedstates/newyork/lacostebroadway-
3816utmsourceyextutmmediumreferralutmcamp

Note: Revenues for privately held companies are statistical evaluations.

Lacoste Usa's annual revenues are $100-$500 million  (see exact revenue data) and has 500-1,000
employees. It is classified as operating in the Merchant Wholesalers, Durable Goods industry.