LEVIS:Levi Strauss & Co.

(LS&CO) ( /liva strs/) is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strausscame from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. Patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. RED TAPE:Red tape is excessive regulation or rigid conformity to formal rules that is considered redundant orbureaucratic and hinders or prevents action or decision-making. It is usually applied togovernments, corporations and other large organizations. One definition is the "collection or sequence of forms and procedures required to gain bureaucratic approval for something, especially when oppressively complex and time-consuming". Another definition is the "bureaucratic practice of hair splitting or foot dragging, blamed by its practitioners on the system that forces them to follow prescribed procedures to the letter". Red tape generally includes the filling out of paperwork, obtaining of licenses, having multiple people or committees approve a decision and various low-level rules that make conducting one's affairs slower, more difficult, or both. Red tape can also include "filing and certification requirements, reporting, investigation, inspection and enforcement practices, and procedures".

NIKE:Nike was founded by Phil Knight in the 60s, but at that time he called it "Blue Ribbon Sports". The name Nike and its trademark swoosh design were brought about later, in 1971. Drawing from Greek mythology, Knight named his company Nike, after the goddess of victory. Thus, the Nike name provided the company with a strong association and image, especially appropriate for a sports gear company, which positions itself in the market as a leader of sport footwear and uses the greatest athletes and the record of their achievements in its advertising. The swoosh logo was originally developed by a graphic designer, Carolyn Davidson in 1971. She was one of 35 people who made suggestions as to what logo to use for the organization. The owners met and agreed on Davidson's design, taking into account her conceptual thinking about the wings of the Greek goddess Nike According to Davidson, Knight asked for a design that suggested movement- originally disliking the swoosh she submitted, but as Knight had deadlines to meet, he ended up using it saying "I don't love it, but it will grow on me". As the time passed, the Swoosh logo has become synonymous with the company. Together with Just Do It slogan, the Swoosh logo perfectly expresses the essence of the Nike brand and its philosophy. They show people the way to the determination, needed for reaching a desired mark in their sporting activities. It expresses well a high ambition and a will for victory, which the Nike Company made a part of its brand image and corporate culture.

ADIDAS:Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (includingAshworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest. Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Strikes" were bought from the Finnish sport company Karhu Sports in 1951.The company revenue for 2009 was listed at10.38 billion and the 2008 figure at 10.80 billion.

FASTRACK:Fast Track is an informal English phrase meaning "the quickest and most direct route to achievement of

a goal, as in competing for professional advancement". It symbolizes d fastest animal of India "cheetah"

Fastrack was promoted with the slogan "Cool Watches from Titan. Initially, in most of the campaigns, the brand was promoted as Titan Fastrack. The brand was targeting young consumers who were moving towards the competitor Timex. It was during this time that Timex and Titan had parted ways. LEE:Lee is a brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world.[1] Its headquarters is currently in Merriam, just outside of Missouri. The company states that they are an international retailer and manufacturer of casual

wear and work wear and that they have more than 400 employees in the United States. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka