Academy of Economic Studies from Bucharest Faculty of International Economic Relations

UNILEVER

-English and business communication 3Anchidin Adriana Badici-Sulfideanu Costin Bericov Catalina
BSc, 2nd year, 921

Intro
1. Intro 2. Overview Unilever: - History of Unilever; - Current activity. 3. Latest products; 4. Conclusion; 5. Questions.

Overview of Unilever

1.

Short history:

Founded in 1930 : amalgamation of the British soapmaker Lever Brothers and Dutch margarine producers Margarine Unie;

Margarine and soap-same raw material: the palm oil;

In 1987, Unilever purchased Calvin Klein Cosmetics; 1996: Unilever purchased Helene Curtis Industries=> a major advantage on the U.S. shampoo and deodorant market; In 2000, it absorbed the American Best Foods, enlarging its portofolio of food products; In 2008, Unilever was named the Digital Marketer of the Year.

2.

Current activity

British-Dutch multinational specialised in fast-moving consumer goods (or consumer packaged goods) ; Unilever produces foods, beverages, cleaning agents and personal care products; Its brands include Knorr, Lipton, Rama, Axe, Dove, Rexona, Cif, Domestos, Omo; Unilever has 160,000 employees in 100 countries around the world; In 2010, its revenue reached roughly 44.5 billion dollars and its net income was around 6 billion dollars.

Latest promotional campaigns

 The

triumph of knowledge is a campaign for children aged between 5 and 12 years, from which children can discover the major continents of the world and learn about countries from each continent in a very fun and interactive way: by playing. can find unusual stories about characters of LEGO and Disney Pixars Cars2 which are traveling in the world.

They

 By

collecting all 32 characters of the collection Triumph of Knowledge, 16 LEGO figures and 16 Disney magnets, which you can find in all the UMPH packages, children can receive LEGO blocks in order to build the map of the world.

 Most

Unilever brands participate in this regional campaign for the South Central Europe Cluster (Romania, Bulgaria, Serbia, Moldova and MAKOSAL) with focus on Romania and Bulgaria.

These

brand are Dero, Cif, Domestos, Omo, Coccolino, Dove, Rexona, Clear, Signal, Delma, Rama, Becel, Hellmanns, Lipton, Knorr, Delikat.

Conclusion

Thank you!