TOP MULTINATIONAL COMPANIES

(UNILEVER COOPERATION)

100 MULTINATIONAL COMPANIES:

1. Airbus
2. Air France-KLM
3. American Express
4. ANZ
5. Apple Inc.
6. Aquent llc
7. Arcelor Mittal
8. Arcor
9. BMW
10. BNP Paribas
11. Cadbury Schweppes
12. Canon Inc
13. Capital One
14. Caterpillar Inc.
15. Coca-Cola
16. Costco
17. Dell
18. Electronic Arts
19. Electronic Data Systems
20. Ericsson
21. Ernst & Young
22. Etisalat
23. ExxonMobil
24. Faber-Castell
25. FedEx Express
26. France Télécom
27. Ferrero
28. Ford Motor Company
29. Gazprom
30. General Electric
31. General Motors
32. Generali
33. Gerdau
34. Gillette
35. Goodyear Tire and Rubber Company
36. Google
37. Halliburton
38. Hewlett Packard
39. Hindustan Computers Limited
40. Hitachi, Ltd.
41. Honda
42. HSBC
43. Huawei
44. Hutchison Whampoa Limited
45. IBM
46. ICICI
47. Indesit
48. Infosys
49. Johnson & Johnson
50. JPMorgan Chase & Co.
51. Kingston Technology
52. Lexmark
53. LG
54. Lockheed Martin
55. McDonalds
56. Maggi
57. Mercedes-AMG
58. Mercedes-Benz
59. Michelin
60. Microsoft
61. Mobil
62. Motorola
63. Nestlé
64. NetApp Inc.
65. News Corporation
66. Nike, Inc.
67. Nintendo
68. Oracle Corporation
69. Panasonic Corporation
70. Parmalat
71. Pepper Lunch
72. PepsiCo
73. Petronas
74. Pfizer
75. Philips
76. Procter & Gamble
77. Proton (carmaker)
78. PSA Peugeot Citroën
79. Red Bull
80. Reebok
81. Regus
82. Renault
83. Shell/Royal Dutch
84. Royal Bank of Canada
85. Samsung
 86. SanDisk
87. SAP AG
88. Sasken Communication Technologies Limited
89. Sony
90. Sony Computer Entertainment
91. Sony Music Entertainment
92. Sony Pictures Entertainment
93. Southwest Airlines
94. TCS
95. Telefonica
96. Total S.A.
97. Toyota
98. Unilever
99. Vodafone
100. Wal-Mart

Unilever
Unilever is an British-Dutch multinational corporation that owns many of the world's
consumer product brands in foods, beverages, cleaning agents and personal care products.

Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, The

Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar
to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both
Unilever companies have the same directors and effectively operate as a single business.
The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow
while Paul Polman is Group Chief Executive.

Unilever's main competitors include Danone, Henkel, Kraft Foods, Nestlé, Pepsico,
Procter & Gamble, Reckitt Benckiser, Sara Lee and S. C. Johnson & Son.

History

Unilever was created in 1930 by the amalgamation of the operations of British soapmaker
Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was
a major raw material for both margarines and soaps and could be imported more
efficiently in larger quantities.

In the 1930s the business of Unilever grew and new ventures were launched in Latin
America. In 1972 Unilever purchased A&W Restaurants' Canadian division but sold its
shares through a management buyout to former A&W Food Services of Canada CEO
Jefferson J. Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of
profits, compared with an original 90%. In 1984 the company bought the brand Brooke
Bond (maker of PG Tips tea).
In 1987 Unilever strengthened its position in the world skin care market by acquiring
Chesebrough-Ponds, the maker of Ragú, Pond's, Aqua-Net, Cutex Nail Polish, and
Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Fabergé, and Elizabeth
Arden.

In 2000 the company absorbed the American business Best Foods, strengthening its
presence in North America and extending its portfolio of foods brands. In April 2000 it
bought both Ben & Jerry's and Slim Fast.

The company is fully multinational with operating companies and factories on every
continent (except Antarctica) and research laboratories at Colworth and Port Sunlight in
England; Vlaardingen in the Netherlands; Trumbull, Connecticut, and Englewood Cliffs,
New Jersey in the United States; Bangalore in India (see also Hindustan Unilever
Limited); and Shanghai in China.

The US division continued to carry the Lever Brothers name until the 1990s, when it
adopted the parent company's moniker. The American unit now has headquarters in New
Jersey, and no longer maintains a presence at Lever House, the iconic skyscraper on Park
Avenue in New York City.

The company is said to promote sustainability and started a sustainable agriculture

programme in 1998. In May 2007 it became the first tea company to commit to sourcing
all its tea in a sustainable manner, employing the Rainforest Alliance, an international
environmental NGO, to certify its tea estates in East Africa, as well as third-party
suppliers in Africa and other parts of the world. It declared its aim to have all Lipton
Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010, followed
by all Lipton tea bags globally by 2015.

Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking
based on positive versus negative news coverage for 2007.

In 2008 Unilever was honoured at the 59th Annual Technology & Engineering Emmy
Awards for "Outstanding Achievement in Advanced Media Technology for Creation and
Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top
Boxes" for its program Axe: Boost Your ESP.

On September 27, 2010, Unilever purchased Alberto-Culver, the maker of personal care
and household products such as VO5, Nexxus, TRESemmé, and Mrs. Dash for $US3.7
billion.

Products
Unilever owns more than 400 brands as a result of acquisitions, however, the company
focuses on what are called the "billion-dollar brands", 13 brands, each of which achieve
annual sales in excess of €1 billion. Unilever's top 25 brands account for more than 70%
of sales. The brands fall almost entirely into two categories: Food and Beverages, and
Home and Personal Care.

Unilever's brands include:


Aviance  Lipton

Axe/Lynx  Lux (soap)

Blue Band[15]  Omo/Surf (detergent)

Dove  Rexona/Sure

Flora/Becel  Sunsilk

Heartbrand

Hellman's  TIGI (haircare)[16][17]

Knorr

Advertising
A freezer in Queens, NY filled with Strauss ice cream from Israel with the Heartbrand

Unilever has produced many advertising campaigns, including:

 Lynx/Axe click advert with Nick Lachey (US only) and Ben Affleck (Non-US
only)
 PG Tips Monkey and Al
 Knorr Chicken Tonight, 'I feel like chicken tonight'
 Flora London Marathon
 Knorr global brand
 Dove Campaign for Real Beauty, including Evolution
 Calve Pindakaas (peanut butter) in the Netherlands
 Comfort Pure recommended by mothercare
 Clear Anti-Dandruff shampoo and conditioner with the entertainer Rain
 Clear Anti-Dandruff shampoo and conditioner with the entertainer Nicole
Scherzinger
 Clear Soft and Shiny shampoo and conditioner with the actress Sandra Dewi
Corporate governance
Unilever's highest executive body is called the Unilever Executive which is led by the
Group Chief Executive (Paul Polman). It is responsible for delivering profit and growth
across the company.

Members of the Unilever Executive include: Executive and non-executive directors at

Unilever are:
 Paul Polman (Group Chief
Executive)  Michael Treschow
 Vindi Banga (President Categories)  Professor Geneviève Berger
 Doug Baillie (President Western  The Rt. Hon. The Lord Brittan of
Europe) Spennithorne, QC
 Harish Manwani (President  Wim Dik
Asia,Africa, Central & Eastern  Charles E. Golden
Europe)  Kees J. Storm
 Jean-Marc Huet (Chief Financial  Jeroen van der Veer
Officer)  Byron E. Grote
 Sandy Ogg (Chief HR Officer)  Hixonia Nyasulu
 N. R. Narayana Murthy
 Michael B. Polk (President
Americas)  Lord Simon of Highbury CBE

Corporate image
Unilever claims that corporate social responsibility is at the heart of its business.
However, the transition to a responsible and sustainable company is ongoing and
Unilever has attracted a variety of criticisms from political, environmental and human
rights activists on not achieving the high aims it communicates on a number of topics.

Relief support
On 15 January 2010, Unilever donated a $500,000 monetary donation to the victims of
the devastating earthquake in Haiti, through its global partnership with the United
Nations World Food Programme (WFP).
COURSE: GLOBAL BUSINESS MANAGEMENT

ASSIGNMENT: MULTINATIONAL COMPANIES

SUBMITTED TO: SIR IMRAN

SUBMITTED BY: ABEER TOOR

DATED: 26-09-2010